Fresh Openings at Publicis Groupe

Role Purpose

• The Head of Data will serve as the regional champion for Publicis Groupe’s global data, identity, and governance products — including the Connected ID framework, and Groupe-wide AI and data platforms.
• This is a hands-on, entrepreneurial individual-contributor role focused on enriching, expanding, and operationalizing global assets within the African context. The role bridges global product teams and local market execution — ensuring African data partnerships, regulatory realities, and audience behaviors are fully reflected in Groupe systems and activation strategies.

Responsibilities

Key Responsibilities

Regional Data Champion & Integration

• Act as the custodian and evangelist for Groupe global data products, ensuring their effective use across South Africa and the continent.
• Translate global frameworks into local activation roadmaps for planners, strategists, and buyers.
• Ensure interoperability between Epsilon/Connected ID and local client, DSP, and publisher ecosystems.
• Serve as the Africa liaison to global data and AI leadership, providing feedback and market intelligence.

Data Enrichment & Partnership Expansion

• Identify, evaluate, and integrate local and regional data partners (telcos, retailers, fintechs, publishers, etc.) to enrich the global identity graph.
• Apply deterministic and probabilistic models to build layered audience intelligence suitable for activation.
• Oversee compliance, data quality, and contractual governance in all partner integrations.
• Maintain metadata, lineage, and cataloging for new data sources to ensure transparency and auditability.

Audience Profiling, Segmentation & Activation

• Develop audience taxonomies, personas, and segment definitions aligned to global ID and taxonomy standards.
• Build reusable data products and segment templates for planners and buyers to activate across digital and offline channels.
• Collaborate with Ad Operations and digital teams to ensure precision in tagging, matching, and attribution.
• Measure segment performance, match rates, and activation ROI, using insights to refine strategy.

Data Governance, Stewardship & Risk

• Champion data ethics, transparency, and fairness in all modeling and activation.
• Implement local stewardship frameworks, defining accountability for data domains and ensuring adherence to Groupe policies.
• Lead incident response and escalation for any local data-related risk or breach, coordinating with legal, IT security, and global governance teams.
• Ensure full compliance with POPIA, GDPR, and Groupe data-handling standards.

Change Management & Adoption

• Build structured adoption roadmaps and training programs to embed data-driven ways of working across media teams.
• Track and report usage KPIs; run feedback loops to improve adoption and usability.
• Create case studies demonstrating ROI and efficiency gains from data-driven activation.
• Act as the internal educator and advocate for data literacy among planners, buyers, and clients.

Measurement, Attribution & Commercial Impact

• Develop frameworks for attribution, incrementality, and test-and-learn experiments to quantify the impact of data-driven targeting.
• Partner with client teams to prove commercial value, helping drive client retention and upsell.
• Contribute to pitch narratives and client workshops, translating technical models into simple, outcome-based language.

Cross-Functional Integration & Engineering Liaison

• Partner with engineering, IT, and AdTech teams to ensure API integrations, data pipelines, and schema alignments are optimized for local needs.
• Participate in architectural decisions that affect scalability, latency, and data accuracy across activation environments.
• Document and monitor data flow, lineage, and SLAs to maintain reliability and performance.

Innovation, Research & Future Readiness

• Stay current on emerging identity, privacy, and AI technologies — from clean rooms and differential privacy to zero-party and contextual data models.
• Pilot new innovations with global teams and local partners; document and share learnings to strengthen Publicis Africa’s leadership position.
• Design for scalability and future team expansion, mentoring analysts or contractors when growth allows.

