Marketing Manager - Scotch at Diageo

Role Responsibilities:

• Strategic Planning: develop portfolio strategies and marketing business plans aligned with overall business objectives and brand goals. Collaborate closely with consumer planner to extract penetrating consumer insights and competitive intelligence to identify growth opportunities.
• Brand Management and Performance Delivery: Oversee the development and execution of Scotch brands Business Plans and growth drivers across various channels, including digital, traditional, and experiential.
• Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities.
• Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity.
• Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.
• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials. Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.
• Budget Allocation: develop and manage the brands budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Experience / skills required:

• Minimum 10 years’ experience in marketing in IPS and/or FMCG/Luxury goods categories.  Candidates should have held a similar position in peer companies.
• Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
• Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
• Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
• Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
• Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
• Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.