Website Designer at Pavago

About the Role:

• Our client is seeking a Website Designer to create modern, responsive websites that blend strong visual design with usability. This role requires both creative design expertise and technical CMS implementation skills. The Website Designer will develop wireframes, build pages in content management systems, customize styling with HTML/CSS, and ensure websites are optimized for speed, SEO, and conversions.

Responsibilities:

Website Design & Layouts:

• Create wireframes and high-fidelity mockups in Figma, Sketch, or Adobe XD.
• Translate design concepts into responsive website layouts.

CMS Development & Customization:

• Build and update websites on platforms like WordPress, Webflow, Squarespace, or Shopify.
• Customize themes/templates with HTML, CSS, and light JavaScript.
• Manage plugins, widgets, and integrations.

Optimization & SEO:

• Ensure websites are optimized for performance, accessibility, and mobile responsiveness.
• Implement on-page SEO best practices (meta tags, alt text, heading structure).
• Run speed audits using tools like Google PageSpeed Insights, GTmetrix, or Lighthouse.

Testing & QA:

• Test sites across multiple devices, screen sizes, and browsers.
• Troubleshoot bugs, formatting issues, or plugin conflicts.

Collaboration & Feedback:

• Work with marketing and content teams to align site design with campaigns.
• Incorporate feedback from stakeholders into revisions while maintaining design integrity.

File Management & Maintenance:

• Keep site design assets organized.
• Ensure CMS platforms are regularly updated and secure.

What Makes You a Perfect Fit:

• Strong design eye with a technical mindset.
• Able to balance aesthetics with usability and performance.
• Organized and methodical in testing and revisions.
• Collaborative and comfortable working with marketing, content, and development teams.

Required Experience & Skills (Minimum):

• 2+ years of professional website design experience.
• Proficiency with design tools (Figma, Adobe XD, Sketch).
• Experience building and customizing sites on at least one CMS (WordPress, Webflow, Squarespace).
• Strong knowledge of HTML and CSS.

Ideal Experience & Skills:

• Experience designing for e-commerce (Shopify, WooCommerce).
• Basic JavaScript or front-end development skills.
• Familiarity with Google Analytics, Tag Manager, and SEO optimization.
• Industry experience with B2B SaaS, marketing agencies, or e-commerce brands.

What Does a Typical Day Look Like?

A Website Designer’s day revolves around turning design concepts into functional, optimized websites. You will:

• Design layouts and prototypes that capture brand identity and user experience goals.
• Build and customize sites in CMS platforms, applying HTML/CSS for advanced styling.
• Run performance and SEO audits, making adjustments to improve load times and visibility.
• Test sites across devices and browsers to ensure flawless user experiences.
• Collaborate with marketing and content teams to align design updates with campaigns.
• Maintain and update websites to ensure security, responsiveness, and brand alignment.
• In essence: you make sure websites are visually engaging, user-friendly, high-performing, and aligned with business objectives.

Key Metrics for Success (KPIs):

• On-time delivery of site builds and updates.
• Page load speeds optimized to <3 seconds.
• Mobile responsiveness and accessibility scores ≥ 90% (Lighthouse).
• Positive stakeholder feedback on design quality.
• SEO improvements (traffic growth, rankings, reduced bounce rates).