Trade Execution Manager at Pernod Ricard

Job Purpose

Responsible for PRSA In Trade execution- campaign implementation & activations in the on-trade, as well as improved visibility in the off-trade across the Cape Town area

Key Duties and Responsibilities

Job Scope and Context

• Service level
• Office based and with travel to PRSA activities

Regional events and activations executed

Develop an annual event and activation plan for the region

• Brand Teams, Field Sales, National Trade Execution Manager and other interested parties are consulted
• Plans built in line with PRSA strategy and focus on maintaining and growing market share
• Annual calendar of regional activity is collated and adhered to
• National Activity viewer is well maintained for region
• Key customers are consulted about activation plans
• Customer requests for activations adhered to
• Budget ledger complied to effect plan

Oversee the execution of regional activities

• Sufficient staffing numbers (internal and external) are present at events
• Staff are in line with brand image and target market
• Brand activators have sufficient product knowledge
• Activation POS well managed with warehouse and trade execution team
• Correct, clean & complete POS items are timeously prepared, delivered and returned to & from activations
• Activations are executed according to brand & trade marketing standards
• Events are well attended by target audience
• Events comply with regulatory requirements (health & safety etc)
• Field Sales are assisted with off-trade tasks

Conduct post- event analysis

• Stakeholders are consulted on success of each event
• Outcomes of event are measured against objectives
• Return on investment measured for each event
• Improvements are made in the planning and execution of events
• Monthly feedback reports are compiled and sent to all Stakeholders

Brand strategies and marketing campaigns deliver increased sales in the region

Develop an understanding of the market

• Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made
• Regional opposition activity tracked and reported
• Analysis of regional market share and sales available

Implement regional marketing plan for on- trade

• Regional events and opportunities identified
• Campaigns delivered on time and to budget
• Regional marketing information provided to all Stakeholders
• Monthly feedback reports collated and submitted

Requisitions, budgets, payments and records competently managed

Processing of administrative documentation

• Promotional liquor requisitions are processed and stock collected
• Outstanding promotional stock collected and returned to warehouse
• Regional budgets are updated when expenditure occurs
• Outstanding payments are followed up
• Promotional payments and banking reconciled
• Invoices are coded and forwarded to Finance
• External and internal payments statements collected monthly to ensure payment actioned
• Minutes of Regional Meetings documented

Productive relationships with internal and external stakeholders maintained

Coordinate with sales, marketing, operations and finance

• Internal stakeholders aware of promotional and event activities
• Stock is available
• Finance receiving supplier invoices

Collaborate with external agencies

• Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates
• Third-party providers are timeously paid

Event budget managed effectively

Forecast annual capital and operational expenses

• Accurate forecasts made
• Budget compiled and approved in line with policy guidelines

Manage costs against approved budget

• Potential areas of saving and optimisation highlighted
• Expenditure aligns with budget
• Meaningful variance analysis reports provided
• Bottom line results optimised

Talented staff recruited, developed, managed and motivated

• Structure and resourcing levels evaluated
• Job descriptions relevant and up to date
• Vacancies filled in line with policies, equity targets, headcount and budget
• Suitably qualified employment equity candidates given preference
• Succession plans in places

Develop employees

• Suitable development opportunities and training identified
• Development plans implemented
• Employees coached and employment equity candidates developed
• Knowledge and training is applied
• Promotions recommended where appropriate

Manage performance

• PR vision and values shared
• Expectations and objectives clearly communicated
• Performance monitored through review meetings held at least every six months
• Feedback on performance provided
• Salary increases recommended

Maintain employee relations

• Participation encouraged and contributions recognised
• Constructive work environment maintained
• Grievances and complaints resolved
• Disciplinary offences managed
• Employee satisfaction assessed and corrective action taken

Key Competencies and Experience

Knowledge, Skills and Attributes:

Functional and technical Competencies

• Marketing Team Management, Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management

Leadership Competencies

• Strategic Vision, Entrepreneurship, Result Orientation, Live the Values, Team Management, People Development

Qualifications and Experience:

• Relevant tertiary qualification in marketing/business
• 5 years event management & marketing experience in a large FMCG company
• Proven Track record of managing large events and related budget management