Wholesale New Business Developer at The Coca-Cola Company

Job Description    

• Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for an Wholesale New Business Developer, which is based in Mpumalanga areas.

Key Purpose

• To develop, implement and maintain effective account plans thereby managing the profitable sales of CCBSA products, and the development and maintenance of new business relationships and opportunities so that customer excellence, brand loyalty and profitable volume growth are achieved.

Key Duties & Responsibilities    
Execute Wholesale Channel Strategy:

• Drive the implementation of the Wholesale strategy for assigned customers to meet or exceed revenue and volume growth targets as defined in the Annual Business Plan (ABP).

Develop and Align Customer Plans:

• Build tailored customer business plans in collaboration with Wholesale clients, ensuring alignment with regional ABP and overall channel strategy to foster long-term mutual growth.

Monitor Compliance with Trading Terms:

• Track and manage adherence to contracts and trading terms to reduce financial risk and ensure growth in both volume and revenue.

Support Accurate Demand Forecasting:

• Analyze customer performance and provide input into sales forecasting to improve accuracy in demand planning and inventory management.

Drive Execution of Look of Success (LOS):

• Implement and manage LOS standards across Wholesale accounts, ensuring visibility, compliance, and alignment with merchandising teams where applicable.

Strengthen Customer Relationships:

• Act as the key interface between the Wholesale customer and CCBSA, fostering strong commercial relationships and identifying opportunities for mutual business expansion.

Manage Customer Credit Effectively:

• Ensure that credit allocation supports customer growth objectives and that credit terms are strictly adhered to in order to minimize financial exposure.

Improve Operational Efficiency and Product Quality:

• Coordinate with the Distribution division and Wholesale partners to optimize truck turnaround times and implement best practices in stock management to maintain product quality.

Skills, Experience & Education    
Education

• A formal qualification in Sales and/or Marketing is required.

Experience

• 4–6 years of experience in a commercial environment, preferably within FMCG or wholesale sectors.
• Demonstrated success in sales roles with an understanding of market and channel dynamics.

Skills

• Ability to translate business goals into customer strategies and execution plans.
• Proven skills in developing trust-based relationships with internal and external partners.
• Deep understanding of sales metrics, financial levers (e.g. credit management), and ROI analysis.
• Capable of securing favorable trading terms and driving aligned outcomes across functions.
• Competence in performance tracking, forecasting accuracy, and opportunity analysis.
• Strong focus on operational rigor, compliance, and driving Look of Success standards.
• Ability to identify gaps or inefficiencies and develop actionable solutions.
• Clear, persuasive communicator able to tailor messaging for various audience

Deadline:24th July,2025