Digital Marketing Manager at Valenture Institute

Description

Valenture Institute is looking for strong Digital Marketing Manager to help grow demand and leads with the objective of converting them into learners. This role is for a tech-savvy, out-of-the-box thinking individual who is looking to use their experience to drive innovative acquisition strategies.

You’ll work as a fundamental part of the marketing leadership team and would be expected to have complete ownership of your responsibilities. If you’re looking for the freedom to implement your own effective strategies, without the hassle of being micro-managed then this job is for you.

Key responsibilities for this role include:

• The continues development of performance marketing strategies to drive down cost-per-acquisition

• Management of all digital marketing channels

• Working with the data-science team to effectively build first-party audiences to be used across all platforms and channels

• Complete management of paid marketing budget, team/and or agency members

• Implementation, management, and ownership of performance tracking tools (GA360, Data Studio, etc)

• Working with design studio to continuously develop campaigns based on performance objectives

• Continuous split-testing to drive down CPC and improve conversion rates and ultimately CPAs

• Work with admissions, design, CRM and education teams to build out user personas and implement strategies to drive individualized marketing

• Defining and reporting on all KPIs

Requirements

• Strong understanding of all digital marketing equations with the ability to predict performance based on current trends

• In-depth audience building knowledge along with solid ability to map out tracking requirements

• Digital marketing trends and the eagerness to test new channels and audiences (ie, TikTok)

• Concrete knowledge of SEO and organic search strategies

Benefits

• Remote working

• Voluntary savings programme

Valenture Institute is an equal opportunity employer. Appointments will be in accordance to our Employment Equity Plan.