Job Openings at Jellyfish

Description
The Role

• Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.
• With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.
• We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

The Job

• The Paid Search Manager is responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth.
• Explores opportunities and facilitates campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media) with particular emphasis on innovative initiatives.
• Working closely with Account Managers to communicate campaign strategy, progress and results.
• Assisting with the compilation of campaign reports.

Responsibilities

• Mastering Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).
• Formulating campaign strategy, researching keywords & potential marketing channels, analysing competitors, and testing.
• Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
• Project managing all of the activity and processes required to proficiently run campaigns.
• Producing client-facing reports, studies and presentations to Jellyfish brand standards.
• Maintaining an in depth understanding of Jellyfish’s marketplace.
• Provide support on Business Development opportunities pertaining to Paid Search and Paid Media

Deliverables

Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Requirements
Knowledge & Experience Requirements

• An in-depth knowledge of the technologies and processes involved in running PPC campaigns (particularly Google analytics and other web analytics packages).
• 2 years’ experience in digital marketing account management; with previous accountability for annual billings in excess of $1m.
• A good understanding of Google analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint.

Skills requirement

• High degree of computer literacy
• Ability to multi task against competing priorities, in a fast-paced, responsive, working environment
• Is commercially astute, identifies and suggests opportunities to the Company

Directors.

• Possesses strong business writing skills and is able to produce high quality documents.
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Exhibits a high level of attention to detail.
• Possesses strong interpersonal skills, particularly influencing and listening skills.
• Possesses strong customer telephone and face to face skills.
• Is a confident and articulate presenter.
• Proven ability to proficiently chair meetings.
• Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
• Possesses strong software skills that support the delivery of high quality client facing documents.

Key attributes

• A self-motivated individual with high levels of energy.
• Exhibits a high level of attention to detail.
• Highly analytical and data driven.
• Numerate and articulate.
• An outgoing, positive thinker, with consistent levels of evident enthusiasm.
• Flexible, versatile and copes well under pressure.
• Open, honest and direct, is comfortable in giving and receiving constructive feedback.
• Has high personal standards and promotes them in others.
• A valued team member, who upholds Jellyfish’s values and professional integrity at all times.

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Description
About the Role

• The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients’ projects, either directly, or through advising others.
• You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties.
• You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.
• Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.

Responsibilities

• Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
• Drive performance of analytics and optimization capabilities to impact overall business results
• Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
• Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
• Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
• Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks

Requirements
What you’ll need

• Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
• Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
• Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
• Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
• Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
• Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
• Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation/personalisation roadmaps
• Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
• Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
• Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live Jellyfish’s values: be positive, be the solution, be passionate, be accountable, be you

Advantageous:

• Proficiency with Python/R or other scripting languages is highly desirable
• Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
• Experience with (and positive results from) running campaigns on other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
• Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
• Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
• Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys will be a big plus
• Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker