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  • Posted: May 19, 2021
    Deadline: Not specified
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    VP of Marketing

    The opportunity

    • As VP Marketing, you’re responsible for building a world-class marketing function at OfferZen. We market to a niche audience of software developers and tech companies that creates a marketing environment that’s difficult to crack, but extremely rewarding when you do. You’ll work closely with the Community function to build a marketing engine that can launch new markets and sustainably grow existing markets. You’ll be responsible for and manage the content, product marketing, performance and lifecycle teams.

    What you will be doing

    • Take responsibility for annual marketing plan, goals, strategy and team
    • Develop differentiated positioning and build impactful marketing strategies
    • Build, manage and coach a high-performing marketing team
    • Build a marketing organization that delivers against marketing goals in multiple geographies
    • Partner with VP Community to build out the candidate lifecycle and leverage our community for nurturing and retention
    • Drive the implementation of marketing campaigns that meet business objectives and drive leads
    • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
    • Work closely with the heads of SDR and Account Management to align sales and marketing strategies
    • Work with RevenueOps to understand customer segments and the relative ROI of each segment
    • Manage marketing budgets and expenditures
    • Support the brand team to build and maintain brand and ensure we have a consistent standards across all marketing and communications channels
    • Report to the CEO

    What you should have

    • A university degree (or dropout for an interesting reason)
    • 6+ years working as a leader in online marketing (ideally for an online marketplace)
    • Proven leader who has built world-class teams
    • Previous experience building world class acquisition and lead generation capabilities with primary experience in performance marketing, SEO and related acquisition functions
    • Experience and a good understanding of content marketing, product marketing, and digital marketing
    • Strong data analysis skills, comfortable analyzing campaign results, and working in financial models
    • Experience in SEO strategy for content/technical SEO/engineering as marketing
    • Interested in technology and startups

    Bonus:

    • An understanding of (selling to) software developers
    • Experience running marketing for an online marketplace
    • Experience scaling marketing into multiple geographies
    • Outstanding communication and presentation skills
    • Experience operating in a remote environment

    What it’s like to work here

    • We love to do fun stuff together. We are focused on building a connected tribe and a sense of belonging. We value unique and diverse approaches and ensure we create opportunities to share and learn from each other. We have regular online events, show and tells and a book club as well as regional and annual off-site events. 
    • We're dedicated to authenticity. We treat people as people, caring personally and speaking openly. We foster low-ego behaviour - we own our mistakes as well as our victories. We're never about blame. We're always about honesty, learning and continuous improvement. We ensure lots of transparency and visibility. From OKRs and strategy to analytics and company performance numbers, it's all available for you to see and understand.  
    • We're passionate about learning and levelling up. Everyone at OfferZen strives for a growth mindset. We read books, listen to podcasts, share expertise obsessively, then take on hard challenges with smart guidance and support. When things go wrong, we look for the learning and how to improve.
    • We're good at remote. We have office space in Cape Town and Amsterdam but we're working remotely a lot of the time. For this role, we need someone located in South Africa. It's more fun to be near our Cape Town hub office, but we have all the tooling and processes to operate very effectively remotely.

    Method of Application

    Interested and qualified? Go to OfferZen on boards.greenhouse.io to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

    View All Vacancies at OfferZen Back To Home

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