Brand Manager - Brushes at BIC

In this role you’ll get to: 

• Work with sales team to ensure that they have the correct tools on an operational level in order.
• Have status meetings in place with agencies in order to ensure that promotions are within timeframe, within budget. 
• Have monthly marketing meetings to ensure that there is consensus on the point of sales, etc.
• Supply sales team with support by attending meetings, seeing customers, coming up with store specific promotions.
• Develop a comprehensive Marketing Plan to achieve the Sales objective set.
• Compile marketing campaign based on approved agency pitch and marketing plan objectives.
• Launch new products timeously and enter new segments that provide growth opportunities.
• Research market to see if proposed new products are viable. Decide on products to be launched.
• Develop new packaging for new products as and when applicable.
• Develop a thorough understanding of the Southern and East African African marketplace and manage the Distributor marketing effort through the management of the CEA Area Business Manager.
• Thorough research will be done in order to better understand the marketplace. Constant monitoring of IRI reports.
• Management of Marketing and communicating strategy. Including media relations.
• Making sure the Marketing strategy is in line with BIC's visions and values in order to meet set objectives.
• Keep media informed of new innovation and products and community initiatives to ensure maximum PR coverage.
• Management of advertising agencies and external suppliers. Positive relationships are maintained with advertising agencies and external suppliers to ensure the highest level of performance.
• Coordinating marketing efforts and cost-effective strategies. Marketing expenditure is within budget, ensuring that all marketing plans are executed professionally and timeously.

Key performance Indicators/ Key Figures

• Meeting of deadlines in delivery of a comprehensive Marketing Plan.
• Continuous interaction on a daily basis will also ensure delivery of main tasks.
• Results of key marketing initiatives and promotional activities will also be a benchmark of success.
• Employee Development plans done with quality and reviewed on a quarterly basis.

QUALIFICATIONS

Knowledge, Skills, Competencies

R= Required              D= Desired

Simple Criteria 

• R- At least 3 -5 years Sales and Marketing experience in FMCG or a similar industry (Preference for multinational work experience and reporting)
• R- At least 3 years Brand Marketing experience, preferably FMCG
• R- Marketing Degree (3 years)
• R- Computer literacy in MS Office and MS Windows
• R- Excellent presentation skills

Complex Criteria

Professional Skills

• R- Thorough knowledge of classical marketing and be in a position to develop a Marketing Plan from scratch
• R- Basic understanding of ACNielsen or IRI
• R- Be confident in presenting Plans to key customers, internal sales teams in pressurized environments.
• R- Maintain high levels of service to external and internal customers
• R- Identify new customers and new segments
• R- Exposure managing projects across multiple cultures and functions.
• R- Strong negotiation skills, dealing with varied customers, traditional outlets, and international mass markets.       

Personal Skills

• R-Initiative, tenacity and be self-motivated
• R- Target driven with high levels of energy
• D- Embodies all the BIC Values & Behaviors: Simplicity, Ethics, Responsibility, Teamwork, and Ingenuity.
• R- Strong people manager and situational leader that can handle a diverse team: nationalities, functions, and seniority levels.
• R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
• R- Strong team player and can empower the team to grow and be responsible for their own work.
• R- Very strong organizational and time management skills.
• D- Efficient and can prioritize workload.
• D- Open minded and cultural acumen.

 Previous / Professional Experience

• 3/4 years of Marketing experience in FMCG company.
• Marketing degree / diploma or similar, advanced degree preferred.