Fresh Jobs at Pavago

About the Role:

• Our client is seeking a Senior Full Stack Engineer to design, build, and maintain web applications and the infrastructure that powers them. This role requires deep technical expertise across front-end and back-end development, cloud deployments, and system scalability. As a senior engineer, you will be responsible for shipping features end-to-end, mentoring junior developers, and ensuring the reliability and performance of applications.

Responsibilities:

Front-End Development:

• Build responsive interfaces using React, Angular, or Vue.
• Ensure pixel-perfect implementation of Figma/Sketch designs.
• Optimize performance for speed and accessibility.

Back-End Development:

• Develop RESTful and GraphQL APIs with Node.js, Python (Django/Flask/FastAPI), or Java.
• Implement authentication/authorization systems and role-based access control.
• Design efficient database queries and schemas (Postgres, MySQL, MongoDB).

Infrastructure & Cloud:

• Deploy and manage applications on AWS, GCP, or Azure.
• Configure CI/CD pipelines with GitHub Actions, Jenkins, or CircleCI.
• Manage containerized deployments using Docker and Kubernetes.

Testing & Quality:

• Write unit, integration, and end-to-end tests using Jest, Mocha, PyTest, or Cypress.
• Maintain high code coverage (>80%) and enforce coding standards through peer reviews.

Monitoring & Security:

• Monitor systems with Datadog, New Relic, Prometheus, or Grafana.
• Implement security best practices (OWASP Top 10, secure API design).
• Ensure compliance with data privacy regulations (GDPR, SOC 2, HIPAA as relevant).

Collaboration & Mentorship:

• Partner with product managers and designers to translate requirements into technical solutions.
• Conduct code reviews, mentor junior engineers, and lead technical discussions.
• Contribute to architecture decisions and long-term technical roadmaps.

What Makes You a Perfect Fit:

• Hands-on builder who can ship features end-to-end.
• Experienced in scaling applications and optimizing infrastructure.
• Clear communicator and collaborative team player.
• Balances speed of delivery with long-term code quality and maintainability.

Required Experience & Skills (Minimum):

• 5+ years professional full stack development experience.
• Proficiency with JavaScript/TypeScript (React, Node.js).
• Experience with relational (Postgres, MySQL) and NoSQL (MongoDB) databases.
• Cloud deployment experience on AWS, GCP, or Azure.
• Strong Git workflow and CI/CD knowledge

Ideal Experience & Skills:

• Experience leading technical design sessions or architecture reviews.
• Infrastructure-as-Code skills (Terraform, Pulumi, CloudFormation).
• Background in SaaS or high-traffic web applications.
• Familiarity with microservices, event-driven systems, or serverless architectures.

What Does a Typical Day Look Like?

A Senior Full Stack Engineer’s day revolves around building features, reviewing code, and ensuring systems are reliable and scalable. You will:

• Join daily standups to review progress and align on priorities.
• Write code for new features, from designing the API to building the front-end interface.
• Review and merge pull requests, mentoring junior developers through feedback.
• Debug and optimize systems, addressing performance bottlenecks or outages.
• Collaborate with product managers and designers to refine requirements and UX flows.
• Monitor deployments and infrastructure health to ensure uptime and reliability.
• In essence: you are both a hands-on engineer and a technical leader, ensuring applications are robust, scalable, and continuously improving.

Key Metrics for Success (KPIs):

• Features delivered on time and aligned with specifications.
• High uptime (≥ 99.9%) and system reliability.
• 80%+ code coverage with automated testing.
• Positive peer review feedback and reduced technical debt.
• Successful mentoring and upskilling of junior developers.
   

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About the Role:

• We are seeking a highly skilled Business Applications Developer to design, build, and maintain automated solutions and business intelligence systems that drive operational efficiency. This role focuses on developing integrations, workflows, dashboards, and internal applications using the Microsoft 365 and Power Platform ecosystem. You will work closely with technical and business stakeholders to translate operational needs into scalable, secure, and high-impact solutions.

Responsibilities

Business Applications & Automation

• Design and develop Power BI dashboards, reports, and data models that deliver actionable insights across business functions.
• Build complex Power Automate workflows, Power Apps, and Copilot Studio agents to automate core operational processes.
• Implement Dataverse-based solutions and analytics systems to transform raw data into business value.
• Automate end-to-end workflows across operations, HR, and internal business systems.

