Trade Marketing Director | Classic & 3rd Party Markets at Pernod Ricard

Key Responsibilities:

Strategy Development:

• Support the Managing Director in defining and driving a trade marketing strategy, leveraging the portfolio based on market sizes & opportunity tailored to the African market.

Market Planning & Analysis:

• Conduct thorough market research to identify opportunities and challenges within the African Classic & 3rd Party markets.
• Stay updated on industry trends, competitor activities, and consumer behavior.
• Monitor and analyze the effectiveness of trade marketing strategies and campaigns.
• Make data-driven recommendations for improvements.
• Manage and optimize the trade marketing budget to ensure efficient allocation of resources for maximum impact.

Conceptualization, Production and Implementation

• Connect the marketing central toolkits and calibrate them based on the market/brand stage and needs

Promotion, Campaigns & Merchandising:

• Develop and implement visual merchandising strategies to enhance product visibility and appeal at the point of sale.
• Plan and execute promotional campaigns and trade promotions to drive sales and brand awareness.
• Liaise with central procurement to ensure compliance with ways of working for POS conceptualization and production

Internal & External Stakeholder Management:

• Build and lead a high-performing trade marketing team, providing guidance, coaching, and support.
• Work in close collaboration with the markets, agencies as well as cross functional hubs based in South Africa – specifically Marketing & Procurement- to ensure consistency with respective Brand Co’s global guidelines and alignment with the Pernod Ricard Ways of Working and business objectives.

Key Competencies and Experience:

• Bachelor's or Master’s degree in Marketing, Business, or a related field. MBA preferred.
• 8-10 years of experience in trade marketing, with a focus on the African market.
• Strong analytical and strategic thinking skills.
• Excellent leadership and team management abilities.
• Proficiency in market research and data analysis tools.
• Effective communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.
• Entrepreneurial Spirit