Trade Marketing Analyst at The Heineken Company

PURPOSE OF POSITION 

• The Trade Marketing Analyst will provide analytical expertise, data insights and project management support to inform decision-making across multiple strategic areas.
• This role involves working closely with the Trade Marketing and Channel Marketing team, as well as other cross-functional teams to optimize collaboration with multiple stakeholders.
• The Trade Marketing Analyst will assist in all Trade Marketing and Channel Marketing ROI and KPI measurements and tracking to support data-driven decisions for channel marketing campaigns. 
• Project management support is required for strategic initiatives led by the Integrated Commercial Lead, as well as HWOW and ICP processes. 

KEY RESULT AREAS 

Category, Portfolio & Brand Analysis

• Provide detailed campaign performance analysis and reporting to support category, portfolio, and brand strategies.
• Track ROI and KPIs to measure the impact and effectiveness of campaigns and programs, ensuring alignment with objectives and budget allocations.

Annual Planning & Reporting

• Support the administration of HWOW/ ICP for the annual planning process.
• Monitor and track KPIs to ensure successful execution of plans.
• Analyse and report on the performance of TM campaigns, driving continuous improvement in the market.

Project Management

• Be able to support the project management lead with multiple large scale strategic projects.
• Assist in the facilitation of project management workshop by providing support through scheduling workshops, setting agendas and leading key communication to stakeholders.
• Assist in setting up change management communication through managing different methods of change management communications, i.e. Townhalls, Emails etc.
• Assist in project budgeting, tracking and risk logging. 

EDUCATIONAL QUALIFICATION

• Diploma in Commerce, Marketing or Business Administration.
• Diploma in Project Management.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES 

• 3 to 5 Years’ experience in a similar analytics role.
• High attention to detail and ability to manage multiple priorities.
• Ability to work cross-functionally and collaborate with various teams (sales, marketing, finance).
• Proven ability to drive ROI and KPIs and improve execution through data-driven decisions.
• Strong project management skills with a proven track record of project support.
• Innovative mindset and a passion for continuous improvement.

Closing Date: 20/02/2026