Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers i...
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Overview
- We’re looking for an outstanding Senior Account Manager – someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. Sounds like you? Read on.
Responsibilities
Day to day, your role will include:
You’ll manage Account Executives and independent contractors, pump out leading client service results, and oversee multiple pieces of digital marketing business. Day to day, your role includes:
- Strengthening our relationship with the clients, becoming their go-to resource – you’ll win them over by asking the right questions, agilely leading insightful, real-time dialogue, and being a visible and influential presence among their senior management
- Displaying a firm understanding of the client team’s structure, hierarchy, and political realities
- Knowing all there is to know about the client’s product or service, the market, and its consumer – and understanding the marketing objectives in terms of sales, market-share, and competitor products
- Acting as an ambassador for the brand, internally and externally
- Helping the client promote work within their company and, when appropriate, the broader marketplace
- Creating dependable, organized, and clear communications at all levels and across all departments
- Steering actionable briefs and presenting work confidently and persuasively
- Managing client and agency team expectations, day in and out, and helping clear roadblocks to success
- Developing team members by coaching, training, and identifying areas of growth
- Overseeing various production stages and ensuring adequate resources
- Understanding the larger financial picture and impacts on contribution margins/revenue targets
Qualifications
We’re looking for a talented Snr Account Manager with impressive work experience, which typically includes:
- An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
- Four years of college education and five to seven years of experience, preferably at a creative agency
- Impressive expertise in the digital world – you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
- Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
- Effective time-management, impeccable organization, and the flexibility to adapt quickly to changes
- Proven leadership and management training – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate effectively
- Amazing communication and presentation skills – you’re articulate, straightforward, and engaging
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
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Overview
- Account Management
- Responsible for delivery of buying service on portfolio
- Attend client/team/status meetings
- Maintain key stakeholder relationships (agencies, brands, client portfolios)
- Develop negotiation strategy on client portfolio
- Media Buying, Administration & Budget Management
- No PO, No Booking
- Implement the approved media plan across all mediums
- Provide clear briefing to media owner sales representatives
- Negotiate the best deals in terms of efficiency, effectiveness, price, quality and value added opportunities of the agreed media plan if not already included
- Strive for optimal savings on all media buying
- Issuing of chase lists to Creative Agencies / Client
- Liaising with Creative Agencies – flighting codes / material etc.
- Ensure that media schedule rates match the media flowplan
- Check all contracts timeously and flag discrepancies with planner immediately
- Check that monthly billings match expectation created by PO’s and/or flowplan and highlight discrepancies and corrections to campaign managers/media planner/BUD where applicable to enable them to correctly update their plans and PO trackers
- Supply alternative TV spots to planner where applicable and book alternatives within 48 hrs
- Amend or cancel bookings as and when required by Client, re-negotiating deals in order to avoid penalties wherever possible
- Negotiate maximum compensation for non-adherence to booking parameters or poor quality reproduction
- Respond to ad hoc buying requests from Client and planners
- Provide Resources with all relevant documentation for billing purposes, including signed Cost Estimate, Purchase Order, Signed Schedule, Updated plans from Planners/Campaign managers, Proof of Service and/or other approvals.
- 80% of Billings to be invoiced by billing closure and remaining 20% by no later than the 26th of every month
- Adherence to billing deadlines
- Weekly timesheets completion
- Adhere to audit and process protocol
- Respond to all Resources queries within 48 hours
Time Allocation
- Publicis = 5%
- Client= 90%
- Industry= 5%
Responsibilities
- Buying Media
- Billing Accuracy
- Process /Audit Compliance
- Negotiation
- Admin/Filing Management
- Self Improvement/Training /Intern Mentoring
- Timesheet completion
- Financial Performance: Cash no more than 9.5% of book outstanding
- Client appraisals at 80% average and not less than 70% for Buying, Invoicing and Training.
Qualifications
Additional information
Key Interfaces
- Buying Manager
- Business Unit Director
- Media Owners
- Creative Agencies
- Planners/Clients
- Finance/Resources
Key Competencies/Skills
- Accuracy
- Able to communicate on all levels
- Relationships
- Systematic
- Resilience and ability to work under pressure
- Strong administrative skills and attention to detail
- Aptitude for numbers
- Negotiation and problem solving skills
- Accountability
- Ability to work independently and as part of a team
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Overview
- Experienced cross-platform campaign management and implementation planning.
- Ability with speed and accuracy.
Responsibilities
- Ensure the effective operational management of all digital media campaigns in your portfolio.
- Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
- Be fully accountable and responsible for all digital implementation requirements.
By:
Implementation plans
- Building implementation plans in line with the strategic requirements and KPI’s
- Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
- Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
- Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.
