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  • Posted: Sep 24, 2021
    Deadline: Not specified
  • Capitec Bank is a South African commercial bank. As of February 2017 the bank was the third largest in South Africa with 120,000 customer opening new accounts per month. To simplify banking, we’ve developed an all-inclusive banking solution. Global One is the one solution that enables you to transact, save and access credit in realtime. We also believe...
    Read more about this company


    User Experience (UX) Writer

    Purpose Statement

    • To craft the copy that appears throughout the interface of Capitec digital products (websites, mobile apps, etc) so that the client is guided through the interface in an intuitive manner.



    • 5+ years' experience as a writer, specifically within UI/UX/products and teams.

    • At least 5 years of which in a digital space and 3+ years plus experience in User Experience/ User Interface Design.

    • Developing content strategy for a range of digital touchpoints.

    • Of a wide / varied range of products.

    • Proven exposure to a variety of brands, brand work and/or retail accounts

    • Creating, applying and protecting company voice & tone style guide


    • Experience in at least 2 years’ experience working on multiple accounts/brands and disciplines in the financial sector

    • Strong writing background to support UX methodologies 

    Qualifications (Minimum)

    • National Diploma in Design or Journalism & Media

    Qualifications (Ideal or Preferred)

    • A relevant tertiary qualification in Design or Journalism & Media



    • Brand awareness and importance and the reputational risk attached to UX writing and design.

    • Of psychology and/or anthropology (with a focus on writing) as it pertains to CX/UX principles.

    • English grammar that’s balanced by an even stronger grasp of how people actually talk / communicate in plain language 

    • Strong English language usage, spelling, grammar rules, etc.

    • Writing for digital products for various form factors (web/app) both for short form and micro-copy

    • Writing micro-copy for UI features and components

    • Copywriting techniques and methodologies

    • Conceptualising and 

    • Brainstorming methods and techniques

    • Current affairs, including industry and market awareness

    • Understanding of Agile Practices and working in the context of multiple feature teams.

    • Tools related to the industry (i.e. Invision)

    • Protocol development and execution for copy / content options through user surveys or interviews or A/B testing.

    • Understanding of Personas development and how this translates to copy and content


    • Understanding of South African vernacular languages to support communicating in plain language

    • Capitec Bank’s products and services 

    • Capitec Bank’s history and internal structure 

    • Adobe Creative Cloud, Sketch, Abstract


    • Communications Skills

    • Computer Literacy (MS Word, MS Excel, MS Outlook)

    • Attention to Detail

    • Problem solving skills

    • Interpersonal & Relationship management Skills

    • Presentation Skills

    • Business writing skills


    • Creating and Innovating

    • Analysing

    • Persuading and Influencing

    • Presenting and Communicating Information

    • Delivering Results and Meeting Customer Expectations

    • Coping with Pressures and Setbacks

    • Deciding and Initiating Action

    • Writing and Reporting

    Conditions of Employment

    • Clear criminal and credit record

    • A valid driver's license and own vehicle is required

    • Willingness to work or be available overtime and / or weekends frequently

    • Willingness to travel nationally and internationally when required

    Method of Application

    Interested and qualified? Go to Capitec Bank on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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