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  • Posted: Oct 16, 2024
    Deadline: Not specified
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    Originally founded in 1996, starting with Jack Daniels and Southern Comfort, the Really Great Brand Company’s portfolio has grown to no less than 25 really great premier brands… spectacular champagnes, whiskies, bourbons, cognacs, vodka and liqueurs. Known as RGBC, we’re a small, driven, independent and owner-managed company that aspire...
    Read more about this company

     

    Sales Representative

    OBJECTIVE:

    • To ensure the effective implementation of the company’s sales strategy in (Off-con and limited on-con).

    Key Performance Areas:

    Brand Availability and Sales Volume 

    • Achieve availability by channel, as per targets set
    • Correct implementation of brand availability, by channel
    • Ensure that brand equity is a key driver of all activity and activations
    • Drive volume, through innovative ideas
    • Drive volume, through brand prioritisation per channel

    Promotions and Brand Visibility 

    • Ensure that promotions are effectively implemented and within brand equity guidelines
    • Ensure that the correct brands are promoted in the correct channels and outlets
    • Ensure correct implementation of our National Promotions Strategy
    • Manage ROI (return on investment) of promotions
    • Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise

    Operational Excellence 

    • Correctly implement and update call cycle
    • Achieve 100% call rate as per the call cycle
    • Ensure that all outlets are coded correctly
    • Ensure all requirements are achieved during the rep call
    • Correctly complete all administration and report requirements

    Consumer Interaction 

    • Interact responsibly with consumers at all available opportunities
    • Collect consumer information as per the brand target market
    • Feedback consumer learning and expectations

    Financial Asset Management

    • Quantity and cycle discount parameters adhered to
    • Correct completion and timeous return of POD's and credit notes
    • Vehicle maintained and well cared for
    • Vehicle mileage is within budget
    • Responsible use of promotional stock

    Qualifications

    • Relevant 3-year qualification (Beneficial).

    Requirements

    • 3-Years Relevant experience – NB experience within FMCG / liquor industry experience
    • Product, service knowledge and understanding of category management
    • Knowledge of marketing and accounting principles
    • Computer literate
    • Ability to conceptualise and negotiate
    • Customer orientation
    • Sound interpersonal skills and creativity (big picture thinking)
    • Team player and ability to work independently using initiative
    • Endurance and ability to tolerate extended hours
       

    go to method of application »

    Off Trade Sales Representative

    The Key KPA’s for this role include (but are not limited to):

    Brand Availability and Sales Volumes: 

    • Achieve availability by channel, as per targets set
    • Correct implementation of brand availability, by channel
    • Ensure that brand equity is a key driver of all activity and activations
    • Drive volume, through innovative ideas
    • Drive volume, through brand prioritisation per channel
    • Promotions and Brand Visibility:
    • Ensure that promotions are effectively implemented and within brand equity guidelines
    • Ensure that the correct brands are promoted in the correct channels and outlets
    • Ensure correct implementation of our National Promotions Strategy
    • Manage ROI (return on investment) of promotions
    • Ensure brand visibility is optimised through imagery, back room displays, staff uniforms, menus and specialised merchandise

    Operational Excellence:

    • Correctly implement and update call cycle
    • Achieve 100% call rate as per the call cycle
    • Ensure that all outlets are coded correctly
    • Ensure all requirements are achieved during the rep call
    • Correctly complete all administration and report requirements

    Consumer Interaction:

    • Interact responsibly with consumers at all available opportunities
    • Collect consumer information as per the brand target market
    • Feedback consumer learning and expectations

    Financial Asset Management:

    • Quantity and cycle discount parameters adhered to
    • Correct completion and timeous return of POD's and credit notes
    • Vehicle maintained and well cared for
    • Vehicle mileage is within budget
    • Responsible use of promotional stock

    Requirements and Qualifications:

    • 3 Year Tertiary Education (Beneficial)
    • 3-Years Relevant experience – NB experience within FMCG / liquor industry experience
    • Product, service knowledge and understanding of category management
    • Knowledge of marketing and accounting principles
    • Computer literate
    • Ability to conceptualise and negotiate
    • Customer orientation
    • Sound interpersonal skills and creativity (big picture thinking)
    • Team player and ability to work independently using initiative
    • Endurance and ability to tolerate extended hours

    Method of Application

    Use the link(s) below to apply on company website.

     

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