- Plan and load bookings using Publicis Starscape tool (training will be provided)
Campaign Management and AdOps Alignment
- Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
- Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
- Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
- Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
- Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
- Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
Tracking, Tagging & Taxonomy
- Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised
- Ensure QA testing happens on all campaigns
- Ensure taxonomy is implemented correctly and in line with the brand requirements
- Ensure the correct tagging is implemented
Creative Agency Alignment
- Send chase lists to the creative agencies in line with the implementation plans
- Chase the creative agencies for the delivery of creative elements for campaign management execution
- Flagging creative delays with client that affect go-live or pacing
- Ensure creative agencies are delivering best-practice creative, on time and on brief
- Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
Strategy Alignment
- Align on strategy requirements and deliverables before building implementation plans
- Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.
Post & Interim Campaign Reports
- Drive the delivery of interim and post campaign reports
- Ensure the data accuracy of reports
- Ensure correct formatting of the reports
- Ensure benchmark and all required information is included in the reports
Buying & Billing Alignment
- Collate all invoices
- Check flow-plan actualisation
- Send billing pack and revised CE’s to byer
Other Reporting
- Weekly spend tracking
- Weekly creative delivery tracker
- Weekly - Optimisation report
- Recommendations for improvement
- Key insights into the campaigns performance
- Optimisation recommendations
- Regional requests
- Input into close-out reports
Qualifications
- Matric/equivalent
- 2-3 years as a digital media planner
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Overview
- As a Digital Designer, you will be a vital creative force, focused on crafting highly personalized and effective visual experiences that drive customer engagement and conversion within CRM strategies. You'll operate at the intersection of design, data, strategy, and technology, designing engaging and technically sound emails, landing pages, and other digital touchpoints across the customer lifecycle. You are a designer who deeply understands the customer journey, champions data-driven design, and is eager to create measurable digital experiences that foster strong brand relationships.
Sound like you? Read on.
- This role is responsible for executing high-impact visual designs specifically tailored for CRM campaigns. You will ensure designs align with brand objectives, drive engagement across the customer lifecycle, and support integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, developers, and other creative team members to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.
Responsibilities
Day-to-day, your role includes:
CRM Design & Production:
- Designing and building (or preparing for build) responsive, modular email templates, campaign landing pages, and dynamic digital banners optimized for various CRM platforms and email clients.
- Crafting personalized and segmented design solutions that cater to different stages of the customer journey (acquisition, nurture, retention, win-back).
- Ensuring all CRM designs are on-brand, visually appealing, accessible, and technically sound for seamless implementation and optimal performance across various digital channels.
- Preparing final design files for development and deployment, ensuring technical specifications are met.
Creative Collaboration & Strategy Translation:
- Working closely with CRM strategists and data analysts to translate customer journey maps, segmentation strategies, and performance insights into effective visual designs.
- Collaborating with copywriters to integrate compelling messaging seamlessly into design layouts that drive desired actions.
- Actively participating in brainstorming sessions and design critiques, advocating for user-centric and data-informed design solutions within the CRM context.
Quality, Optimization & Best Practices:
- Adhering to email accessibility standards (WCAG), mobile-first design principles, and optimizing designs for various email clients (Outlook, Gmail, Apple Mail) and device types.
- Understanding and applying design best practices for improving key CRM metrics such as email open rates, click-through rates, and conversion rates.
- Staying up-to-date with the latest CRM design trends, email marketing technology, and platform capabilities.
Project Execution:
- Managing multiple design projects concurrently, adhering to deadlines and project requirements within the CRM campaign calendar.
- Proactively communicating project status and potential challenges to your Design Lead/Creative Director and relevant stakeholders.
- Receiving and thoughtfully implementing feedback from internal teams and clients to refine CRM design deliverables.
Qualifications
- Bachelor's degree in Graphic Design, Digital Media, or a related field.
- 3-5 years of professional experience specifically in designing and executing successful CRM campaigns across various stages of the customer lifecycle (acquisition, nurture, retention, win-back).
- Strong portfolio showcasing diverse CRM campaign design (responsive email templates, landing pages, personalized digital ads) applied to digital marketing.
- Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign. Experience with prototyping tools (e.g., Figma, Sketch, Adobe XD) is a plus.
- Proven familiarity with major CRM marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable) for design implementation, asset management, and understanding their design constraints and capabilities.
- Foundational understanding of HTML/CSS specifically for email development, and best practices for ensuring email client compatibility.
- Solid understanding of design principles, typography, color theory, and layout for digital platforms.
- A keen eye for detail and a strong understanding of how design influences user behavior and campaign performance within a CRM context.
- Excellent communication skills, with the ability to articulate design choices and receive constructive feedback.
- Ability to work independently and as part of a collaborative team in a fast-paced agency environment.
