Fresh Jobs at Wilderness

PRIMARY PURPOSE

• This role is ideal for an early-career digital marketer who wants to build a strong foundation in SEO, content optimisation, and customer-journey thinking within a premium global brand.
• The SEO & Digital Content administrator supports the SEO and digital teams by publishing, optimising, and maintaining website content across the Wilderness digital ecosystem. The role goes beyond basic CMS administration: the successful candidate will actively contribute to keyword research, on-page optimisation, content structure, and performance improvement, while learning how SEO supports brand storytelling, discoverability, and conversion.
• Working closely with the Group Head of SEO, Website Manager, and wider marketing teams, this role plays a key part in ensuring that content is accurate, well-structured, search-optimised, and aligned to Wilderness’ brand standards. It suits someone who is curious, methodical, detail-oriented, and motivated to develop specialist SEO skills over time.
• Experience or interest in conservation, tourism, or travel marketing is advantageous, as content must always be fact-checked, on brand, and contextually accurate.

Detailed Responsibilities

Website content management

• Upload and manage content across the Wilderness website CMS, including press releases, blog articles, product pages, biographies, and newsletters.
• Ensure content is structured correctly, formatted consistently, and reviewed for accuracy, clarity, and brand alignment prior to publishing.
• Audit existing website content on an ongoing basis, updating copy, imagery, links, and metadata to maintain accuracy and performance.
• Support website maintenance activities, including product updates, basic troubleshooting, layout checks, and optimisation of page performance.
• Collaborate with Product and Creative teams to ensure product information is accurate and aligned across all platforms (website, Wetu, itrvl, etc.). 

Digital creative support

• Source and select imagery from the Wilderness image system that best supports content objectives and reflects brand standards.
• Resize, crop, and prepare imagery according to website and digital specifications.
• Review layout, visual hierarchy, and page flow to ensure a seamless and intuitive user experience across devices.
• Support newsletter content by sourcing appropriate imagery for media, trade, and consumer communications.

Collaboration and workflow

• Work closely with writers, designers, product teams, and internal stakeholders to guide content requirements for SEO, structure, and layout.
• Liaise with camps and internal teams to fact-check content and ensure local accuracy.
• Communicate clearly on content status, timelines, and publication schedules, managing expectations across teams.
• Prioritise tasks based on business objectives, campaign timelines, and SEO priorities.
• Use collaboration and tracking tools (Slack, ClickUp, SharePoint, Teams) to manage workloads and communication effectively.
• Support the Social Media Manager during periods of leave by scheduling posts and maintaining basic engagement where required

CANDIDATE PROFILE

Qualification:

• Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.

Experience:                    

• Experience with website CMS platforms and digital content publishing.
• Foundational understanding of SEO principles and their role in content performance.
• Exposure to analytics, SEO tools, or digital reporting is beneficial but not essential.
• Experience in travel, hospitality, or luxury brands is advantageous but not required.

Skills:           

• Strong attention to detail with a structured, methodical approach to work.
• Clear written and verbal communication skills, with the ability to collaborate across multiple teams.
• Curiosity and willingness to learn SEO tools, techniques, and digital marketing best practices.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Good visual judgement and appreciation for brand consistency across copy and imagery.

Deadline:20th February,2026

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PRIMARY PURPOSE

• Work within the Marketing and Communication department to build, grow and manage the public reputation of Wilderness, specifically managing, driving and overseeing the Public Relations for Europe (with the main focus on DACH) and Asia Pacific (APAC). This includes the management of Wilderness’ PR agencies in Germany and Hong Kong (currently MMGY Lieb and Eunice Wang respectively) and directly managing media relations for Australia/New Zealand. Set, oversee and drive the annual PR strategies for these markets in line with the overall business goals and marketing objectives to grow brand awareness and ultimately drive sales and demand; focusing on key profit-making camps, new product launches and Impact as brand differentiators. Oversee the German and Asian PR agencies and Aus/NZ media opportunities to secure quality coverage in targeted A-list publications across all print and digital media. Target new opportunities and source and grow new relationships to drive brand awareness and grow demand. Pursue coverage outside of the safari category as well as thought-leadership opportunities to create authority and continuously build our reputation as a pioneering brand. Support the broader Marketing team to maximise PR opportunities, targeting special interest media outlets, including family, luxury travel, lifestyle, design and wellness. Identification and promotion of story angles and compiling media pitches, ongoing media relations, overseeing the bookings of press trips with the Media Reservations team, and hosting them when required. Create newsworthy, innovative and compelling content to help build and grow Wilderness’ reputation as a world-leading conservation and hospitality company, including, but not limited to, press releases, opinion pieces, blogs, and other PR collateral requirements as needed.  

