Trade Account Executive at Village n Life

• This role forms part of the Marketing & Sales division within the Village N Life Group Services structure.

The Role

• As Trade Account Executive, you will identify, develop and manage trade relationships that contribute to occupancy and revenue targets across the Village n Life portfolio. You will serve as the primary point of contact for assigned trade partners, ensuring consistent engagement, product training and commercial alignment.
• This is a relationship-driven sales role requiring strong commercial acumen, destination knowledge and the ability to manage extended sales cycles within the hospitality environment.

Key Responsibilities

• Build, maintain and grow relationships with travel agencies, tour operators and assigned trade accounts
• Achieve monthly and annual sales targets through proactive account management
• Conduct product training sessions and presentations at trade partner premises
• Host site inspections and property visits for key trade partners
• Develop tailored proposals and rate negotiations aligned to revenue objectives
• Segment trade accounts based on production and growth potential
• Maintain in-depth knowledge of all Village n Life properties, sub-brands, facilities, and services
• Provide regular updates to trade partners regarding promotions, renovations and enhancements
• Collaborate with Marketing to develop trade-specific collateral and campaigns
• Represent Village n Life at trade shows, industry events and familiarisation trips
• Ensure CRM records are accurate and updated with all interactions, agreements and bookings
• Prepare contracts, addendums and trade agreements
• Maintain web and WETU platforms with accurate property information
• Distribute mailers to the trade database
• Generate monthly and quarterly sales reports including revenue, room nights and performance trends
• Analyse competitor activity and market shifts to inform sales strategy
• Support product development initiatives aligned to trade market needs
• Assist in resolving trade-related complaints and service queries
• Work operational shifts where required

What We’re Looking For

• Grade 12 or equivalent
• Diploma or degree in Business, Marketing, Hospitality Management or related field preferred
• Minimum 3 years’ experience in sales or business development, ideally within hospitality
• Strong understanding of hotel operations and guest journey touchpoints
• Opera knowledge advantageous
• Strong verbal and written communication skills
• Advanced Microsoft Excel capability
• CRM proficiency
• Valid driver’s licence and own roadworthy vehicle
• Knowledge of the golf and or wellness industries advantageous
• Proven sales and negotiation skills
• Strong relationship-building ability with a consultative sales approach
• Ability to manage long sales cycles and nurture key accounts
• Strong destination and market knowledge
• Detail-oriented with strong administrative capability
• Target-driven with the ability to analyse data and identify growth opportunities
• Team player with a proactive and solution-focused mindset