Integrations & Platform Development

• Develop Azure-based integrations using Functions, APIs, webhooks, and custom connectors.
• Build and maintain Microsoft Teams applications, including notification bots, adaptive cards, and workflow integrations.
• Integrate internal systems with third-party tools and services using REST APIs.

Collaboration & Documentation

• Work closely with stakeholders to gather requirements and translate them into technical solutions.
• Document workflows, data models, and application logic for maintainability and scalability.
• Provide ongoing improvements and optimizations based on system usage and feedback.

Security & Reliability

• Ensure applications follow security best practices and data governance standards.
• Implement error handling, monitoring, and performance optimization across solutions.

What Makes You a Perfect Fit

• Strong problem-solving mindset with the ability to design scalable business solutions.
• Comfortable working across automation, analytics, and application development.
• Able to communicate technical concepts clearly to non-technical stakeholders.
• Self-driven and capable of managing multiple priorities in a remote environment.

Required Experience & Skills (Minimum)

• 2–4 years of development experience with Microsoft technologies.
• Strong proficiency in Power BI, including DAX, data modeling, and visualization best practices.
• Advanced experience with Power Automate, including complex flows and custom connectors.
• Hands-on experience with Azure services and Azure Functions.
• Solid skills in JavaScript and TypeScript.
• Strong understanding of REST APIs, webhooks, and system integrations.

Ideal Experience & Skills

• Experience with advanced Power BI features such as row-level security, incremental refresh, and embedded analytics.
• Familiarity with Power Apps (canvas and model-driven).
• Experience developing Microsoft Teams apps (bots, messaging extensions, adaptive cards).
• Knowledge of Copilot Studio and AI-powered agents.
• Exposure to Azure DevOps or CI/CD practices.
• Working knowledge of SQL and data warehousing concepts.

What Does a Typical Day Look Like?
A Business Applications Developer’s day centers on building automation, improving data visibility, and enhancing internal systems. You will:

• Review requirements and prioritize development tasks.
• Build or enhance Power BI dashboards and automated workflows.
• Develop integrations and troubleshoot system issues.
• Collaborate with stakeholders to refine solutions.
• Test, document, and deploy updates to production systems.
• Continuously optimize performance, security, and usability.
• In essence: you enable smarter decision-making and operational efficiency through automation, analytics, and scalable business applications.

Key Metrics for Success (KPIs)

• Successful delivery of automation and analytics projects.
• Reduction in manual processes and operational bottlenecks.
• Reliability and performance of business applications.
• Stakeholder satisfaction and adoption of developed solutions.
• Quality of documentation and maintainability of systems.
   

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About Pavago:

• Pavago seeks a Senior Accountant to provide leadership in accounting operations, ensuring accurate financial reporting, compliance with GAAP/IFRS, and actionable insights for decision-making. This role goes beyond transactional bookkeeping — it requires managing full-cycle accounting processes, supervising junior staff, and partnering with management to improve financial operations.

Responsibilities:
General Ledger & Journal Entries:

• Prepare and post journal entries for accruals, prepaids, fixed asset depreciation, payroll allocations, and intercompany transactions.
• Maintain reconciliations across 15–30 key balance sheet accounts (cash, AR, AP, inventory, deferred revenue).

Month-End Close:

• Lead monthly/quarterly close cycles.
• Prepare trial balances, ensure all entries are recorded, and complete close within 5–7 business days.
• Maintain detailed close checklists and ensure cross-departmental sign-offs.

Financial Reporting:

• Generate P&L, balance sheet, and cash flow statements.
• Prepare variance analyses comparing actuals vs. budget/forecast, and provide written commentary for leadership.
• Compile supporting schedules for auditors and board meetings.

Audit & Compliance:

• Support external audits by preparing PBC (Prepared by Client) schedules.
• Ensure tax filings (sales tax, property tax, corporate income tax) are accurate and timely.
• Document and enforce internal accounting policies.

Process Improvement:

• Identify inefficiencies (manual reconciliations, duplicate entries) and recommend automation.
• Implement accounting best practices and update SOPs.

Team Support:

• Review and approve work of staff accountants/bookkeepers.
• Mentor junior team members on reconciliation, reporting, and GAAP treatment.

Cross-Functional Collaboration:

• Partner with FP&A on budget vs. actual reviews.
• Coordinate with operations and sales to align revenue recognition.