Personality Attributes:
- Team player with the ability to work independently
- Able to remain calm in a highly pressurised environment
- Assertive and resilient
- Proactive, energetic, and approachable
- Problem solver / solution driven and Creative "out of the box" strategic thinker
- Meticulous with attention to detail
- Flexible to work beyond normal office hours (overtime if and when required)
- Comfortable to work from the Publicis Groupe office (on-site)
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Overview
- As a Digital Copy Lead, you will be the strategic and creative force driving our client's customer relationship management messaging. You will lead, mentor, and guide a team of copywriters, ensuring the development and execution of highly personalized, persuasive, and effective copy and content experiences that drive engagement and conversion across the customer lifecycle. Operating at the intersection of messaging, data, strategy, and technology, you will define frameworks for compelling copy across emails, SMS, push notifications, in-app messages, landing pages, and other digital touchpoints. You are a natural leader and a master wordsmith who deeply understands the customer journey, champions data-driven messaging, and is passionate about building measurable digital experiences that foster strong brand relationships and drive action.
Sound like you? Read on.
- This role is responsible for defining, overseeing, and ensuring the execution of high-impact copy and content specifically tailored for CRM campaigns. You will lead the Digital/CRM copy team, ensuring all messaging aligns with brand objectives, drives engagement, and supports integrated marketing initiatives. You will collaborate closely with CRM strategists, data analysts, designers, and other creative and technical teams to deliver consistent, innovative, and effective brand storytelling within the CRM ecosystem.
Responsibilities
Day-to-day, your role includes:
Team Leadership & Development:
- Lead, mentor, and inspire a team of Digital/CRM copywriters, fostering a collaborative and high-performing environment.
- Provide constructive feedback, coaching, and guidance to team members, supporting their professional growth and skill development.
- Oversee daily assignments, manage workload distribution, and ensure efficient workflow and timely delivery of all CRM copy.
- Conduct regular reviews of team output to maintain quality, consistency, and adherence to strategic goals.
CRM Copy Strategy & Framework Development:
- Develop and implement comprehensive CRM copy strategies that align with overarching marketing objectives and customer journey mapping.
- Define and establish clear copy frameworks, guidelines, and best practices for all CRM channels (email, SMS, push, in-app, landing pages) to ensure consistency and effectiveness.
- Guide the team in crafting clear, compelling, and concise copy that resonates with various customer segments and drives desired actions.
- Collaborate directly with CRM strategists and data analysts to translate customer insights, segmentation strategies, and performance data into actionable messaging strategies and detailed briefs for the team.
Brand Voice, Quality & Optimization:
- Act as the primary guardian of brand voice, tone, and style across all CRM communications, ensuring a cohesive brand experience.
- Establish and enforce rigorous quality assurance processes for all CRM copy, ensuring accuracy, grammatical correctness, compliance, and strategic alignment.
- Lead the strategic development, execution, and analysis of A/B tests for copy variations, leveraging data to optimize messaging and improve campaign performance.
- Stay at the forefront of CRM content trends, industry best practices, persuasive writing techniques, and evolving compliance standards, integrating new learnings into team practices.
Cross-Functional Collaboration & Stakeholder Engagement:
- Liaise effectively with design, development, account, and client teams to ensure seamless integration of copy with visuals and technology, creating a cohesive user experience.
- Manage content calendars and project timelines for the copy team, proactively identifying potential risks and implementing mitigation strategies.
- Represent the CRM copy function in client meetings, strategic discussions, and internal presentations, providing expert counsel and thought leadership.
Qualifications
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- 5-7+ years of progressive professional experience specifically in writing and strategizing copy for successful CRM campaigns across various stages of the customer lifecycle (acquisition, nurture, retention, win-back).
- Minimum 2-3 years of experience in a leadership, senior, or supervisory capacity, including mentoring junior writers and overseeing team output.
- Strong portfolio showcasing diverse CRM copy examples (responsive email campaigns, landing page content, SMS/push notifications, and digital ad copy), demonstrating strategic impact, leadership, and successful campaign outcomes.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail and a mastery of grammar, style, and tone, particularly in short-form and direct-response formats.
- Deep understanding of direct response copywriting principles and how to optimize messaging for various digital channels and audience segments.
- Proven ability to develop and implement content strategies and frameworks that guide a team and drive measurable results.
- Familiarity with major CRM marketing platforms (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable) from a content management, personalization, and deployment perspective.
- Strong understanding of A/B testing methodologies and experience using data to inform and optimize copy strategies.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate strategy and provide constructive feedback.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced agency environment.
Personality Attributes:
- Team player with the ability to work independently
- Able to remain calm in a highly pressurised environment
- Assertive and resilient
- Proactive, energetic, and approachable
- Problem solver / solution driven and Creative "out of the box" strategic thinker
- Meticulous with attention to detail
- Flexible to work beyond normal office hours (overtime if and when required)
- Comfortable to work from the Publicis Groupe office (on-site)
Method of Application
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