Systems Analyst at FNB South Africa

• As a Systems Analyst (GA4), you will support the Business Analysis and Solutions Manager in analyzing website performance, user behavior, and marketing campaign effectiveness, primarily using Google Analytics 4.
• You will assist in implementing and maintaining web and app analytics roadmaps and configure audiences in collaboration with strategy teams to support paid display, search, social, and organic strategies across various clients.
• You will participate in cross-functional collaboration with various teams across the agency and clients. This role requires vision, energy, passion, and a desire to learn, as well as the ability to work effectively with a diverse range of people.

Are you someone who can:

Participate in implementing strategic web and app analytics roadmaps:

• Assist in the setup, configuration, and ongoing maintenance of GA4 properties
• Extract, clean, and analyze data from GA4 to identify trends, patterns, and insights.
• Design and build custom reports and dashboards in Looker Studio to visualize data insights for various stakeholders
• Collaborate with marketing, development, and product teams to understand data requirements and deliver actionable insights.
• Translate data insights into actionable recommendations for A/B testing, website optimization, and marketing campaign effectiveness.
• Conduct basic audits of GA4 implementations to ensure data accuracy and integrity.
• Assist in identifying opportunities for website optimization and improved user experience
• Document all relevant projects and processes relating to analytics and provide ongoing support to internal stakeholders.
• Stay up-to-date with the latest GA4 features, best practices, and industry trends.

Project Management:

• Participate in the successful execution of Analytics projects across various digital marketing platforms (Google Ads, DV360, Facebook Ads, etc.).
• Participate in defining project scope, timelines, and deliverables.

You will be an ideal candidate if you:

• Diploma equivalent to NQF Level 6 in Marketing, Business, Statistics, Computer Science, or a related quantitative field?
• Certificate in GA4 would be advantageous
• 3 -5 years of experience working with Google Analytics 360 and GA4.
• Basic understanding of Google Tag Manager (GTM)
• Strong analytical skills with the ability to identify patterns, trends, and actionable insights from complex datasets.
• Excellent communication and presentation skills to effectively translate data insights to non-technical audiences.
• Experience with data visualization tools (e.g., Data Studio, Tableau).
• Experience with SQL or similar querying languages a plus.
• Strong understanding of digital marketing principles and best practices.
• Ability to work independently and on multiple projects simultaneously.
• Basic understanding of paid media (e.g., Google Ads, social media advertising) is advantageous

End Date: September 29, 2025