Hybrid Strategist at Publicis Groupe

Overview

• To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
• To deliver ongoing incremental media improvements, based on post campaign analyses, MMM’s and audit results.
• To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
• To demonstrate real passion, care and vision for the brands in your
• To unearth and deliver the best media owner relationships, partnerships and JBP’s that deliver business outcomes and creative media opportunities.
• To produce award-winning entries and case studies
• Together with the team, successfully meet the client’s contracted KPI’s and the commercial
• Refine and ensure the smooth running of digital operations across the
• Ensure budgets are properly managed and maximized to deliver the greatest return on investment for clients.
• Work with the Account Manager, to ensure alignment of the portfolio with the rest of the account.
• Collaborate and plan with the team and Account Manager to deliver best- in class post campaign analyses, case studies and award entries that demonstrate real impact and results.
• Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
• To grow the strategic reputation of the agency by delivering world-class strategic

Responsibilities

Strategies

• Produce and present media

Drive implementation of the strategies with planners

• Driving the implementation of the strategy with planners and the digital team.
• Work collaboratively with the team, global teams and creative agency
• Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in Mediatool
• Work with the Research & insights team to pull and graph required data, source research and case study documents.
• Ensure that your time sheets are maintained and timeously

Qualifications

• At least 6 years of media strategy experience