Trainee Marketing Manager at Blueion Support Services

Job Description

• Developing promotions for various frequencies to drive customer deposits
• Data analysis of marketing database to identify the core segment of the campaign
• Generation of marketing campaign ideas and design briefs for trending US events and themes as well as religious and/or national celebrations
• Management of copywriters and designers to ensure campaign brief is executed to an impeccable standard and on a timely basis
• Design and Implementation of direct mail and digital campaigns including the building of the campaign communications
• Review of post campaign performance metrics to identify potential to increase future campaign performance
• Development of cross marketing strategies and campaigns to increase overall financial performance of the casino brand group
• Management of game content to maximise financial performance by leveraging new games releases and effectively promoting existing content
• Creating engaging entertainment through the use of leaderboards and tournaments to drive
• Constantly evaluating content offering and utilising this to develop promotions and marketing content to drive customer deposits
• Performing market research on the core customer base to generate entertaining and relevant marketing content
• Testing hypotheses based on insights gained from previous campaigns and market research

SKILLS AND COMPETENCIES:

• Seeking an ambitious trainee marketing manager responsible for consistently improving financial performance for an online casino group consisting of multiple brands. Candidates best suited for this role will enjoy a fast paced and dynamic working environment. Successful candidates will possess an incredible work ethic and be motivated to invest time and effort beyond what is required. This opportunity is for individuals who are seeking an intellectually stimulating role which provide a career path of progression and constant learning opportunities to expand their knowledge and skillset while being responsible and accountable for generating revenue and the casino group’s financial performance.  

Job Description

• Developing promotions for various frequencies to drive customer deposits
• Data analysis of marketing database to identify the core segment of the campaign
• Generation of marketing campaign ideas and design briefs for trending US events and themes as well as religious and/or national celebrations
• Management of copywriters and designers to ensure campaign brief is executed to an impeccable standard and on a timely basis
• Design and Implementation of direct mail and digital campaigns including the building of the campaign communications
• Review of post campaign performance metrics to identify potential to increase future campaign performance
• Development of cross marketing strategies and campaigns to increase overall financial performance of the casino brand group
• Management of game content to maximise financial performance by leveraging new games releases and effectively promoting existing content
• Creating engaging entertainment through the use of leaderboards and tournaments to drive
• Constantly evaluating content offering and utilising this to develop promotions and marketing content to drive customer deposits
• Performing market research on the core customer base to generate entertaining and relevant marketing content
• Testing hypotheses based on insights gained from previous campaigns and market research

SKILLS AND COMPETENCIES:

• Analytical mindset
• Attitude of seeking continuous improvement
• Attention to detail, and tenacity to follow through and complete tasks.
• Ability to innovate
• Confidentiality and discretion.
• Ability to communicate effectively with all levels of staff.

MINIMUM JOB REQUIREMENTS:

• Bachelor’s degree
• 0-3 years work experience, preferably in an analytical role
• Experience in data analysis beneficial
• Strong IT skills, proficient in Excel, Microsoft Office.
• No Gaming experience and/or knowledge = required