Qualifications

Skills & Experience

• 8–12 years’ experience in data strategy, audience planning, or analytics, ideally within a media, adtech, or consulting environment.
• Strong grasp of identity resolution, CDPs/DMPs, segmentation logic, and programmatic activation workflows.
• Proven experience operationalizing global data products locally — including Epsilon, Connected ID, or similar frameworks.
• Deep understanding of African data ecosystems, privacy laws, and data-exchange realities.
• Demonstrated ability to enrich datasets, design segments, and activate them end-to-end.
• Excellent communicator able to simplify technical concepts for business audiences and clients.
• High entrepreneurial drive; thrives in ambiguous, build-from-scratch environments.
• Familiarity with SQL, BI tools (Power BI, Looker Studio), or Python for prototyping and validation is advantageous.

Additional information

Success Metrics

• Growth in data-driven planning and buying adoption.
• Number and quality of local data partnerships and integrations.
• Demonstrated ROI uplift, efficiency gains, and precision improvement from data activation.
• Adoption and usage of Epsilon/Connected ID tools among teams and clients.
• Training reach, literacy scores, and case study outputs.
• Positive data compliance audits and zero incident breaches.
• Tangible contribution to client growth, retention, and new-business wins.

Mindset & Culture Fit

• Operates like a founder-builder, comfortable with autonomy and experimentation.
• Balances strategic vision with practical delivery.
• Naturally collaborative; navigates global–local dynamics with influence and diplomacy.
• Passionate about data innovation, responsible use, and client value creation.

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Overview

• The Creative Operations Manager supports the CCO in delivering on creative excellence across Publicis Groupe Africa.
• This role is to partner with the CCO to run creative initiatives and projects externally and within the Groupe, year round. It includes the managing of awards submissions and process, tracking key deadlines and budgets, coordinating judging opportunities, and drive engagement with major local and international awards platforms as well as the day to day scheduling and running of the CCO’s schedule. The ideal candidate is a team player who is organised, proactive, and passionate about supporting great work.

Responsibilities

• Coordinate the existing award entry processes across the Groupe, managing timelines, submissions, awards attendance and internal communication.
• Track awards calendars and budgets, ensuring consistent and accurate reporting and spend management.
• Maintain relationships with awards organisers and key external stakeholders both locally and globally.
• Support internal communication efforts around awards, recognition, and jury participation.
• Help drive participation in creative initiatives and sessions that foster a culture of creative excellence.
• Assist with planning and execution of key events and special projects that further the creative ambitions of the Groupe.
• Provide general administrative and scheduling support to Chief Creative Officer.

Qualifications

• Tertiary qualification in marketing or project management
• 2 - 4 years’ experience, with some level of creative or advertising environmentexperience is crucial.
• Experience working with creative professionals
• Proficiency in Microsoft Office, Google Suite, and project tracking tools. 

Key Competencies:

• Exceptional organisational and time management skills
• Excellent written and verbal communication
• Attention to detail and accuracy
• Strong interpersonal and stakeholder management abilities
• Budgeting and financial administration experience
• Self-motivated and capable of working under pressure and to tight deadlines at times.
• Passion for creative work and recognition within the advertising industry

About You

• You’re passionate about creativity and excellence in the advertising and marketing world.
• You’re a natural organiser who enjoys working behind the scenes to make big things happen.
• You’re proactive, detail-focused, and comfortable working with multiple deadlines.
• You communicate clearly and work well with diverse teams.
• You’re a team player.
   

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Overview

• We are seeking a highly skilled DevSecOps Engineer to join our team in South Africa.
• The ideal candidate will be responsible for integrating security best practices into the software development lifecycle (SDLC) across multi-cloud environments (Azure, GCP, AWS). They will work closely with development, operations, and security teams to ensure the secure, efficient, and continuous delivery of applications.
• This role requires strong expertise in Infrastructure as Code (IaC), automation, orchestration tools, and golden image management.
• The successful candidate will enhance security-by-design principles within CI/CD pipelines, implement OWASP Top 10 security measures, and enforce cloud-native security best practices within fintech regulatory frameworks in South Africa.

