Current Vacancies at Diageo

About the role:

Understand the commercial opportunity

• Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans.
• Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans.
• Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends.

Develop strategy and plan execution

• Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers.
• Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.
• Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders.
• Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables.
• Operates proactively – and where necessary, reactively – in order to beat the competition.

Brilliant execution

• Turning strategy into action through leadership, planning and disciplined activation.
• Able to build plans to customize activity to deliver against the nominated growth drivers for priority customers.
• Demonstrates consistently high standards of execution.
• Always operates the DWS 8 Steps of the structured call/appointment.
• Can articulate key features and benefits of brands and their role in the category in a relevant way to customers.
• Skilled negotiator.

Experience / skills required:

• A Degree or Diploma in Sales, Marketing or any other related fields.
• Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable.
• Experience with other luxury selling models useful but not mandatory.
• Good understanding of Reserve category.
• Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level.
• Passion to live the on-trade with an understanding of the relevance of the off trade.

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KEY DELIVERABLES

Understand the commercial opportunity

• Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans.
• Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans.
• Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends.

Develop strategy and plan execution

• Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers.
• Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.
• Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders.
• Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables.
• Operates proactively – and where necessary, reactively – in order to beat the competition.

Brilliant execution

• Turning strategy into action through leadership, planning and disciplined activation.
• Able to build plans to customize activity to deliver against the nominated growth drivers for priority customers.
• Demonstrates consistently high standards of execution.
• Always operates the DWS 8 Steps of the structured call/appointment.
• Can articulate key features and benefits of brands and their role in the category in a relevant way to customers.
• Skilled negotiator.

EXPERIENCE REQUIRED

• A Degree or Diploma in Sales, Marketing or any other related fields.
• Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable.
• Experience with other luxury selling models useful but not mandatory.
• Good understanding of Reserve category.
• Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level.
• Passion to live the on-trade with an understanding of the relevance of the off trade.

go to method of application »

Role Responsibilities:

• Strategic Planning: develop portfolio strategies and marketing business plans aligned with overall business objectives and brand goals. Collaborate closely with consumer planner to extract penetrating consumer insights and competitive intelligence to identify growth opportunities.
• Brand Management and Performance Delivery: Oversee the development and execution of Scotch brands Business Plans and growth drivers across various channels, including digital, traditional, and experiential.
• Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities.
• Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity.
• Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.
• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials. Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.
• Budget Allocation: develop and manage the brands budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Experience / skills required:

• Minimum 10 years’ experience in marketing in IPS and/or FMCG/Luxury goods categories.  Candidates should have held a similar position in peer companies.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.