Web Analyst at Ignition Group

Description

Web & Digital Performance Analytics

• Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.
• Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.
• Provide regular and ad hoc performance reports with clear business insights.
• Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.

User Behaviour & Journey Analysis

• Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.
• Perform cohort, segmentation, and path analysis to understand customer behaviour.
• Support UX and product teams with behavioural insights to improve usability and experience.

Data-Driven Optimisation

• Support A/B and multivariate testing initiatives to improve conversion and engagement.
• Measure the impact of marketing campaigns, content, and product changes.
• Provide recommendations to improve acquisition funnels, onboarding, and conversion performance.

 Tagging, Tracking & Data Integrity

• Work closely with technology teams to define and manage tagging frameworks.
• Ensure data accuracy, consistency, and compliance across all tracking solutions.
• Perform routine data audits and quality checks.

 Stakeholder Reporting & Enablement

• Translate complex data into clear, actionable insights for non-technical stakeholders.
• Present insights and performance trends to marketing, product, and leadership teams.
• Act as a trusted digital measurement advisor to the business.
• Relationship management with enterprise providers.

Requirements

• Degree in a relevant field such as Data Analytics, Statistics, Marketing, Computer Science, or Information Systems.
• Google Analytics, Adobe Analytics, or similar analytics certification advantageous.
• Training in SQL, data visualisation, or statistical analysis advantageous

Experience:

• At least 3–5 years’ experience in a Web Analyst, Digital Analyst, or Data Analyst role.
• Proven experience working with digital analytics platforms such as Google Analytics or Adobe Analytics and google tag manager are essential.
• Experience in conversion rate optimisation (CRO) and A/B testing.
• Understanding of Google search engine optimisation or AEO is advantageous.
• Strong experience working with website, mobile, and digital campaign data.
• Experience working in agile or product-led environments.
• Demonstrated experience in delivering insights that drive measurable business outcomes.