Job at Valenture Institute

Description

Valenture Institute is looking for a strong CRM manager to help nurture and convert leads into learners. This role is for a tech-savvy individual who is looking to use their experience to drive innovative strategies across onboarding communications, lead nurturing campaigns, newsletters and other forms of data-driven direct marketing.

You’ll work as a fundamental part of the marketing leadership team and would be expected to have complete ownership of your responsibilities. If you’re looking for the freedom to implement your own effective strategies, without the hassle of being micro-managed then this job is for you.

Key responsibilities for this role include:

• Mapping out the CRM funnel and touch points

• Defining the data be captured on each user and lead capture forms

• Owning the direct marketing channels in their entirety

• Working with Digital Marketing Manager to improve conversion rate from lead to learner

• Conceptualization and implementation of direct marketing campaigns

• Database management including the growing, cleaning and segmenting of subscribers

• Work with admissions, design, digital marketing and education teams to build out user personas and implement strategies to drive individualized marketing

• In-depth understanding of POPIA and GDPR

• Defining and reporting on all KPIs

Requirements

• Strong understanding of all CRM equations including the forecasting of new subscribers and defining of optimal database engagement

• In-depth understanding of tracking the CRM funnel and implementing automated strategies to motivate downward movement

• CRM trends and the eagerness to test new channels and strategies

• Concrete knowledge of Email Marketing and best practices

• Knowledge of HTML and API integrations is highly beneficial

• Previous experience with Salesforce and Klaviyo is highly beneficial

Benefits

• Family member discount to Valenture Institute

• Remote working

• Voluntary savings programme

Valenture Institute is an equal opportunity employer. Appointments will be in accordance to our Employment Equity Plan.

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Description

Valenture Institute is looking for a strong Marketing Operations Manager to keep their finger on the pulse across all marketing activities. This role is for an individual with high attention to detail and a strong will to run a well-oiled marketing machine.

You’ll work as a fundamental part of the marketing leadership team and would be expected to have complete ownership of your responsibilities. If you’re looking for the freedom to implement your own effective strategies, without the hassle of being micro-managed then this job is for you.

Key responsibilities for this role include:

• Implement and oversee holistic marketing reports

• Project management of all marketing activities including the creation of campaigns and marketing collateral

• Working with channel managers to support the execution of cross-channel campaigns and tracking

• Implementing a regular cadence of meetings and running the daily stand-up meetings

• Keep up-to-date documentation on all marketing information, including case studies, split test results and past campaign performance

• Drive cross-departmental collaboration

Requirements

• Strong understanding of all marketing equations, including the calculation of full funnel metrics

• Concrete project management experience, including capacity planning

• In-depth understanding of meeting management, including the ability to drive interaction across digital meetings

• Previous experience in Asana is highly beneficial

Benefits

• Family member discount to Valenture Institute

• Remote working

• Voluntary savings programme

Valenture Institute is an equal opportunity employer. Appointments will be in accordance to our Employment Equity Plan.

go to method of application »

Description

Valenture Institute is looking for strong Digital Marketing Manager to help grow demand and leads with the objective of converting them into learners. This role is for a tech-savvy, out-of-the-box thinking individual who is looking to use their experience to drive innovative acquisition strategies.

You’ll work as a fundamental part of the marketing leadership team and would be expected to have complete ownership of your responsibilities. If you’re looking for the freedom to implement your own effective strategies, without the hassle of being micro-managed then this job is for you.

Key responsibilities for this role include:

• The continues development of performance marketing strategies to drive down cost-per-acquisition

• Management of all digital marketing channels

• Working with the data-science team to effectively build first-party audiences to be used across all platforms and channels

• Complete management of paid marketing budget, team/and or agency members

• Implementation, management, and ownership of performance tracking tools (GA360, Data Studio, etc)

• Working with design studio to continuously develop campaigns based on performance objectives

• Continuous split-testing to drive down CPC and improve conversion rates and ultimately CPAs

• Work with admissions, design, CRM and education teams to build out user personas and implement strategies to drive individualized marketing

• Defining and reporting on all KPIs

Requirements

• Strong understanding of all digital marketing equations with the ability to predict performance based on current trends

• In-depth audience building knowledge along with solid ability to map out tracking requirements

• Digital marketing trends and the eagerness to test new channels and audiences (ie, TikTok)

• Concrete knowledge of SEO and organic search strategies

Benefits

• Remote working

• Voluntary savings programme

Valenture Institute is an equal opportunity employer. Appointments will be in accordance to our Employment Equity Plan.