CRM manager at Valenture Institute

Description

Valenture Institute is looking for a strong CRM manager to help nurture and convert leads into learners. This role is for a tech-savvy individual who is looking to use their experience to drive innovative strategies across onboarding communications, lead nurturing campaigns, newsletters and other forms of data-driven direct marketing.

You’ll work as a fundamental part of the marketing leadership team and would be expected to have complete ownership of your responsibilities. If you’re looking for the freedom to implement your own effective strategies, without the hassle of being micro-managed then this job is for you.

Key responsibilities for this role include:

• Mapping out the CRM funnel and touch points

• Defining the data be captured on each user and lead capture forms

• Owning the direct marketing channels in their entirety

• Working with Digital Marketing Manager to improve conversion rate from lead to learner

• Conceptualization and implementation of direct marketing campaigns

• Database management including the growing, cleaning and segmenting of subscribers

• Work with admissions, design, digital marketing and education teams to build out user personas and implement strategies to drive individualized marketing

• In-depth understanding of POPIA and GDPR

• Defining and reporting on all KPIs

Requirements

• Strong understanding of all CRM equations including the forecasting of new subscribers and defining of optimal database engagement

• In-depth understanding of tracking the CRM funnel and implementing automated strategies to motivate downward movement

• CRM trends and the eagerness to test new channels and strategies

• Concrete knowledge of Email Marketing and best practices

• Knowledge of HTML and API integrations is highly beneficial

• Previous experience with Salesforce and Klaviyo is highly beneficial

Benefits

• Family member discount to Valenture Institute

• Remote working

• Voluntary savings programme

Valenture Institute is an equal opportunity employer. Appointments will be in accordance to our Employment Equity Plan.