Job Opportunities at Publicis Groupe

Overview

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your
• To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial
• Refine and ensure the smooth running of digital operations across the
• Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.
• Work with the Account Manager, to ensure alignment of the portfolio with the rest of the account.
• Collaborate and plan with the team and Account Manager to deliver best- in class post campaign analyses, case studies and award entries that demonstrate real impact and results.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic

Responsibilities

Strategies

• Produce and present media

Drive implementation of the strategies with planners

• Driving the implementation of the strategy with planners and the digital team.
• Work collaboratively with the team, global teams and creative agency
• Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in Mediatool
• Work with the Research & insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously

Qualifications

• At least 6 years of media strategy experience
   

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Overview

• As a Mid-level CRM Designer, you will be a vital creative force, focused on crafting highly personalized and effective visual experiences that drive customer engagement and conversion within CRM strategies. You'll operate at the intersection of design, data, strategy, and technology, designing engaging and technically sound emails, landing pages, and other digital touchpoints across the customer lifecycle. You are a designer who deeply understands the customer journey, champions data-driven design, and is eager to create measurable digital experiences that foster strong brand relationships.

Sound like you? Read on.

• This role is responsible for executing high-impact visual designs specifically tailored for CRM campaigns. You will ensure designs align with brand objectives, drive engagement across the customer lifecycle, and support integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, developers, and other creative team members to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.

Responsibilities

Day-to-day, your role includes:

CRM Design & Production:

• Designing and building (or preparing for build) responsive, modular email templates, campaign landing pages, and dynamic digital banners optimized for various CRM platforms and email clients.
• Crafting personalized and segmented design solutions that cater to different stages of the customer journey (acquisition, nurture, retention, win-back).
• Ensuring all CRM designs are on-brand, visually appealing, accessible, and technically sound for seamless implementation and optimal performance across various digital channels.
• Preparing final design files for development and deployment, ensuring technical specifications are met.

Creative Collaboration & Strategy Translation:

• Working closely with CRM strategists and data analysts to translate customer journey maps, segmentation strategies, and performance insights into effective visual designs.
• Collaborating with copywriters to integrate compelling messaging seamlessly into design layouts that drive desired actions.
• Actively participating in brainstorming sessions and design critiques, advocating for user-centric and data-informed design solutions within the CRM context.

Quality, Optimization & Best Practices:

• Adhering to email accessibility standards (WCAG), mobile-first design principles, and optimizing designs for various email clients (Outlook, Gmail, Apple Mail) and device types.
• Understanding and applying design best practices for improving key CRM metrics such as email open rates, click-through rates, and conversion rates.
• Staying up-to-date with the latest CRM design trends, email marketing technology, and platform capabilities.

Project Execution:

• Managing multiple design projects concurrently, adhering to deadlines and project requirements within the CRM campaign calendar.
• Proactively communicating project status and potential challenges to your Design Lead/Creative Director and relevant stakeholders.
• Receiving and thoughtfully implementing feedback from internal teams and clients to refine CRM design deliverables.

Qualifications

• Bachelor's degree in Graphic Design, Digital Media, or a related field.
• 3-5 years of professional experience specifically in designing and executing successful CRM campaigns across various stages of the customer lifecycle (acquisition, nurture, retention, win-back).
• Strong portfolio showcasing diverse CRM campaign design (responsive email templates, landing pages, personalized digital ads) applied to digital marketing.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Experience with prototyping tools (e.g., Figma, Sketch, Adobe XD) is a plus.
• Proven familiarity with major CRM marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable) for design implementation, asset management, and understanding their design constraints and capabilities.
• Foundational understanding of HTML/CSS specifically for email development, and best practices for ensuring email client compatibility.
• Solid understanding of design principles, typography, color theory, and layout for digital platforms.
• A keen eye for detail and a strong understanding of how design influences user behavior and campaign performance within a CRM context.
• Excellent communication skills, with the ability to articulate design choices and receive constructive feedback.
• Ability to work independently and as part of a collaborative team in a fast-paced agency environment.

Personality Attributes:

• Team player with the ability to work independently
• Able to remain calm in a highly pressurised environment
• Assertive and resilient
• Proactive, energetic, and approachable
• Problem solver / solution driven and Creative "out of the box" strategic thinker
• Meticulous with attention to detail
• Flexible to work beyond normal office hours (overtime if and when required)
• Comfortable to work from the Publicis Groupe office (on-site)

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Overview

• As a CRM Copy Lead, you will be the strategic and creative force driving our client's customer relationship management messaging. You will lead, mentor, and guide a team of copywriters, ensuring the development and execution of highly personalized, persuasive, and effective copy and content experiences that drive engagement and conversion across the customer lifecycle. Operating at the intersection of messaging, data, strategy, and technology, you will define frameworks for compelling copy across emails, SMS, push notifications, in-app messages, landing pages, and other digital touchpoints. You are a natural leader and a master wordsmith who deeply understands the customer journey, champions data-driven messaging, and is passionate about building measurable digital experiences that foster strong brand relationships and drive action.

Sound like you? Read on.

• This role is responsible for defining, overseeing, and ensuring the execution of high-impact copy and content specifically tailored for CRM campaigns. You will lead the CRM copy team, ensuring all messaging aligns with brand objectives, drives engagement, and supports integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, designers, and other creative and technical teams to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.

Responsibilities

Day-to-day, your role includes:

Team Leadership & Development:

• Lead, mentor, and inspire a team of CRM copywriters, fostering a collaborative and high-performing environment.
• Provide constructive feedback, coaching, and guidance to team members, supporting their professional growth and skill development.
• Oversee daily assignments, manage workload distribution, and ensure efficient workflow and timely delivery of all CRM copy.
• Conduct regular reviews of team output to maintain quality, consistency, and adherence to strategic goals.

CRM Copy Strategy & Framework Development:

• Develop and implement comprehensive CRM copy strategies that align with overarching marketing objectives and customer journey mapping.
• Define and establish clear copy frameworks, guidelines, and best practices for all CRM channels (email, SMS, push, in-app, landing pages) to ensure consistency and effectiveness.
• Guide the team in crafting clear, compelling, and concise copy that resonates with various customer segments and drives desired actions.
• Collaborate directly with CRM strategists and data analysts to translate customer insights, segmentation strategies, and performance data into actionable messaging strategies and detailed briefs for the team.

Brand Voice, Quality & Optimization:

• Act as the primary guardian of brand voice, tone, and style across all CRM communications, ensuring a cohesive brand experience.
• Establish and enforce rigorous quality assurance processes for all CRM copy, ensuring accuracy, grammatical correctness, compliance, and strategic alignment.
• Lead the strategic development, execution, and analysis of A/B tests for copy variations, leveraging data to optimize messaging and improve campaign performance.
• Stay at the forefront of CRM content trends, industry best practices, persuasive writing techniques, and evolving compliance standards, integrating new learnings into team practices.

Cross-Functional Collaboration & Stakeholder Engagement:

• Liaise effectively with design, development, account, and client teams to ensure seamless integration of copy with visuals and technology, creating a cohesive user experience.
• Manage content calendars and project timelines for the copy team, proactively identifying potential risks and implementing mitigation strategies.
• Represent the CRM copy function in client meetings, strategic discussions, and internal presentations, providing expert counsel and thought leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 5-7+ years of progressive professional experience specifically in writing and strategizing copy for successful CRM campaigns across various stages of the customer lifecycle (acquisition, nurture, retention, win-back).
• Minimum 2-3 years of experience in a leadership, senior, or supervisory capacity, including mentoring junior writers and overseeing team output.
• Strong portfolio showcasing diverse CRM copy examples (responsive email campaigns, landing page content, SMS/push notifications, and digital ad copy), demonstrating strategic impact, leadership, and successful campaign outcomes.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and a mastery of grammar, style, and tone, particularly in short-form and direct-response formats.
• Deep understanding of direct response copywriting principles and how to optimize messaging for various digital channels and audience segments.
• Proven ability to develop and implement content strategies and frameworks that guide a team and drive measurable results.
• Familiarity with major CRM marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable) from a content management, personalization, and deployment perspective.
• Strong understanding of A/B testing methodologies and experience using data to inform and optimize copy strategies.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate strategy and provide constructive feedback.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced agency environment.

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Overview

• As an Account Executive at MSL, you are becoming a media relations expert, working to seamlessly manage media relationships and interviews. You own the reporting process and ensure your manager receives accurate, quality reports on time, and that clients receive regular, accurate coverage updates.
• You are starting to build good relationships with your clients, and write quality content beyond media pitches and emails. In addition, you provide guidance to your team’s Intern/AA (if applicable).