Detailed Responsibilities

• Set Wilderness’ annual PR Strategy for Europe and APAC, aligning it with overall business, marketing and PR goals.
• Manage the German and Asian PR agencies to ensure the execution of the strategy ‘on-time and in-full’, including daily communication, monthly status calls and formal six-month reviews.
• Ongoing media relations, meetings, events, press release distribution and pitches.
• Oversee media bookings with the Media Reservations Team to ensure they are strategically and professionally planned to drive the company’s PR and media relations, growing A-list media targets and high-end media coverage in these markets.
• Distribution of coverage received and compiling monthly progress reports.
• Leverage sponsorship /competition opportunities.
• PR & Media Content – Create and write compelling and breakthrough press releases and other content to support all of our relevant products and services, continuing to build coverage and Wilderness’ brand reputation to drive growth.
• Edit and fact check externally-produced copy for media.
• Ensure our media content is continually evolved for relevance in a digital world, driving traffic and leads to our website.
• Identify newsworthy angles and story ideas, writing compelling, interesting and industry-leading content for various niche journalists and markets.
• Conduct interviews with business stakeholders to gain insights for content angles.
• Awards – research new award opportunities for your markets and work with the PR team to ensure that the business, its people and individual products are internationally recognised as pioneering the way in conservation and hospitality.
• Awards – Strategise annual award submissions for your relevant markets (peer, trade, consumer and sustainability awards) in consultation with the Head of PR and aligning with the overall plan. Assist with applications where applicable.
• Contribute to the broader marketing team through day-to-day liaison aligned to the business values, and marketing strategy.
• Work closely with the Wilderness Sales Managers and external Sales Representatives in your markets to ensure that the PR and Sales strategies are aligned.
• Ensure that our brand values are consistently and accurately portrayed throughout the business, driving brand consistency across all company communications.
• Contribute to regular workshops on Wilderness marketing, brand and impact strategies, and assist with any reasonable task related to the function of the Marketing, Communication and PR teams.

CANDIDATE PROFILE

Qualification:

• Bachelor’s Degree in English, Journalism, Marketing or PR Communications

Experience:                    

• 10+ years of experience in corporate communications or PR, 3 of which within the travel and/or conservation tourism sector. Wide knowledge of the safari industry and luxury tourism a plus.
• Exposure to a range of different marketing channels, both offline and online

Skills:           

• Excellent analytical and communication skills, both written and oral.
• Excellent understanding of PR and media relations and the ability to source, build, nurture and grow new contacts from your identified markets.
• Ability to think and write strategically and conceptually to develop innovative story angles, with a particular emphasis on crafting compelling press releases.
• Confidence, energy and dynamism with the ability to work with an array of internal and external stakeholders.
• Experience in creating briefs and working with other marketing departments to create collateral required for high-end media and other external comms requirements.
• Strong attention to detail and creative understanding of what makes a good story while adhering to brand guidelines and key messages.
• Strong interpersonal skills.
• Ability to work under pressure and meet deadlines.
• Strong eye for detail and passionate about ensuring only the best work leaves the door.
• A passion for current trends coupled with a deep understanding of PR and corporate communications.

Deadline:20th February,2026

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PRIMARY PURPOSE

• Wilderness is looking for a talented Mid Weight Art Director to join our ever-growing creative team. You’re a highly motivated creative thinker committed to developing inspiring work and who has a genuine interest in bringing our brand stories to life. You’ll need the ability to mix commercial driven thinking with craft and creative flair. We want a new team player to join our business on the back of an exciting brand refresh launched in November 2022.
• In this role you will be tasked with creating engaging sales focused concepts and design through inspiring creative campaigns with a keen eye on storytelling. You have a desire to explore new ways to engage with our audiences and have a deep passion for combining creativity with interest and insights. You thrive on collaboration and will work across our four marketing departments: Creative; Consumer & Digital; Trade & Partnerships, and PR & Comms.
• In addition to conceptualising sales driven campaigns, crafting design for digital content, print media, and marketing for a wide variety of users and user needs, you will be responsible for brainstorming creative concepts; developing original campaign and design solutions, helping define how we creatively talk about our offering and initiatives in the world of travel and luxury.
• We’re looking for a fresh creative thinker who is excited about both offline and online experiences, and who understands how to use both traditional and digital platforms to hit campaign and business objectives.

Detailed Responsibilities

• Develop inspiring and engaging campaigns and design across various print briefs.
• Support your team and stakeholders through collaboration.
• Campaign thinking and storytelling through design and marketing campaigns.
• Design & Art Direct across various marketing channels to ensure adherence to brand standards and design guidelines.
• Drive brand consistency across all company communications.
• Collaborate with senior internal stakeholders where required.

CANDIDATE PROFILE
Qualification:

• Degree level qualification from an Advertising Art/Design college/varsity

Experience:                    

• 3 - 5 years’ experience in advertising and design.
• Good knowledge of the print and production process.
• A passion for digital experience design and digital channels.
• Exposure to a range of different marketing channels, both offline and online

Skills:           

• Strong interpersonal, presentation and communication skills necessary to present your solutions and to build trust and respect with the team.
• Maturity and confidence to work with an array of stakeholders
• Excellent eye for detail and ambition for always focusing on quality of your work.
• Proven ability to demonstrate brand voice and adherence to guidelines.
• Conceptual and innovative thinking.
• Ability to work under pressure and meet deadlines
• Ability to nurture and grow the team's skill set and inspire talent to join and grow with the company.
• A passion for current (digital, social media and print) trends coupled with a deep understanding of the full guest/consumer experience.
• Open to feedback with confidence required to know how and when to defend design choices.
• Demonstrate ability to work independently when necessary and meet deadlines.
• Organised, methodical, systems-based, and good time management skills