Responsibilities

Cloud Security & Compliance

• Secure multi-cloud environments (Azure, AWS, GCP) by implementing security automation and monitoring tools.
• Ensure compliance with financial security regulations (POPIA, PCI-DSS, ISO 27001, SOC 2).
• Conduct cloud security risk assessments and enforce security guardrails to prevent misconfigurations.
• Implement Zero Trust Security principles for IAM, RBAC, and secure access controls.

CI/CD Security & Automation

• Design and integrate secure CI/CD pipelines, incorporating automated security testing (SAST, DAST, IAST).
• Implement secrets management, artifact integrity validation, and secure containerization strategies.
• Automate security scans for vulnerabilities, dependencies, and misconfigurations in Terraform, CloudFormation, and Kubernetes manifests.

 Infrastructure as Code (IaC) & Orchestration

• Implement and manage IaC frameworks using Terraform, Ansible, Puppet, and CloudFormation.
• Automate provisioning of Kubernetes clusters (EKS, AKS, GKE) and containerized workloads.
• Manage Docker, ECS, and Kubernetes (EKS, GKE, AKS) security, ensuring adherence to best practices.
• Enforce immutable infrastructure principles through golden image management and automated patching strategies.

Golden Image Management & Compliance

• Develop, maintain, and enforce golden images for VMs, containers, and cloud workloads.
• Automate image hardening using tools like Packer, CIS Benchmarks, and OSSEC.
• Ensure compliance of golden images with security baselines and regulatory standards.

Threat Detection & Response

• Implement SIEM/SOAR solutions for cloud-native security monitoring and automated response.
• Identify, assess, and remediate vulnerabilities using OWASP Top 10 and SANS 25 methodologies.
• Secure APIs using OAuth, JWT, OpenID Connect, and enforce WAF security rules.

Collaboration & Training

• Work closely with DevOps, Security, and Engineering teams to embed security within the SDLC.
• Conduct secure coding and DevSecOps best practices training for developers and engineers.
• Advocate for "Shift Left Security" by integrating security from the earliest stages of development.

Daily Duties

• Automate security hardening for cloud, infrastructure, and applications.
• Monitor and maintain secure multi-cloud environments (Azure, AWS, GCP).
• Enhance and secure CI/CD pipelines by integrating automated security testing tools.
• Perform vulnerability scanning, penetration testing, and security incident analysis.
• Develop and maintain golden images for infrastructure and applications.
• Optimize Kubernetes security using RBAC, Pod Security Policies (PSP), Network Policies.
• Automate patch management and enforce container image scanning in Docker, EKS, and ECS.
• Stay updated with emerging threats, security trends, and DevSecOps innovations.

Qualifications

Must-Have:

• 5-6+ years of experience in DevSecOps, Cloud Security, or DevOps with a security focus.
• Expertise in Azure, AWS, and GCP security services (e.g., AWS Security Hub, Azure Security Center, GCP Security Command Center).
• Strong knowledge of CI/CD tools (Jenkins, GitLab CI/CD, GitHub Actions, Azure DevOps).
• Proficiency in Infrastructure as Code (IaC) (Terraform, CloudFormation, Puppet, Ansible).
• Hands-on experience with containerization and orchestration (Docker, Kubernetes, EKS, ECS, GKE, AKS).
• Strong understanding of OWASP Top 10, SAST, DAST, IAST, API security best practices.
• Experience implementing secrets management (Vault, AWS Secrets Manager, Azure Key Vault).
• Proficiency in SIEM/SOAR platforms for security monitoring and incident response.
• Knowledge of Zero Trust security models, IAM, RBAC, and secure networking.

Nice-to-Have:

• Certifications such as AWS Security Specialty, Azure Security Engineer, Google Professional Cloud Security Engineer, CISSP, CISM, CEH.
• Experience in fintech security regulations (PCI-DSS, SOC 2, ISO 27001, POPIA).
• Familiarity with DevSecOps frameworks (NIST 800-53, CSA Cloud Controls Matrix, MITRE ATT&CK).
• Knowledge of blockchain security or smart contract security is a plus.
   