What Makes You a Perfect Fit:

• Strong technical knowledge of GAAP/IFRS.
• Ability to manage detailed tasks while providing high-level financial insights.
• Strong communicator with both finance professionals and non-financial stakeholders.
• Proactive in identifying risks and recommending improvements.

Required Experience & Skills (Minimum):

• Bachelor’s degree in Accounting, Finance, or related.
• 4–5 years progressive accounting experience.
• Proficiency in QuickBooks, NetSuite, Xero, or SAP.
• Advanced Excel/Google Sheets (pivot tables, VLOOKUP, INDEX/MATCH, conditional formatting).

Ideal Experience & Skills:

• CPA/ACCA certification.
• Experience with multi-entity consolidations and foreign currency accounting.
• Background in SaaS, professional services, or real estate.
• ERP implementation or automation project experience.

What Does a Typical Day Look Like?

• Morning: Review bank feeds and reconcile overnight transactions in NetSuite. Post accrual entries for payroll and vendor invoices. Run exception reports to spot anomalies.
• Midday: Prepare draft P&L and review expense allocations against budget. Meet with operations to align on deferred revenue recognition for service contracts.
• Afternoon: Mentor a junior accountant on preparing a fixed asset depreciation schedule. Review their reconciliation for credit card transactions and provide feedback.
• End of Day: Update variance analysis template, prepare a summary memo for CFO, and document close checklist progress in Confluence.

Key Metrics for Success (KPIs):

• Month-end close completed within 5 business days.
• <1% error rate in reconciliations.
• 100% of audit requests delivered within deadline.
• Consistent variance commentary provided to leadership.

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About the Role

• We are seeking a Business Applications Developer to design, build, and maintain automated solutions and business intelligence systems using the Microsoft 365 and Power Platform ecosystem. This remote position focuses on developing integrations, workflows, dashboards, and internal applications that drive operational efficiency.

What You'll Do

•  Design and develop Power BI dashboards, reports, and data models for business insights
•  Build complex Power Automate workflows and Power Apps to automate operational processes
•  Develop Azure-based integrations using Functions, APIs, webhooks, and custom connectors
•  Create Microsoft Teams applications including bots, adaptive cards, and integrations
•  Work with Copilot Studio to build AI-powered agents and automation
•  Integrate internal systems with third-party tools using REST APIs
•  Ensure applications follow security best practices and data governance standards
•  Collaborate with business stakeholders to gather requirements and deliver solutions
•  Maintain documentation for applications and provide user training when needed
•  Optimize application performance and troubleshoot technical issues

What We're Looking For

•  2-4 years development experience with Microsoft technologies
•  Strong proficiency in Power BI (DAX, data modeling, visualization best practices)
•  Advanced experience with Power Automate including complex flows and custom connectors
•  Hands-on experience with Azure services and Azure Functions
•  Solid skills in JavaScript and TypeScript
•  Strong understanding of REST APIs, webhooks, and system integrations
•  Knowledge of Microsoft 365 ecosystem and SharePoint development
•  Experience with data analysis and business intelligence concepts

What We Offer

•  Full-time remote position with EST-aligned business hours
•  Opportunity to work with cutting-edge Microsoft technologies
•  Professional development through automation and analytics projects
•  Direct collaboration with business users on impactful solutions
•  Competitive compensation package
•  Career growth in business applications and modern enterprise development

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About the Role:

• Our client is seeking a Risk Analyst / Risk Manager to identify, assess, and mitigate financial, operational, and compliance risks across the organization. This role is responsible for developing risk models, monitoring exposures, ensuring regulatory compliance, and presenting actionable insights to leadership. The Risk Analyst ensures that businesses can operate confidently while minimizing exposure to financial loss, regulatory penalties, and reputational damage.

Responsibilities:

Risk Identification & Assessment:

• Conduct enterprise-wide risk assessments covering credit, market, operational, and compliance categories.
• Document findings in risk registers and prioritize remediation.

Modeling & Quantitative Analysis:

• Build models in SAS, R, or Python to measure risk exposures.
• Perform stress testing and scenario modeling (e.g., interest rate shocks, market downturns).
• Use VaR, Monte Carlo, or regression methods to quantify potential losses.

Compliance & Regulatory Reporting:

• Monitor adherence to frameworks such as SOX, Basel III, Dodd-Frank, PCI-DSS, GDPR, or HIPAA (depending on industry).
• Prepare quarterly/annual risk and compliance reports for regulators or auditors.
• Support external audits and regulatory exams with required documentation.

