Digital Content Administrator at Wilderness

PRIMARY PURPOSE

• This role is ideal for an early-career digital marketer who wants to build a strong foundation in SEO, content optimisation, and customer-journey thinking within a premium global brand.
• The SEO & Digital Content administrator supports the SEO and digital teams by publishing, optimising, and maintaining website content across the Wilderness digital ecosystem. The role goes beyond basic CMS administration: the successful candidate will actively contribute to keyword research, on-page optimisation, content structure, and performance improvement, while learning how SEO supports brand storytelling, discoverability, and conversion.
• Working closely with the Group Head of SEO, Website Manager, and wider marketing teams, this role plays a key part in ensuring that content is accurate, well-structured, search-optimised, and aligned to Wilderness’ brand standards. It suits someone who is curious, methodical, detail-oriented, and motivated to develop specialist SEO skills over time.
• Experience or interest in conservation, tourism, or travel marketing is advantageous, as content must always be fact-checked, on brand, and contextually accurate.

Detailed Responsibilities

Website content management

• Upload and manage content across the Wilderness website CMS, including press releases, blog articles, product pages, biographies, and newsletters.
• Ensure content is structured correctly, formatted consistently, and reviewed for accuracy, clarity, and brand alignment prior to publishing.
• Audit existing website content on an ongoing basis, updating copy, imagery, links, and metadata to maintain accuracy and performance.
• Support website maintenance activities, including product updates, basic troubleshooting, layout checks, and optimisation of page performance.
• Collaborate with Product and Creative teams to ensure product information is accurate and aligned across all platforms (website, Wetu, itrvl, etc.). 

Digital creative support

• Source and select imagery from the Wilderness image system that best supports content objectives and reflects brand standards.
• Resize, crop, and prepare imagery according to website and digital specifications.
• Review layout, visual hierarchy, and page flow to ensure a seamless and intuitive user experience across devices.
• Support newsletter content by sourcing appropriate imagery for media, trade, and consumer communications.

Collaboration and workflow

• Work closely with writers, designers, product teams, and internal stakeholders to guide content requirements for SEO, structure, and layout.
• Liaise with camps and internal teams to fact-check content and ensure local accuracy.
• Communicate clearly on content status, timelines, and publication schedules, managing expectations across teams.
• Prioritise tasks based on business objectives, campaign timelines, and SEO priorities.
• Use collaboration and tracking tools (Slack, ClickUp, SharePoint, Teams) to manage workloads and communication effectively.
• Support the Social Media Manager during periods of leave by scheduling posts and maintaining basic engagement where required

CANDIDATE PROFILE

Qualification:

• Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.

Experience:                    

• Experience with website CMS platforms and digital content publishing.
• Foundational understanding of SEO principles and their role in content performance.
• Exposure to analytics, SEO tools, or digital reporting is beneficial but not essential.
• Experience in travel, hospitality, or luxury brands is advantageous but not required.

Skills:           

• Strong attention to detail with a structured, methodical approach to work.
• Clear written and verbal communication skills, with the ability to collaborate across multiple teams.
• Curiosity and willingness to learn SEO tools, techniques, and digital marketing best practices.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Good visual judgement and appreciation for brand consistency across copy and imagery.

Deadline:20th February,2026