Current Openings at Energy Capital & Power

Job Description:

• Video Content Briefs: Develop and deliver detailed weekly video content briefs for team updates, event highlights, and promotional materials. Collaborate with video production teams to ensure alignment with marketing goals and brand guidelines.
• Weekly Newsletters and Mailers: Create and distribute engaging newsletters and email campaigns to keep stakeholders, attendees, and sponsors informed. Coordinate with design and content teams to ensure consistency in branding and messaging.
• Social Media Graphics: Work closely with the design team to create compelling visuals, including infographics, event cards, speaker cards, and sponsor cards, tailored for various social media platforms. Ensure all graphics align with the content strategy and event branding.
• Content Planning Assistance: Support the development of comprehensive content plans, ensuring alignment with marketing objectives and timelines. Collaborate with internal teams to brainstorm ideas for campaigns and events.
• Copywriting: Craft engaging and persuasive copy for social media posts, email campaigns, and newsletters. Edit and proofread content to maintain a professional tone and brand consistency.
• Social Media Content Scheduling: Plan and schedule marketing posts at least one week in advance across all social media platforms. Monitor performance and engagement metrics to inform future content strategies.
• Campaign Management: Coordinate marketing campaigns by collaborating with internal teams, external vendors, and stakeholders. Track campaign performance, analyze results, and provide actionable insights for improvement.
• Event Promotion: Develop and execute strategies for promoting events through various channels, ensuring maximum reach and engagement. Liaise with event organizers and sponsors to ensure cohesive messaging.
• Content Calendar Management: Maintain and update a detailed content calendar, ensuring all deadlines for newsletters, videos, and social media posts are met.
• Analytics and Reporting: Monitor the performance of social media posts, email campaigns, and newsletters. Prepare weekly reports to evaluate engagement metrics and recommend optimizations.
• Stakeholder Communication: Serve as the main point of contact for marketing inquiries, ensuring smooth communication between teams and external partners.
• Brand Consistency: Ensure all marketing materials align with the company’s branding guidelines and visual identity.

Qualifications

• Tertiary qualification in Marketing, PR, or a related field
• 1-2 years of relevant experience
• Excellent communication and interpersonal skills
• Strong organizational and analytical abilities
• Problem-solving mindset and attention to detail
   

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Job Description

• We are looking for an experienced and dynamic French speaking Marketing Executive to work with show teams to plan marketing campaigns for ECP projects that include corporates, strategic communications, media, conferences, and events to meet strategic and commercial objectives. This role plays an integral part in reaching a highly targeted audience within Francophone countries.

Roles & Responsibilities:

• Contribute to all aspects of marketing activities, ensuring best practice marketing techniques, and communicating a clear promotional message. 
• Work with Marketing Director and Marketing Lead to draft the marketing strategy and then implement accordingly. 
• Create and issue promotional electronic newsletters (HTML &Text); implement A/B testing, measure effectiveness and adapt according to insights. Become an ‘expert’ in what constitutes an effective email campaign. 
• Develop and implement social media content plan across products and channels aligned with overall marketing strategy. 
• Maintain websites, apply SEO knowledge, and recommend ways to enhance user journey. 
• Utilize and manage digital tools (i.e. mobile app, survey tool, GA4, Hubspot, GleanIn, Canva,Adobe Suite, etc) to enhance campaigns. 
• Manage the sponsor and exhibitor promotional campaigns and contribute to campaign strategy. 
• Collaborate with the Programming team to deliver speaker, advisory board and ambassador marketing promotional packs and follow-up. 
• Support in briefing the design and production of delegate marketing materials, videos, banners, and emails. 
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc. 
• Negotiate and fulfilment of barter details with appropriate media partners and associations, aligned to marketing and event strategy. 
• Liaise with external suppliers (incl. PR companies, designers, online providers, digital agencies, data houses, registration companies, printers, photographers, videographers, mailing houses, etc). 
• Support the implementation of research projects to review customer satisfaction and identify portfolio developments. 
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. Registration, press office, research, placement of branding and materials; sales stand). 
• Assist in the delivery of all planned campaigns. 
• Create tracking links and maintain tracking master files per project
• Assist in testing and monitoring active marketing programs with developing ways to improve those campaigns. 

Qualifications

• Native French speaker - ESSENTIAL
• Tertiary qualification (Media, Marketing related). 
• SA residence / visa and ability to work. We will not be able to relocate anyone (Cape Town specific)
• 2+ years in a marketing executive role ideally involving lead-generation. 
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization. 
• Excellent negotiation and relationship building skills. 
• Strong attention to detail. 
• Copywriting. 
• HTML Proficient. 
• HubSpot & Canva experience advantageous