Controls & Monitoring:

• Test and validate the effectiveness of internal controls.
• Track incidents in governance/risk platforms (Archer GRC, ServiceNow, LogicManager).
• Partner with IT/security on cyber risk reviews and vendor risk assessments.

Reporting & Communication:

• Prepare dashboards and reports in Tableau, Power BI, or Looker to summarize exposures.
• Present risk findings and recommendations to executives and boards.
• Maintain clear documentation for audit trails and governance committees.

Collaboration:

• Work cross-functionally with finance, operations, IT, legal, and compliance teams.
• Support business units in embedding risk awareness into daily decisions.

What Makes You a Perfect Fit:

• Analytical, detail-oriented, and comfortable with quantitative modeling.
• Excellent communicator who can distill complex risk concepts into plain language.
• Confident managing multiple risk categories under tight timelines.
• Proactive in identifying risks before they escalate into issues.

Required Experience & Skills (Minimum):

• 3+ years in risk analysis, risk management, compliance, or audit.
• Proficiency in SQL and Excel for data manipulation and reporting.
• Hands-on experience with at least one GRC or risk platform (Archer, ServiceNow, LogicManager).
• Knowledge of risk frameworks and regulatory requirements relevant to the client’s industry.

Ideal Experience & Skills:

• Professional certifications such as FRM (Financial Risk Manager), CFA, CPA, or CCEP.
• Familiarity with financial risk models (VaR, stress testing) and operational risk methodologies.
• Experience in financial services, SaaS, healthcare, or other regulated industries.
• Background supporting board-level risk reporting.

What Does a Typical Day Look Like?

A Risk Analyst / Manager’s day revolves around measuring exposures, monitoring risks, and advising leadership.You will:

• Start by reviewing dashboards for anomalies in financial, operational, or compliance data.
• Run models and stress tests to quantify exposures and validate assumptions.
• Update the risk register with new findings, logging incidents or emerging risks.
• Collaborate with business units to implement or test controls.
• Prepare and deliver reports to executives or compliance committees.
• Document and track remediation actions, ensuring accountability across teams.
• In essence: you act as the early-warning system of the business, ensuring risks are identified, quantified, and mitigated before they can cause material harm.

Key Metrics for Success (KPIs):

• Timeliness and accuracy of risk reports.
• % of controls tested and validated on schedule.
• Number of incidents detected early vs. escalated late.
• Zero missed regulatory deadlines or penalties.
• Positive executive and auditor feedback on reporting quality.

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About the Role:

• Our client is seeking a Full-Stack AI Engineer to design, build, and deploy AI-powered applications. This role requires bridging software engineering with applied machine learning, ensuring that models are integrated into production systems that are scalable, reliable, and user-friendly. The Full-Stack AI Engineer combines back-end services, front-end interfaces, and machine learning pipelines to deliver practical, business-driven AI solutions.

Responsibilities:

AI Model Integration:

• Deploy pre-trained and fine-tuned ML/LLM models (OpenAI, Hugging Face, TensorFlow, PyTorch).
• Wrap models in APIs (FastAPI, Flask, Node.js) for scalable inference.
• Implement vector search integrations (Pinecone, Weaviate, FAISS) for retrieval-augmented generation (RAG).

Data Engineering & Pipelines:

• Build ETL pipelines for ingesting, cleaning, and transforming text, image, or structured data.
• Automate data labeling, preprocessing, and versioning with Airflow, Prefect, or Dagster.
• Store and manage datasets in cloud warehouses (Snowflake, BigQuery, Redshift).

Application Development (Full-Stack):

• Build front-end UIs in React, Next.js, or Vue to surface AI-powered features (chatbots, dashboards, analytics).
• Design back-end services and microservices to connect models to business logic.
• Ensure responsive, intuitive, and secure interfaces for end users.

Infrastructure & Deployment:

• Containerize ML services with Docker and deploy to Kubernetes clusters.
• Automate CI/CD pipelines for model updates and application releases.
• Monitor latency, cost, and model drift with MLflow, Weights & Biases, or custom dashboards.

Security & Compliance:

• Ensure AI systems comply with data privacy standards (GDPR, HIPAA, SOC 2).
• Implement rate limiting, access control, and secure API endpoints.

