Digital Marketing Manager at Pavago

About the Role:

• Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic vision with hands-on execution—ideal for a growth-minded marketer who thrives in fast-paced environments, understands the latest B2B marketing trends, and can drive measurable impact across paid, organic, outbound, and brand initiatives.
• The Digital Marketing Manager will oversee the full marketing funnel, from demand generation to brand positioning, ensuring consistent pipeline growth and long-term brand equity.

Responsibilities:
Strategy & Leadership:

• Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
• Own the marketing funnel end-to-end—from demand generation to lead nurturing to brand positioning.
• Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
• Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).

Campaign Management:

• Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
• Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
• Oversee creative direction and messaging to maintain brand consistency and impact.

Execution & Optimization:

• Plan, launch, and monitor campaigns that attract, engage, and convert qualified leads.
• Experiment with innovative acquisition tactics and continuously improve performance through A/B testing.
• Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.

Analytics & Reporting:

• Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
• Use data-driven insights to refine targeting, messaging, and channel strategies.
• Present performance updates and actionable recommendations to leadership on a regular basis.

What Makes You a Perfect Fit:

• Strategic thinker who can connect business goals to marketing outcomes.
• Hands-on executor comfortable working across channels and tools.
• Creative storyteller with a passion for building brands that resonate.
• Data-driven decision-maker who thrives on testing, learning, and optimizing.
• Confident leader with exceptional communication and collaboration skills.

Required Experience & Skills (Minimum):

• Proven experience in B2B marketing leadership, ideally as Head of Marketing, Growth Lead, or Senior Marketing Manager.
• Demonstrated success driving measurable growth through paid ads, outbound campaigns, and organic marketing.
• Strong understanding of modern B2B marketing trends, tools, and strategies (LinkedIn, Meta, Google Ads, HubSpot, outreach and analytics platforms).
• Ability to balance strategic planning with hands-on execution.
• Analytical mindset with experience interpreting data and making data-backed decisions.
• Excellent leadership, project management, and communication skills.

Ideal Experience & Skills:

• Experience leading digital marketing functions for B2B service-based or professional industries.
• Strong background in account-based marketing (ABM) or performance-driven demand generation.
• Familiarity with CRM and automation tools such as HubSpot, Salesforce, or Marketo.
• Experience managing and mentoring cross-functional marketing teams.
• Creative approach to storytelling, branding, and campaign design.

What Does a Typical Day Look Like?

A Digital Marketing Manager’s day is a mix of strategy, execution, and analysis. You will:

• Review campaign performance dashboards and adjust strategies accordingly.
• Collaborate with content, sales, and leadership teams to align goals.
• Develop and schedule new campaigns across paid and organic channels.
• Monitor lead flow and pipeline data to ensure consistent results.
• Brainstorm and test new acquisition ideas to improve performance.
• End the day reviewing reports, optimizing ad spend, and preparing briefs for upcoming initiatives.
• In short: you’ll be the driving force behind both growth and brand impact.

Key Metrics for Success (KPIs):

• Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Customer acquisition cost (CAC) and marketing ROI.
• Website traffic and conversion rates.
• Lead-to-opportunity conversion rate.
• Brand visibility and engagement across channels.