Brand Manager at Growthpoint Properties

Key Performance Areas

Brand Management

• Developing, maintaining, and improving our brand, marketing and advertising alongside the Head of Marketing, to create a strong, positive perception of a company, product, or service in the minds of clients and potential clients. Strategic collaboration for consistency – national internal clients
• Ensuring that all communications, visuals, and messaging are consistent across different channels and touchpoints, including advertising, collateral, and websites.

Websites & Digital platforms

• Oversee the development, performance, and optimisation of Growthpoint’s online presence through new website builds, SEO strategies, analysing Google Analytics 4 and paid search campaigns.

PR & social media

• Manage relevant PR and complimentary social media.
• Distribution of press releases and relevant clippings to internal clients

Campaign management

• Managing internal and external marketing campaigns through planning, adjusting, monitoring and report back to the business, while liaising with all agencies (design and digital) in terms of implementation.

Collaborating with cross-functional teams

• Working with the business to ensure that branding initiatives are cohesive and support overall business objectives.

Budget management

• Ensure adherence to the Marketing, GMS and Fund budget with minimal variances, while implementing cost-effective campaigns and monitoring and reporting on achievement of objectives within this budget.
• Manage internal client campaign budgets

Monitoring brand performance

• Tracking key metrics such as brand awareness and market share and adjusting strategies as needed to improve performance.

Marketing Strategy Contribution

• Assist in developing and implementing marketing strategy for the Growthpoint brand, ensuring positive perception of the brand for the identified target markets through all forms of communication.
• Assisting with internal client campaign strategies

Experience

• Minimum of 3 years marketing experience

Education

• Bachelor’s degree in marketing, Communications, or a related field.