Creative: Design and Campaign at Wilderness

PRIMARY PURPOSE

• Wilderness is looking for a talented Mid Weight Art Director to join our ever-growing creative team. You’re a highly motivated creative thinker committed to developing inspiring work and who has a genuine interest in bringing our brand stories to life. You’ll need the ability to mix commercial driven thinking with craft and creative flair. We want a new team player to join our business on the back of an exciting brand refresh launched in November 2022.
• In this role you will be tasked with creating engaging sales focused concepts and design through inspiring creative campaigns with a keen eye on storytelling. You have a desire to explore new ways to engage with our audiences and have a deep passion for combining creativity with interest and insights. You thrive on collaboration and will work across our four marketing departments: Creative; Consumer & Digital; Trade & Partnerships, and PR & Comms.
• In addition to conceptualising sales driven campaigns, crafting design for digital content, print media, and marketing for a wide variety of users and user needs, you will be responsible for brainstorming creative concepts; developing original campaign and design solutions, helping define how we creatively talk about our offering and initiatives in the world of travel and luxury.
• We’re looking for a fresh creative thinker who is excited about both offline and online experiences, and who understands how to use both traditional and digital platforms to hit campaign and business objectives.

Detailed Responsibilities

• Develop inspiring and engaging campaigns and design across various print briefs.
• Support your team and stakeholders through collaboration.
• Campaign thinking and storytelling through design and marketing campaigns.
• Design & Art Direct across various marketing channels to ensure adherence to brand standards and design guidelines.
• Drive brand consistency across all company communications.
• Collaborate with senior internal stakeholders where required.

CANDIDATE PROFILE
Qualification:

• Degree level qualification from an Advertising Art/Design college/varsity

Experience:                    

• 3 - 5 years’ experience in advertising and design.
• Good knowledge of the print and production process.
• A passion for digital experience design and digital channels.
• Exposure to a range of different marketing channels, both offline and online

Skills:           

• Strong interpersonal, presentation and communication skills necessary to present your solutions and to build trust and respect with the team.
• Maturity and confidence to work with an array of stakeholders
• Excellent eye for detail and ambition for always focusing on quality of your work.
• Proven ability to demonstrate brand voice and adherence to guidelines.
• Conceptual and innovative thinking.
• Ability to work under pressure and meet deadlines
• Ability to nurture and grow the team's skill set and inspire talent to join and grow with the company.
• A passion for current (digital, social media and print) trends coupled with a deep understanding of the full guest/consumer experience.
• Open to feedback with confidence required to know how and when to defend design choices.
• Demonstrate ability to work independently when necessary and meet deadlines.
• Organised, methodical, systems-based, and good time management skills