TOR - Consultant - Fundraising Donor Optimization and/or Donor Care at UNICEF

Job organizational context: Fundraising Donor Optimization and/or Donor Care Consultant will be responsible to either optimize the donor value of our existing private individual donors and/or also develop channels to bring new donors. This person will be coordinating all activities that will contribute to donor loyalty and donor value and/or also the quality of the new donors through different acquisition channels . The Fundraising Donor Optimization and/or Donor Care Consultant will report to the Fundraising Specialist.
Purpose for the job: Accountable for the accomplishment of the stated key end-results by providing professional expertise and assistance in direct marketing towards individual donors, with a strong focus on retention of existing pledge donors and the maximization of the value of current donors through the different channels that compose the Individual Donors Program and/or acquisition of new pledge donors through the different channels that compose the Individual Donors Program, such as Telemarketing, Digital and Direct Mail; ensure maximum profitability to implement the UNICEF national and global goals and promote horizontal solidarity.
Scope of Work
Summary Of Key Functions/accountabilities

Communication plans for pledge donors:

• Elaborate and Implement the different communication plans for donors that were recruited via the different acquisition channels such as: telemarketing, face-to-face, digital and direct mailing, with the objective of maximizing the donor loyalty and the donor financial maximization.
• Implement and monitor the communication cycles with our pledge donors and improve them where needed, aiming at increasing retention. Implementation of the retention plan, especially the line and the circle model, and/or
• Implement and monitor the communication between the fundraiser and the potential donor, and/or
• Analyze the donor database and define actions in order to see the results of the partners, and/or
• Analyze results and define segmentations for upgrading, reactivation, and activities with lapsed donors, and/or
• Analyze the donor database and define actions to upgrade current donors to become mid-level donors, and/or
• Analyze different media to evaluate its fundraising feasibility and impact, and/or
• Follow up the implementation of activities and interact with Operations cluster whenever necessary, and/or
• Provide recommendations on the marketing content at the database, such as segmentation, progress analysis and controls, codification and enrichment parameters, and/or
• Recommend appropriate approaches for use in corporate pathways to pledge campaigns and interact with internal and external partners to assure the operationalization of the cultivation and stewardship activities towards individual donors retention, and/or
• Recommend appropriate approaches for use in events aiming at acquiring new individual donors during such opportunities, and/or
• Actively participate, represent the Fundraising team and implement the necessary actions in the non-financial activities with our current donors, in line with our fundraising objectives and the Program Component 4 - Engaged Citizenry, and/or
• Training and monitoring the fundraisers.

Suppliers relationship:

• Effective and timely professional assistance and support are provided in developing, drafting and monitoring reports and relationships with current and new service providers, to strengthen and further enhance results, in order to increase the income level.
• Develop new providers, facilitating the customization of the services to meet the complexity of UNICEF's fundraising programme.
• Assist in developing and maintaining close collaboration with providers, and pro-bono partners whose support is essential to the achievement of fundraising objectives. Evaluate suppliers

• Follow up the implementation of activities and interact with suppliers whenever necessary.
• Development of materials to be used by the suppliers.
• Training the suppliers.
• Look for new suppliers.

Monitoring and evaluation

Regular monitoring and evaluation of activities and campaigns are undertaken according to the work plan to ensure maximum impact and continuous improvement of country fundraising efforts. Results and reports are prepared and shared on a timely basis.

• Analyzing consumers and donors´ behavior from internal and external surveys, reports, specialized articles to find out relevant data and trends that increase (1) individual fundraising prospecting and retention results, (2) legacies and major donations.
• Monitor and evaluate the appropriate and timely release of fundraising campaigns to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of each campaign materials. Maintain a library of campaign reports.
• Monitor the donor perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
• Define different criteria for marketing analysis, based on behavioral and socio-demographical factors.
• Undertake lessons learned review of successful and unsuccessful campaigns as directed by supervisor.

Strategy and Work plan Preparation:

Contribute to the preparation of the RM&P Strategy and Annual Workplan, by compiling and analyzing relevant data and by making recommendations.

A table may be used to summarize the tasks, deliverables, specific timeline and milestones (Sample below). Please state when and whether or not timeframes are negotiable - and if so under what circumstances
Deliverables
Duration
(Estimated # of days or months)
Timeline/Deadline

• Implement and monitor the communication cycles with our pledge donors and improve them where needed, aiming at increasing retention. Implementation of the retention plan, especially the line and the circle model, and/or
• Implement and monitor the communication between the fundraiser and the potential donor, and/or
• Analyze the donor database and define actions in order to see the results of the partners, and/or
• Analyze results and define segmentations for upgrading, reactivation, and activities with lapsed donors, and/or
• Analyze the donor database and define actions to upgrade current donors to become mid-level donors, and/or
• Analyze different media to evaluate its fundraising feasibility and impact, and/or
• Follow up the implementation of activities and interact with Operations cluster whenever necessary, and/or
• Provide recommendations on the marketing content at the database, such as segmentation, progress analysis and controls, codification and enrichment parameters, and/or
• Recommend appropriate approaches for use in corporate pathways to pledge campaigns and interact with internal and external partners to assure the operationalization of the cultivation and stewardship activities towards individual donors retention, and/or
• Recommend appropriate approaches for use in events aiming at acquiring new individual donors during such opportunities, and/or
• Actively participate, represent the Fundraising team and implement the necessary actions in the non-financial activities with our current donors, in line with our fundraising objectives and the Program Component 4 – Engaged Citizenry, and/or
• Training and monitoring the fundraisers.

Impact of Results

• Contribute to the team's objective in reaching private individuals fundraising goals, by improving the overall retention and value of the pledge and one-off donors.

• Continue to improve loyalty and attrition statistics to achieve better ROI.
• Individual Donors´ Fundraising Plan effectively implemented in order to meet or exceed income targets.
• Ensure that suppliers are aligned and implement UNICEF's strategy.
• Results and reports prepared and shared on a timely basis for GVA and/or EAR.

• Supervises well oriented and inspired, working within a proper dynamic to deliver expected results.

Payment Schedule
Consultant will be paid on monthly basis upon submission of the invoice.
Desired Competencies, Technical Background And Experience

• A first university degree, preferably in journalism, marketing, public relations, advertisement or similar field
• At least two years experience in producing articles, short features, vignettes or reports for public audiences preferably in a media or development environment and/or used to relate with people, with suppliers, training teams and development people.
• Fluency in English is required. Knowledge of at least one local language is an asset

Administrative issues

• UNICEF is responsible for the monitoring of the implementation of this assignment and shall execute this in a professional and consultative manner throughout the term of the contract.

Conditions

• The contract is for a duration of 11 months -
• The candidate selected will be governed by and subject to UNICEF's General Terms and Conditions for individual contracts."
• The Consultant will be based in the UNICEF Office in Pretoria and will be provided with office space to perform his/her duty
• No travel and settlement grant provided to take up duty.
• Travel expenses to be reimbursed as per UNICEF's travel policy if the Consultant is asked by UNICEF to travel in country or internationally during the assignment.
• The Consultant will be required to sign the Health statement for consultants/Individual contractor prior to taking up the assignment, and to document that they have appropriate health insurance, if applicable.

Risks
Load shedding and staff unable to work from home due to lack of equipment at home
Security issues in the office