Responsibilities

• Media relations: Display an excellent knowledge of the South African media landscape (and an interest in the broader African media landscape), develop solid media relationships, and own the effective running of your team’s entire media relations process.
• Pitching skills: Demonstrate an ability to effectively identify angles, write and pitch relevant stories to targeted media, displaying creativity and an understanding of newsworthiness in the process.
• Media lists: Work with Intern/AA (if applicable) to ensure media lists are regularly updated, inform the broader agency of media changes, compile tailored media lists per client content piece, and keep master client media lists updated.
• MSL Newsdesk: Participate in daily newsdesk/media meetings and write up relevant news and angles in email format to share with clients (with your AD’s/AM’s approval); take notes in Newsroom meeting if asked.
• Computer skills: Strong proficiency in all Microsoft Office packages including Microsoft Word, Excel, PowerPoint, Outlook (or other company-preferred applications), taking Marcel Classes to become an advanced user of these programmes.
• Research: Demonstrate effective research skills, and assimilation and presentation of information.
• Writing: Start to develop media pitch and release writing skills, beyond email communication.
• Project management skills: Build ability to take responsibility for specific projects from start-to-finish (if required).
• Client knowledge: Demonstrate constant efforts to grow your understanding of clients’ business and knowledge of competitors, for effective idea generation.
• Client relations: Demonstrate and build on personalised, friendly rapports with clients, and show a growing ability to manage their expectations.
• Creativity: Confidently contribute own ideas to planning or brainstorm meetings.
• Coverage: With Intern/AA, take ownership of daily coverage tracking for reports and timeous client coverage updates.
• Reporting: Ensure quality, timeous monthly reports are delivered to clients.
• Timesheets: Demonstrate effective time recording and reporting (daily, accurate data logged on Chase, as per Groupe deadlines).
• Respect: Acknowledge and respond to instructions from senior staff as soon as possible (email, instant message or spoken).
• Know the agency and Publicis Groupe Africa (PGA): Demonstrate familiarity with both MSL and PGA's organisational structures and offerings.

People development

• Begin to build supervisory skills by coaching and assisting graduates/interns/AA (if applicable).
• Assist your fellow AEs with skill development and peer-to-peer mentorship.

Qualifications

• Quality: Consistently deliver quality work to professional, MSL standards.
• Detail-orientated: Execute unwavering attention to detail in all aspects, including documents, presentations, emails and all other communiques.
• Proactive upskilling: Display a basic understanding of content for all clients (even beyond your portfolio) and clients’ industries, staying abreast of the broader news environment and spotting opportunities for media conversation building.
• Proactive learning: Regularly make use of the Marcel Classes portal (and other internal training sessions) to upskill yourself, taking initiative and responsibility for your learning journey.
• Profile: Manage and build your own profile within your team and the broader agency.
   

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Overview

• Our client is seeking a dynamic and experienced client service lead to head the client service function and act as the key business partner for the NIVEA client team. This pivotal role requires a strategic leader who can collaborate with both the client and cross-functional teams to deliver connected consumer experiences across the digital ecosystem, guided by the media team’s consumer strategy.
• The successful candidate will ensure business objectives are met within the global operating model and governance framework, while orchestrating integrated campaigns and activities that drive market growth for NIVEA. As the focal point for South Africa, this individual will lead and collaborate with regional and implementation teams to integrate campaign efforts and Always-On activities into a unified NIVEA experience.

Responsibilities

• Leadership & Team Management:
• Inspire and lead the team, ensuring alignment with NIVEA’s business objectives while fostering collaboration to deliver high-quality, integrated consumer experiences.
• Business Partnership:
• Act as a trusted advisor to the client team, understanding business challenges and delivering tailored solutions that drive growth within the OPM governance framework.
• Digital Ecosystem Expertise:
• Utilize deep knowledge of the digital ecosystem to identify channel dependencies and orchestrate campaigns and Always-On activities for a seamless consumer experience.
• Campaign & Workstream Management:
• Consolidate multiple campaigns and workstreams into one cohesive NIVEA experience, ensuring synergy across all touchpoints to achieve business objectives.
• Collaboration & Execution Excellence:
• Work closely with Regional One Unlimited and Implementation teams to drive the PO1 model, ensuring consistent execution across all digital activities. Serve as the primary market liaison, providing insights on local requirements and emerging trends.
• Consumer-Centric Communication Strategy:
• Adapt and execute global/regional strategies locally, refining consumer journey frameworks to ensure engaging, localized interactions across all digital touchpoints.

Qualifications

Experience:

• Minimum 10 years in digital marketing, with expertise in digital ecosystems, campaign management, and consumer experience design. FMCG or agency experience preferred.
• Leadership:
• Proven ability to lead cross-functional teams and deliver results in fast-paced environments.
• Strategic Thinking:
• Ability to develop and execute integrated digital communication strategies aligned with business goals.
• Problem-Solving:
• Hands-on approach to addressing business challenges and delivering innovative solutions.
• Communication Skills:
• Exceptional presentation and stakeholder management skills to influence and align teams across regions