Collaboration & Iteration:

• Work with data scientists to productionize prototypes.
• Partner with product teams to scope AI features aligned with business needs.
• Document systems for reproducibility and knowledge transfer.

What Makes You a Perfect Fit:

• Strong coder with a foundation in both full-stack development and applied ML/AI.
• Comfortable building prototypes and scaling them to production-grade systems.
• Analytical problem solver who balances performance, cost, and usability.
• Curious and adaptable, staying current with emerging AI/LLM tools and frameworks.

Required Experience & Skills (Minimum):

• 3+ years in software engineering with exposure to AI/ML.
• Proficiency in Python (PyTorch, TensorFlow) and JavaScript/TypeScript (React, Node.js).
• Experience deploying ML models into production systems.
• Strong SQL and experience with cloud data warehouses.

Ideal Experience & Skills:

• Built and scaled AI-powered SaaS products.
• Experience with LLM fine-tuning, embeddings, and RAG pipelines.
• Knowledge of MLOps practices (Kubeflow, MLflow, Vertex AI, SageMaker).
• Familiarity with microservices, serverless architectures, and cost-optimized inference.

What Does a Typical Day Look Like?

A Full-Stack AI Engineer’s day revolves around connecting models to real-world applications. You will:

• Review and refine model APIs, testing latency and accuracy.
• Write front-end code to surface AI features in user-friendly interfaces.
• Maintain pipelines that clean and prepare new datasets for training or fine-tuning.
• Deploy updates through CI/CD pipelines, monitoring cost and performance post-release.
• Collaborate with product and data science teams to prioritize AI features that solve real user problems.
• Document workflows and results so solutions are repeatable and scalable.
• In essence: you ensure AI moves from prototype to production — reliable, compliant, and impactful.

Key Metrics for Success (KPIs):

• Successful deployment of AI features to production on schedule.
• Application uptime ≥ 99.9% and inference latency < 500ms for key endpoints.
• Reduction in manual workflows replaced by AI features.
• Model performance tracked and stable (accuracy, drift, false positives/negatives).
• Positive user adoption and satisfaction of AI-driven features.
   

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About the Role:

• Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic vision with hands-on execution—ideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives.
• The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities:
Strategy & Leadership:

• Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
• Own the marketing funnel end-to-end—from demand generation to lead nurturing to brand positioning.
• Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
• Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).

Campaign Management:

• Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
• Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
• Oversee creative direction and messaging to maintain brand consistency and impact.

Execution & Optimization:

• Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
• Experiment with innovative acquisition tactics and continuously improve performance through A/B testing.
• Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.

Analytics & Reporting:

• Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
• Use data-driven insights to refine targeting, messaging, and channel strategies.
• Present performance updates and actionable recommendations to leadership on a regular basis.

What Makes You a Perfect Fit:

• Strategic thinker who can connect business goals to marketing outcomes.
• Hands-on executor comfortable working across channels and tools.
• Creative storyteller with a passion for building brands that resonate.
• Data-driven decision-maker who thrives on testing, learning, and optimizing.
• Confident leader with exceptional communication and collaboration skills.

Required Experience & Skills (Minimum):

• Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
• Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
• Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
• Ability to balance strategic planning with hands-on execution.
• Analytical mindset with experience interpreting data and making data-backed decisions.
• Excellent leadership, project management, and communication skills.

Ideal Experience & Skills:

• Experience leading digital marketing functions for B2B service-based or professional industries.
• Strong background in account-based marketing (ABM) or performance-driven demand generation.
• Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo.
• Experience managing and mentoring cross-functional marketing teams.
• Creative approach to storytelling, branding, and campaign design.

What Does a Typical Day Look Like?

A Digital Marketing Manager’s day is a mix of strategy, execution, and analysis. You will:

• Review campaign performance dashboards and adjust strategies accordingly.
• Collaborate with content, sales, and leadership teams to align goals.
• Develop and schedule new campaigns across paid and organic channels.
• Monitor lead flow and pipeline data to ensure consistent results.
• Brainstorm and test new acquisition ideas to improve performance.
• End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives.
• In short: you’ll be the driving force behind both growth and brand impact.

Key Metrics for Success (KPIs):

• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Customer acquisition cost (CAC) and marketing ROI.
• Website traffic and conversion rates.
• Lead-to-opportunity conversion rate.
• Brand visibility and engagement across channels.
   

