Growth & Content Marketing Manager at Salt South Africa

Overview:

• We are looking for an exceptionally talented, technically fluent Content & Growth Marketing Manager to own and execute the global voice and content strategy for an elite US cybersecurity and WhiteHat AI safety firm.
• Designed for a sharp growth marketer and writer who thrives in the fast-evolving artificial intelligence landscape, this role sits at the intersection of analytics-driven audience growth, executive ghostwriting and technical content creation.
• In this fully remote role, you will bridge deep technical research and commercial leadership, partnering directly with the C-suite to translate complex multi-turn AI safety concepts into compelling white papers, essays, and viral social content that captivate enterprise CISOs and tech leaders.
• Beyond building engaged communities on LinkedIn and X and ghostwriting, you will join a high-autonomy team that values sharp thinking, speed, and clear attribution. If you excel at turning complex technical concepts into clear, engaging narratives, tracking performance through GA4 and UTM tags, and driving measurable audience growth (with paid media experience being a strong plus), this opportunity provides full runway to make a visible, high-value impact.

Duties and Responsibilities:

• Own and execute the organic audience growth strategy across LinkedIn and X through daily posting, active community engagement, and strategic commentary.
• Ghostwrite high-impact thought leadership, long-form essays, and daily social content directly in the distinct voices of internal C-suite executives targeting enterprise CISOs and CEOs.
• Manage demand generation programs, including white paper launches, webinars, and targeted campaign execution, with paid LinkedIn (and X) campaign management as a strong preference.
• Collaborate closely with leadership and engineering to digest technical product specifications, red-teaming research, and AI compliance frameworks into accessible B2B white papers and blogs.
• Track end-to-end content performance using GA4, UTM tags, and attribution metrics to connect engagement directly to bottom-of-funnel conversion.
• Monitor industry trends across WhiteHat AI safety, LLM security, and enterprise compliance to position executive leaders at the forefront of the market.
• Maintain a rapid, agile content calendar while ensuring strict narrative alignment and technical accuracy across all channels.

Requirements:

• 4+ years’ experience in B2B content marketing, executive ghostwriting, or developer relations within cybersecurity, WhiteHat AI, or high-growth B2B tech environments.
• Proven, verifiable track record of directly growing executive or brand audiences on LinkedIn and X with engagement numbers to back it up.
• Demonstrated experience or strong working knowledge of performance marketing, specifically running paid campaigns on LinkedIn (preferred) and X to drive demand.
• Exceptional technical fluency with the ability to grasp complex technical topics (like AI red teaming, prompt injection, or software security) and translate them into sharp executive prose.
• Hands-on proficiency with Google Analytics (GA4), UTM tagging, and tracking content performance through to lead generation.
• Strong writing portfolio showing technical-to-business translation, including B2B long-form arguments, white papers, or detailed tech essays.
• Ability to work core hours aligned with US East Coast business hours (12:00-21:00 SAST) in a fully remote environment.