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Overview

• We are seeking an experienced and conceptual Senior Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.
• As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

Responsibilities

• Content Creation: Develop compelling and effective copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.
• Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
• Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
• Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
• Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
• Mentorship: Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team.
• Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
• Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

• Minimum 7 years of professional copywriting experience, within a creative agency.
• Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.
• Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
• Automotive experience is advantageous but not a requirement.
• Awards or recognition in advertising and creative circles are highly desirable.
• Tertiary qualification in branding, advertising or copywriting is advantageous but not a requirement.

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Overview

• We are seeking an experienced and conceptual MID Copywriter to develop award-winning, impactful creative content for one of South Africa’s most recognised automotive brands—Toyota. With a primary focus on above-the-line (ATL) channels, you will craft campaigns spanning TV, print, radio, social media, as well as digital platforms. This role requires strong conceptual abilities, strategic thinking, and writing skills.
• As the creative force behind integrated campaigns in South Africa, Namibia, and Botswana, you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work.

Responsibilities

• Content Creation: Develop compelling and effective copy for TTL campaigns, including TV, print, radio scripts, digital ads, and social media content.
• Concept Development: Collaborate with an Art Director and Creative Director to create innovative, conceptual ideas that resonate with the target audience and meet client objectives.
• Award-Winning Creative: Drive creativity to develop brand-building, award-winning campaigns. Winning awards or demonstrating prior recognition in creative circles is a significant advantage.
• Cross-Platform Adaptability: Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style.
• Collaboration: Work closely with the Art Director and Creative Director, while also partnering with strategy and marketing teams to align content with campaign objectives.
• Market Relevance: Develop creative work tailored to local markets in South Africa, Namibia, and Botswana.
• Campaign Execution: Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life.

Qualifications

• Minimum 3 years of professional copywriting experience, within a creative agency.
• Strong conceptual thinker with a proven portfolio showcasing creativity, craft, and strategic, and integrated campaign work.
• Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy.
• Bachelor’s degree (or equivalent) in Copywriting, English, Marketing, or branding.Completion of an advertising or branding qualification preferred.

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Overview

• The Media Business Unit Director is responsible for leading all media aspects on the Toyota account. The Toyota account includes the following business units:  TSAM, TFS, Genuine, Hino and Toyota Insurance.  The role requires overseeing the delivery of integrated media strategy, planning, investment, and performance. The role demands a balance between strategic vision, operational excellence, and financial management to ensure consistent delivery of world-class media solutions that drive measurable business outcomes for clients.
• The Director serves as the senior client partner, providing thought leadership, media innovation, and strategic direction, while ensuring internal teams are aligned, motivated, and performing at the highest level.

Responsibilitie

Leadership & Strategic Direction

• Lead the business unit across all media disciplines (ATL, Digital, OOH, Social, Programmatic, Search, and Data Analytics).
• Define and deliver the strategic vision and long-term growth plan for the unit and its clients.
• Serve as senior advisor to client CMOs, Brand Directors, and Marketing Leadership, guiding data-driven decision-making.
• Drive integration between media, creative, data, and technology partners to deliver holistic communication solutions.
• Champion media effectiveness and innovation through audience-first and performance-driven planning.

Client Partnership & Business Growth

• Build and maintain strong C-suite relationships with key clients.
• Lead annual and quarterly business reviews across all divisions.
• Identify and drive incremental growth opportunities across existing clients and new business pitches.
• Oversee client satisfaction, ensuring delivery excellence and consistent value creation.
• Ensure the agency is seen as a trusted strategic partner rather than a service vendor.

 Operational & Financial Management

• Own P&L responsibility for the business unit — ensuring profitability, revenue growth, and cost efficiency.
• Oversee budgeting, forecasting, and commercial negotiations with clients and media partners.
• Manage fee structures, commission agreements, and operational costs in alignment with agency targets.
• Ensure accurate and timely billing, reconciliation, and compliance with procurement and finance policies.
• Champion operational discipline across PO/CE management, vendor alignment, and financial reporting processes.