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About the Role:

• Our client is seeking an Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions. This role combines creative copywriting with technical ESP expertise and performance analytics. The specialist owns the full campaign lifecycle — from segmentation and automation through deliverability and reporting — ensuring email remains a consistent and measurable revenue channel.

Responsibilities:

Campaign Development & Execution:

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, body copy, and CTAs tailored to audience segments.
• Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary).

Audience Segmentation & List Management:

• Maintain databases of 20k–200k+ contacts.
• Segment audiences by persona, lifecycle stage, engagement level, and geography.
• Clean lists regularly (remove hard bounces, spam traps, inactive users).

Automation & Nurture Programs:

• Build drip sequences, abandoned cart flows, and behavioral triggers.
• Test workflow logic to ensure automated campaigns run correctly.

Deliverability & Compliance:

• Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
• Manage domain health, DNS/SPF/DKIM settings, and suppression lists.
• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA.

Performance Optimization:

• Run A/B tests on subject lines, copy, CTAs, and send times.
• Analyze metrics (open rate, CTR, conversion, unsubscribe).
• Iterate campaigns based on data insights.

Reporting:

• Build weekly/monthly dashboards with campaign performance.
• Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
• Present findings and recommendations to sales/marketing leadership.

What Makes You a Perfect Fit:

• Strong balance between creativity and data-driven analysis.
• Excellent copywriting and attention to detail.
• Technically capable of solving deliverability and ESP configuration issues.
• Organized and able to manage multiple campaigns simultaneously.

Required Experience & Skills (Minimum):

• 2+ years professional email marketing experience.
• Proficiency in at least one major ESP (HubSpot, Klaviyo, Marketo, Mailchimp).
• Advanced Excel/Google Sheets (segmenting, VLOOKUPs, pivot tables).
• Knowledge of basic HTML/CSS for email templates.

Ideal Experience & Skills:

• Managed email programs for 50k+ contacts.
• Familiarity with deliverability monitoring tools (Litmus, GlockApps).
• Industry exposure in SaaS, e-commerce, or professional services.
• Experience integrating ESPs with CRMs (Salesforce, HubSpot).

What Does a Typical Day Look Like?

An Email Marketing Specialist’s day revolves around creating and optimizing campaigns that deliver measurable results. You will:

• Plan and build campaigns, writing copy and designing templates.
• Segment audiences for precise targeting and improved relevance.
• Monitor deliverability and maintain clean, healthy lists.
• Launch automated workflows that nurture leads and re-engage inactive users.
• Analyze performance metrics and test variations to improve engagement.
• Report results to stakeholders, translating metrics into actionable insights.
• In essence: you ensure email campaigns are strategic, compliant, and consistently driving engagement and revenue.

Key Metrics for Success (KPIs):

• Open rates ≥ industry benchmark (20–40%).
• CTR ≥ 3–5%.
• Conversion rate improvements over time.
• Bounce rate < 2% and unsubscribe rate < 1%.
• Revenue attribution tracked and reported accurately.

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About the Role:

• Our client is seeking a Website Designer to create modern, responsive websites that blend strong visual design with usability. This role requires both creative design expertise and technical CMS implementation skills. The Website Designer will develop wireframes, build pages in content management systems, customize styling with HTML/CSS, and ensure websites are optimized for speed, SEO, and conversions.

Responsibilities:

Website Design & Layouts:

• Create wireframes and high-fidelity mockups in Figma, Sketch, or Adobe XD.
• Translate design concepts into responsive website layouts.

CMS Development & Customization:

• Build and update websites on platforms like WordPress, Webflow, Squarespace, or Shopify.
• Customize themes/templates with HTML, CSS, and light JavaScript.
• Manage plugins, widgets, and integrations.

Optimization & SEO:

• Ensure websites are optimized for performance, accessibility, and mobile responsiveness.
• Implement on-page SEO best practices (meta tags, alt text, heading structure).
• Run speed audits using tools like Google PageSpeed Insights, GTmetrix, or Lighthouse.

Testing & QA:

• Test sites across multiple devices, screen sizes, and browsers.
• Troubleshoot bugs, formatting issues, or plugin conflicts.

Collaboration & Feedback:

• Work with marketing and content teams to align site design with campaigns.
• Incorporate feedback from stakeholders into revisions while maintaining design integrity.

