Active Jobs at adidas Group

PURPOSE AND OVERALL RELEVANCE FOR THE ORGANISATION

• Guided by the global adidas strategy for Training and Sportswear, develop EM South brand communication and category partner plans that address local nuances and priorities with a particular emphasis on growing adidas presence with women in sport.
• Ensure consistent deployment of strategy throughout EM South, delivering on all relevant training and Women’s KPIs.

KEY RESPONSIBILITIES 

• Work closely with the Global team, EM Hub team and line manager to develop and deliver an integrated brand strategy for Training category.
• Manage the local marketing mix (including PR) and allocate MAEX budgets with regards to Training and Sportswear initiatives locally in EMS.
• Plan and drive the execution of the local Training & Sportswear Brand Activation calendar. Ensure approach synthesizes key brand priorities with resonant local market initiatives.
• Manage and evolve partner portfolio with Training/Women’s in alignment with Senior Spoma Manager.
• Develop brand communication strategies for local properties/events sponsored by adidas and adidas athletes ensuring enhanced brand association at every relevant moment.
• Ensure vigilant pre- and post ROI analysis of all MWB spending and related reach seeking to deliver maximum impact.
• Seek to conduct relevant Consumer/Market research initiatives using insights to motivate and inform decisions.
• Provide a clear vision and direction to direct & indirect teams with relevant objectives and KPIs (specifically PR & SpoMa counterparts to leverage our partners and gain media exposure & credibility)
• Work closely with Senior SpoMa manager to manage Training and Sportswear partners into key brand moments.

KPI’s

• Category Net Sales and Margin
• Market Share of category
• Market Share of Women’s (particularly in Sports categories)
• Full Price Sell Through
• Brand Sentiment
• Media and PR performance KPI’s
• Social media sentiment

KEY RELATIONSHIPS 

• Marketing team
• SPOMA team
• EM Hub Brand Activation team (Global team: project dependent)
• Channels EM South
• External Agencies
• Contracted partners

KNOWLEDGE, SKILLS AND ABILITIES

• Experience of the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred)
• Understanding of local Training and Sportswear landscape, brand landscape and youth culture
• Experience working external agencies and partners.
• Marketing budget management
• Competent user of MS Office suite of products
• Experience in both market and above market organization preferred

REQUISITE EDUCATION AND EXPERIENCE/ MINIMUM QUALIFICATIONS

• 3 - 4 years relevant professional marketing experience 
• University degree in marketing and or sales 
• Thorough understanding of advertising agencies
• Proven record of working with brand partners and ambassadors
• Fluent in English

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Purpose & Overall Relevance for the Organization: 

• Ensure industry-leading visual merchandising planning of all adidas campaigns throughout Emerging Markets supporting key channels. Drive brand leadership at every consumer touch point, to maximize full-price sell-through and NPS. 

Key Responsibilities: 

• Work closely with Brand and Channel stakeholders to create market relevant and industry leading visual merchandising directives and plans. 
• Ensure VM planning directives are delivered to the highest quality and on time and in full. 
• Assist in the creation of consistent and relevant VM planning seasonal guidelines and training manuals. 
• Execute and leverage key category strategies for seasonal and new product launches. 
• To elevate the VM and consumer journey by identifying digital opportunities and key focus areas (heat maps). 
• Maximize impact of key brand and product campaigns  
• Implement processes to drive efficiency and consistency at market and cluster levels. 
• Support the ideation and creation of elevated retail activations. 
• Department administration. 
• Creation of reports and analysis of campaign executions. 
• Contribute to the achievement of team objectives and KPIs. 
• Additional responsibilities over and above this job description as and when the business needs. 

KPI’s: 

• Execution excellence of brand campaigns and stories 
• Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent) 
• Full price sell-through 
• Go to market VM plan (preseason planning) 

Key Relationships:

• Senior Manager Consumer Experience
• Brand Activations Director
• Business Unit Directors
• Market Retail & Franchise teams
• Market Store Development
• Cluster Omnichannel & DTC teams
• Creative agencies

Knowledge, Skills and Abilities:

• At least 5 years visual merchandising planning & training experience with sports brands or fashion retail brands.
• Able to develop VM guideline & training materials independently.
• Creation of VM planning guidelines.
• Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
• Detail oriented, organized, and dynamic.
• Knowledge of InDesign and Photoshop skills a bonus.
• Good interpersonal, negotiation and influencing skills.
• Good Project Management expertise.
• Functional experience with Sales/Retail.
• Excellent communication and presentation skills.
• Experience and passion for a cross-functional organization.
• Fluent in English