Media Excellence & Innovation

• Oversee end-to-end media strategy, planning, buying, and performance analysis.
• Ensure adherence to global and regional media frameworks (e.g., MROI, PGOS, PlanIQ, Adverity).
• Drive adoption of data, automation, and measurement tools to enhance performance tracking and insights.
• Partner with media owners and tech platforms (Google, Meta, TikTok, eMedia, etc.) for joint innovation opportunities.
• Advocate for media accountability through effectiveness measurement, brand lift studies, and attention metrics.

Team Leadership & People Development

• Lead, mentor, and inspire a multidisciplinary team of planners, buyers, strategists, and analysts.
• Foster a culture of collaboration, inclusion, accountability, and continuous learning.
• Oversee talent recruitment, retention, and career development planning.
• Align individual and team goals to business objectives, ensuring clear roles and succession plans.
• Encourage cross-functional collaboration with creative, data, and production teams.

Investment (Apex & PMX)

• Work closely with the Publicis Media Investment Manager on Apex & PMX
• Monthly forecasting requirements
• Monthly attendance at Trading meetings

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 10+ years of experience in media planning, buying, or communications strategy.
• Proven track record in managing large client portfolios and complex teams.
• Strong financial management and commercial negotiation skills.
• Experience working with major advertisers (FMCG, Telco, Finance, or Retail sectors).
• Advanced knowledge of tools such as Nielsen, AdDynamix, DV360, Meta Ads Manager, Google Marketing Platform, IAS, PlanIQ, and Adverity.

Key Competencies

• Strategic thinking and business acumen.
• Deep understanding of media landscape (traditional, digital, and emerging platforms).
• Strong client relationship and stakeholder management skills.
• Financial literacy with P&L management experience.
• Excellent communication and presentation skills.
• Ability to lead through change, ambiguity, and high-pressure environments.
• Data-driven mindset with an appreciation for creativity and innovation.

Performance Indicators

• Client satisfaction and retention.
• Revenue growth and profitability margins.
• Quality and innovation in media strategies and plans.
• Operational accuracy and compliance.
• Employee engagement and talent development metrics.
   

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Overview

• We are looking for a seasoned full stack developer who’s strong at Terraform, Contentful, REACT, Gatsby, NEXTjs, Strapi, Azure, AWS and GCP.
• Contentful is a leading content platform that powers digital experiences for thousands of global brands. 
• Contentful unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs.
• Gatsby, NEXT.js, Nuxt.js frontend React frameworks power the front end clients consuming Contentful API data and some of our Strapi API data.
• We also use the Piral framework for next generation portal applications. It allows us to build web apps that follow the microfrontends architecture.

Responsibilities

• Develop front end website architecture 
• Design user interactions on web pages 
• Develop back end website applications 
• Create servers and databases for functionality 
• Ensure cross-platform optimization for mobile phones 
• Ensure responsiveness of applications 
• Work alongside graphic designers for web design features 
• Responsible for and manage a project from conception to completion (i.e. the final product) 
• Design and developing APIs 
• Meet both technical and consumer needs 
• Keep abreast of developments in web applications and programming languages 

Qualifications

• A Degree in Computer Science 
• At least 5 years’ experience working as a Fullstack Engineer or in a similar role 
• Proficient with fundamental front-end languages such as HTML, CSS and JavaScript 
• Proficient with server-side languages such as Python, Ruby, Java, PHP and .Net 
• Proficient in Wordpess CMS development 
• Proficient with database technology such as MSSQL Server, MySQL, Oracle and MongoDB 
• Familiar with JavaScript frameworks such as Angular JS, React and Amber 
• Knowledge of and experience with Laravel Framework 
• Knowledge of and experience with GIT and popular code repository management tools 
• Knowledge of and experience with online payment integration 
• Experience with Linux Cron Jobs, FTP, SFTP , File import and export 
• Knowledge of and experience with visualization tools like Docker 
• Excellent communication skills 
• Good problem-solving skills 
• Strong organizational and project management skills 