File Management & Maintenance:

• Keep site design assets organized.
• Ensure CMS platforms are regularly updated and secure.

What Makes You a Perfect Fit:

• Strong design eye with a technical mindset.
• Able to balance aesthetics with usability and performance.
• Organized and methodical in testing and revisions.
• Collaborative and comfortable working with marketing, content, and development teams.

Required Experience & Skills (Minimum):

• 2+ years of professional website design experience.
• Proficiency with design tools (Figma, Adobe XD, Sketch).
• Experience building and customizing sites on at least one CMS (WordPress, Webflow, Squarespace).
• Strong knowledge of HTML and CSS.

Ideal Experience & Skills:

• Experience designing for e-commerce (Shopify, WooCommerce).
• Basic JavaScript or front-end development skills.
• Familiarity with Google Analytics, Tag Manager, and SEO optimization.
• Industry experience with B2B SaaS, marketing agencies, or e-commerce brands.

What Does a Typical Day Look Like?

A Website Designer’s day revolves around turning design concepts into functional, optimized websites. You will:

• Design layouts and prototypes that capture brand identity and user experience goals.
• Build and customize sites in CMS platforms, applying HTML/CSS for advanced styling.
• Run performance and SEO audits, making adjustments to improve load times and visibility.
• Test sites across devices and browsers to ensure flawless user experiences.
• Collaborate with marketing and content teams to align design updates with campaigns.
• Maintain and update websites to ensure security, responsiveness, and brand alignment.
• In essence: you make sure websites are visually engaging, user-friendly, high-performing, and aligned with business objectives.

Key Metrics for Success (KPIs):

• On-time delivery of site builds and updates.
• Page load speeds optimized to <3 seconds.
• Mobile responsiveness and accessibility scores ≥ 90% (Lighthouse).
• Positive stakeholder feedback on design quality.
• SEO improvements (traffic growth, rankings, reduced bounce rates).
   

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About the Role

• Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.
• They are looking for a hands-on Marketing Systems Engineer (AI & Ad Tech) with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.
• This is a builder role, not a strategy-only position.
• You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines.
• You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion.

Key Responsibilities
Internal Tool Development (Primary Focus)

• Build and deploy internal tools using Next.js, React, and Python
• Develop marketing dashboards, reporting systems, and operational tools
• Replace manual workflows with scalable, automated solutions

Marketing Data, Tracking & Attribution (Core Focus)

• Implement and optimize Meta Pixel and Conversion API (CAPI)
• Ensure accurate event tracking, deduplication, and attribution
• Build pipelines connecting ad platforms → backend systems → dashboards
• Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)

AI Integration in Marketing Workflows

• Apply AI to real marketing use cases such as:
• Ad copy and creative generation
• Lead scoring and qualification
• Campaign insights and reporting automation
• Work with APIs such as OpenAI and similar AI platforms
• Build AI systems embedded into live marketing and operational workflows

CRM & Lead Lifecycle Automation (Critical)

• Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar
• Build systems connecting lead capture → CRM → follow-ups → conversion tracking
• Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)
• Ensure data consistency between ad platforms and CRM outcomes

Rapid Execution & Iteration

• Ship quickly, test, and iterate based on real campaign data
• Collaborate with media buyers to solve campaign and operational bottlenecks
• Continuously improve systems that impact marketing performance and efficiency

Requirements (Non-Negotiable)

• 4–6+ years of hands-on software engineering experience
• Strong full-stack skills (React / Next.js + Python)
• Proven experience building and deploying production-level tools and systems
• Experience working with APIs, webhooks, and automation systems
• Active use of AI tools in day-to-day work
• Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)
• Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution
• Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)
• Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)
• Including lead capture, routing, pipeline management, and conversion tracking
• Experience connecting ad platforms with CRM systems for attribution and reporting
• Builder mindset with a strong bias toward execution

Nice to Have

• Experience working in a performance marketing agency environment
• Familiarity with paid media metrics (ROAS, CPL, CAC, conversion rates)
• Experience with tools like Zapier, Make, or similar automation platforms
• Understanding of data pipelines and attribution challenges (e.g., iOS/privacy changes)

What Success Looks Like

• Internal tools actively used by media buyers and operators
• Reduced manual work across campaign and CRM workflows
• Accurate and reliable tracking and attribution across systems
• Faster execution of campaigns and reporting
• AI-driven systems improving lead quality, conversion rates, and efficiency