Talent Acquisition (TA) Employer Branding Manager at L'Oréal

Key Job Accountabilities

• Continually ensure the relevance of the L’Oréal EVP – Employer Value Proposition – and its adoption across the entire organization;
• Co-produce stand-out campaigns in collaboration with Corporate Affairs & Engagement (CA&E), with a strong activation relay;
• Co-define and nurture ways of working with the CA&E teams, as valuable partners to accelerate employer branding efforts at all levels of the organization, be bold yet authentic, maximise reach of all audiences and ensure efficient activation on all touchpoints;
• Contribute to the production and activation of content for TA projects and strategies, such as L’Oréal For Youth, Brandstorm, Masterclasses, diversity messages and audiences, campus presentations;
• Strategize and manage content requirements to attract, engage and hire candidates across 3 pillars: L’Oréal stories, life at L’Oréal and candidate success. Guarantee relevance of content produced for social channels, especially meta, Linkedin and Tiktok;
• Strategize and manage paid media for TA, including upskilling, content production, agencies, performance;
• Manage the careers website from an experience point of view. Manage content production, continual improvements, and optimization for digital marketing in coordination with the TATech team;
• Innovate and test new ways to engage potential candidates, ex metaverse, tiktok, influencer marketing, advocacy;
• Implement the measurement strategy for Employer Branding, monitor and analyze results to draw actionable insights;
• Manage the L’ORÉAL for The Youth Programme;
• Recruitment for all intern and management trainee needs;
• Lead/support recruitment projects as needed;
• Co-ordination of internal EVP projects related to Employee Engagement

Qualities To Be Successful In The Position

• High level of autonomy and flexibility to adapt employer branding to needs of the markets and social platforms
• Proven capacity to create mutually beneficial internal partnerships, especially with CA&E, and adapt and shape ways of working as necessary
• Proven capacity to strategise employer branding, while orchestrating the production of high-quality plug n play content with internal partners
• Excellent copywriting and ‘Out of the box’ thinking essential, love for authentic storytelling
• Former experience in consumer or candidate engagement + employer branding required
• Data-driven and performance mindset, excellent project management
• Team player
• International exposure beneficial. Fluent English is mandatory
• Operational recruitment experience essential
• Excellent presentation skills
• Marketing skills / qualification advantageous
• A minimum of 5 years relevant experience is required for this role