Personality Attributes 

• Team player with the ability to work independently 
• Able to remain calm in a highly pressurized environment 
• Problem solver 
• Deadline driven 
• Resilient 
• Meticulous with attention to detail 
• Proactive 

​Other: 

• Flexible to work beyond normal office hours (overtime if and when required) 
• Comfortable to work on-site (at the office if and when required)

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Overview

KEY RESPONSIBILITIES

• As a Mid-level creative you will work with our passionate, multi-talented studio delivering on exceptional, integrated concepts and designs to exceed client briefs and expectations.
• A Mid-level Digital Designer can expect to be craft-led and platform neutral conceptual thinkers, in particular having an understanding of all major social platforms as well as being comfortable executing work on these platforms as well as any digital format. Should a desire to transform companies by creating beautiful, intuitive, and human-centred products and experiences.
• The successful candidate will be tuned into all aspects of South African popular culture and the platforms and media it plays in, as well as have a strong point of view on what it takes to win in this space.

Responsibilities

Responsibilities (include but are not limited to):

• Be up to date with digital platforms
• Manage your creative process on projects
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.)
• Be a champion for digital innovation on every project you touch
• Participate in pitches for new business
• Define or apply the aesthetic of overall campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into clients or other members of the team
• Mockup creative ideas
• Design across multiple channels
• Consistently produce creative elements against a deliverables list
• Participate in brainstorms & conceptualization
• Lead the craft & design of your idea
• Compile presentations for clients and learn to present
• Attend client briefings & if required, present to clients

Qualifications

• A relevant tertiary qualification in Digital (i.e. Art Direction / Graphic Design)
• Minimum 3 years working experience as a Digital Designer in an Advertising Agency
• Proficient in MS Office (i.e. Word / Excel / PowerPoint etc.)
• Experience in both Digital and Print (advantageous)
• Experience in After Effects, InDesign, PPT, motion graphics, video editing and animation
• Experience in email design, e-newsletters and web pages
• Strong communication skills
• Strong organizational skills
• Strong presentation skills
• An eye catching porti that demonstrates a strong range of digital design across multiple platforms

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Role Overview

• The Head of Performance will lead the central Performance Hub for Publicis Media Africa — a data-driven capability center designed to power client performance, conversion growth, and automation excellence across the region.
• This role sits at the heart of Publicis Media’s transformation, unifying people, platforms, and partners to deliver measurable outcomes for clients. The incumbent will drive regional scalability, cross-market consistency, and AI-led optimization, working through a hub-and-spoke model that supports agencies and local markets in achieving KPI excellence.
• The successful candidate will combine strategic leadership, deep technical expertise, and strong commercial acumen — building a performance culture that integrates insight, automation, and creativity to push campaign performance beyond benchmarks.

Responsibilities

Key Responsibilities

Strategic Leadership & Regional Vision

• Lead and scale the Publicis Africa Performance Hub, serving as the central engine for campaign optimization, data analytics, and automation.
• Define and execute the Performance Strategy for Africa, aligning with Groupe’s global product roadmap (Epsilon, APEX, PMX Precision, Performics).
• Build a hub-and-spoke operating model — providing central strategy, tools, and best practices while enabling local market autonomy and speed.
• Serve as the strategic advisor to agency leads and client CMOs, driving KPI accountability and insight-led decision-making.
• Ensure performance delivery aligns with Publicis’ broader transformation framework, integrating profitability and operational efficiency.

Capability Building & Hub Operations

• Build, mentor, and lead a centralized team of performance specialists across Search, Social, Programmatic, and Conversion Optimization.
• Partner with offshore delivery hubs (India, Poland, MEA) to scale setup, trafficking, and optimization support for efficiency.
• Design workflows, governance models, and performance dashboards that enable real-time monitoring and optimization across clients.
• Drive continuous upskilling of local market teams through Performance Academies, certifications, and shared learning initiatives.
• Foster collaboration across media, data, and adops teams to ensure cohesive campaign delivery and optimization.

