Trade Marketing Coordinator - iStore at iStore

About the Role

• Reporting to the Trade Marketing Manager, the iStore Trade Marketing Co-Ordinator plays a critical role in ensuring exceptional execution of shopper marketing initiatives across the retail environment. This role supports iStore Africa primarily, while assisting iStore South Africa where required, ensuring all in-store marketing, merchandising and brand communications are executed to the highest Apple and iStore standards.
• The successful candidate will act as a brand custodian within stores, driving consistency, operational excellence and seamless campaign implementation across marketing collateral, displays, demo experiences and retail activations.

Key Responsibilities

Logistics & Marketing Asset Management

• Coordinate packing and dispatch of campaign marketing materials to stores.
• Manage staff uniform design, production, allocation and stock levels.
• Maintain POS inventory systems and oversee replenishment of core marketing elements.
• Ensure marketing storage areas remain organised and stock controlled.
• Maintain and update store placement guides to ensure consistent campaign messaging rotation.

Store Visits & Retail Audits

• Conduct scheduled store visits and compliance audits across allocated regions.
• Monitor merchandising execution, pricing accuracy, uniforms and marketing collateral standards.
• Support new store opening audits and readiness assessments.
• Deliver detailed post-visit feedback reports with clear action plans.
• Ensure demo devices remain functional, clean and customer-ready.

Store Builds & Upgrades

• Assist with implementation of marketing elements during new store builds and refurbishments.
• Identify and escalate missing or damaged fixtures during setup.
• Coordinate demo unit requests aligned to approved planograms.
• Support planning and execution of store opening events.
• Verify build orders against approved merchandising and furniture plans.

Campaign Execution & Compliance

• Coordinate in-store print messaging updates for campaigns.
• Collect and verify Proof of Action (POA) photographic evidence from stores.
• Support campaign rollout tracking and implementation verification.
• Distribute campaign marketing assets to partner malls.

Pricing Support & Administration

• Manage digital in-store screen content updates aligned to campaign timelines.
• Update and distribute price guides and maintain the Digital Catalogue.
• Maintain accurate store trading hours and information on online platforms.
• Compile monthly reporting, New Product Introduction (NPI) trackers and Apple SLF documentation.
• Support ad-hoc reporting and marketing requirements.

Staff Communication & Alignment

• Develop promotion cheat sheets and staff conversation guides.
• Lead rotating bi-weekly store alignment meetings.
• Draft weekly internal communications across marketing, training and accessories teams.

Stakeholder Collaboration

• Attend accessory merchandising meetings to ensure brand compliance.
• Participate in store build planning meetings and proactively identify risks or concerns.
• Maintain regular alignment with the Trade Marketing Manager on project planning and execution.

Minimum Requirements

• Relevant Marketing, Communications or related Degree or Diploma.
• 2–3 years’ marketing experience.
• Previous retail or brand management exposure advantageous.
• Valid driver’s licence and willingness to travel between stores.

Key Competencies

• Ability to thrive in a fast-paced retail environment.
• Strong project coordination and multi-tasking capability.
• Excellent stakeholder engagement and relationship-building skills.
• High attention to detail and strong organisational ability.
• Strong written and verbal communication skills across all organisational levels.
• Flexible and adaptable approach to changing business priorities.

 Closing Date 31 March 2026