Partner Ecosystem & Collaboration

• Build and maintain strategic partnerships with platform partners (Google, Meta, TikTok, Xandr, Amazon Ads, The Trade Desk), tech enablers, and data providers to drive innovation and preferential access.
• Collaborate closely with PMX (Publicis Media Exchange) to ensure buying efficiency and deal optimization.
• Partner with Performics global network to align on frameworks, automation tools, and case study creation.
• Engage with regional and local technology partners, including ad verification vendors, analytics platforms, and data clean room providers.
• Develop joint business plans and co-investment agreements with key partners to accelerate automation and AI adoption in Africa.

Performance Strategy, Optimization & Delivery

• Create best-in-class optimization models for client campaigns — using AI, predictive algorithms, and automation to improve conversion rates and ROI.
• Implement performance frameworks that drive business KPIs across diverse sectors (FMCG, Finance, Telco, Automotive, eCommerce).
• Ensure seamless alignment between central hub performance strategy and local execution teams.
• Partner with data teams to enable cross-channel measurement and attribution, connecting upper-funnel exposure with conversion and sales.
• Drive conversion rate optimization (CRO) initiatives across all major clients, turning data insights into tangible growth.
• Lead strategic performance reviews and present results directly to client CMOs and marketing heads.

Data, Insights & Reporting

• Develop integrated performance dashboards in Power BI / Looker Studio for real-time visibility into campaign KPIs.
• Build standardized templates for reporting and insights to ensure data consistency and narrative quality across markets.
• Showcase data-led case studies that demonstrate the impact of Publicis’ performance media excellence.
• Collaborate with analytics and strategy teams to turn data into client-facing stories that drive renewal, upsell, and retention.

Commercial Leadership & Accountability

• Define and manage P&L for the Performance Hub, ensuring profitable delivery models and resource utilization.
• Create billing frameworks that connect performance value to commercial outcomes (efficiency, sales, CPA, LTV).
• Support MDs and BUDs in pitching and packaging performance-led offerings under APEX .
• Build strong internal collaboration with finance, HR, and operations to ensure scalable and compliant delivery.

Qualifications

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or Data Analytics; postgraduate preferred.
• 10+ years’ experience in performance marketing, media, or digital transformation, with regional exposure.
• Deep understanding of Africa’s digital ecosystem, including platform penetration, data limitations, and infrastructure challenges.
• Proven success in building centralized or regional delivery hubs with measurable efficiency and impact.
• Expertise in Search, Social, Programmatic, and Commerce media, with fluency in optimization and attribution tools.
• Demonstrated ability to lead multi-market performance operations with cross-functional teams (onshore/offshore).
• Strong partner management experience with global platforms and local publishers.
• Commercially sharp, data-literate, and client-facing — able to move seamlessly between technical detail and strategic conversation.

Additional information

Success Metrics

• Launch and operationalization of the Publicis Africa Performance Hub across all major markets.
• Measurable uplift in client campaign performance (conversion rates, ROAS, CPA efficiency).
• Growth in performance-related billing and profitability for the Groupe.
• Increased automation adoption and reduction in manual workflows.
• Strong partner alignment and co-investment programs established.
• Number of certified performance specialists trained under the hub model.
• Client and internal recognition for innovation, excellence, and speed-to-impact.

Cultural Fit

• Strategically visionary, operationally disciplined, and execution-driven.
• Deep understanding of Africa’s media and data realities.
• Collaborative — unites central, local, and offshore teams toward a common performance goal.
• Commercially and client-oriented — able to balance scale, innovation, and accountability.
• Embodies the Publicis Power of One mindset — connecting platforms, partners, and people to deliver outcomes.