Brand management:
- Ensure content is aligned to our Marketing Strategy and Communication Guidelines.
- Support customer service team by relaying notices and updates of technical issues.
- Oversee day-to-day management of content and ensure brand consistency.
- Leveraging user-generated content to amplify brand awareness and loyalty.
Communication and content:
- Manage all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
- Stay up to date with the latest social media best practices and technologies
- Ensure brand consistency in copy through tone of voice and terminology
- Collaborate with suppliers and internal teams to generate and approve content.
- Ensure content is written for all audiences, is accurate and consistent.
- Responding to all the comments, questions, mentions on all our social media & digital platforms.
- Managing feedback with our customer care service providers.
- Managing Complaints and Escalations.
Quality Assurance & Risk Mitigation:
- Assist with the quality assurance of content ensuring it is in line with Corporate Identity Guidelines, Legal and Compliance requirements to ensure that we produce high-quality and error-free collateral and manage our brand reputation & risk mitigation.
- Measure Marketing Impact:
- Ensure all Social Media interactions are tracked, analysing, highlighting effectiveness ,reporting performance and key trends to business.
Qualifications
Required
- 3+ years of social media community management experience
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google, Hellopeter, WhatsApp and other social media best practices
- Excellent interpersonal and communication skills
- Good understanding of social media KPIs
- Excellent multi-tasking skills
- Critical thinker and problem-solving skills
- Excellent time-management skills
- Customer relationship management and servicing.
- Team player
Preferred;
- The ideal candidate will also have experience in copywriting, blogging and/or digital PR.
EDUCATION: QUALIFICATIONS - ACCREDITATIONS WITH PROFESSIONAL BODY REQUIRED
- Relevant qualification in business, marketing, journalism, public relations, or related field.
TECHNICAL SKILLS OR KNOWLEDGE:;
Required;
- Social Media Platforms & Analytics
- Strong computer skills using Microsoft Office, Adobe Suites and Meta Business Suite
Preferred;
- Proficient in using multi-social posting programs such as Meltwater
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KEY OUTCOMES:
Communication:
- You will be required to respond to emails received in response to external mailer campaigns, timeously and in a courteous manner.
- You will also be required to respond to internal and external partner emails, assisting them where possible, or handing it over to the correct channel.
- You will also be required to respond to or assist with responses to comments on various platforms.
- Excellent email etiquette required.
- Calm attitude
Reporting:
Along with the Marketing Operations Manager, your reporting duties will be to:
- Obtain data from various advertising platforms and internal systems, relating to performance, manipulate it into the correct format and upload it into systems and reports.
- You will be required to assist with sending weekly reports to our advertising partners.
- Requires attention to detail.
- Advanced Excel.
- Accuracy.
- Ability to identify solutions to reporting challenges.
Financial tasks:
- Along with the Marketing Operations Manager and working with the various financial and sales teams across the company.
- Assist external partners with their invoicing.
- Follow up with the finance team to ensure partners are paid.
- Work with the billing team to provide reports for sales commissions and fees.
- Assist the billing team in sending out SMSs to notify clients of their debit order dates or if any problems with their debit orders.
Marketing Platforms:
You may be required to assist with the running of advertising on certain advertising platforms, such as:
- Bing
- Reddit
- TikTok
- Facebook
- Testing:
- Along with the Marketing Operations Manager, IT department and external agencies, you will be required to assist in routine website testing, to ensure leads are captured, tracked and transferred through the lead cycle correctly.
Qualifications:
REQUIRED:
- 5+ years preferably within digital marketing environments including campaign management, digital agency, media buying or affiliate marketing.
- Demonstrate an understanding of paid media strategies across digital platforms including affiliate marketing, Google, Email and SMS marketing, Facebook, TikTok, Bing and other platforms.
- Ability to use reporting to glean insights that lead to actionable improvements across marketing channels.
- Detail-oriented, ability to work cross-functionally and interest in understanding the business is a must.
- Must be able to multitask, prioritise work, and manage time efficiently.
EDUCATION: QUALIFICATIONS: ACCREDITATIONS WITH PROFESSIONAL BODY REQUIRED:
- Relevant qualifications in marketing or advertising will be advantages.
TECHNICAL SKILLS OR KNOWLEDGE:
REQUIRED;
- Microsoft Suite, specifically Excel, Power Bi, PowerPoint and Word
PREFERRED;
- Marketing software, ideally marketing automation platforms.
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Network Management:
- Drive the strategic objectives of the company by ensuring network growth and stability, an informed provider who is a partner in the delivery of appropriate and cost-effective healthcare.
- Own and manage the primary care benefit stack, ensuring that the benefits marketed and sold can be delivered efficiently via the administration system and network of providers.
- Develop and implement sound administrative, communication and operating systems to ensure consistent service delivery.
- Set work standards and ensure that these standards are met.
- Implement quality assurance procedures within the provider network.
- Resolve queries between funders, Prime Cure and service providers.
- Ensure all interactions with providers are documented and standard operating procedures (SOP’s) are followed.
Have oversight of the following items which are implemented by the Networks team[MB1] :
- All providers contracted to Prime Cure must have signed a valid contract and completed the information sheet and provided Prime Cure with all required documentation, for example BHF registration, HPCSA certificate.
- Management of yearly Confirmation of Service Agreements upon communication of new rates
- Annual Fee negotiations with various providers including the Hospital networks, pharmacy groups, laboratories and other disciplines.
- Ensure Managed Care Accreditation
Member and Provider Risk Management
- The Head of Networks supports and manages the design, implementation and evaluation of member/policyholder management and provider utilisation programmes thereby ensuring that members receive, and providers provide rational appropriate cost-effective healthcare.
- The main objective of these programmes is to ensure that members lead a healthy, happy, and productive life.
Product and Scheme Management:
- The Head of Networks will ensure that the Kaelo Health option benefits including that of Schemes, white label products and other Insurer products have the related documentation and delivery is as per the rules and policy documents.
- Negotiations of fees with all providers – contracted and non-contracted
- Co-ordination and management of provider profiling, peer review and intervention with outliers.
- Risk Analysis as a member of the risk forum.
- Demographics
- Geographic’s
- Individuals to groups
- Utilisation
- Identification of high-risk high claiming members
- Disease Burden
- Employer profile
- Client executive of Prime Cure clients including Schemes
- Negotiation of contracts and fees
- Design of products and benefits
- Analysis of risk factors and potential solutions
Service level agreement management:
- Ensure that each service level agreement (SLA) is adhered to and met by the relevant business unit owner.
- Monitor trends within the business that may adversely affect the SLA and ensure the line manager and relevant business unit owners are kept informed.
- Ensure all queries are dealt within contracted SLA.
- Ensure all provider details are kept up to date on MIP and provider lists.
Reporting and Information Management:
- Compile daily, monthly, quarterly, and ad hoc reports for internal and external submissions to allocated providers.
- Collect data timeously for the compilation and completion of reports to Divisional Head Network and Risk executive.
- Complete monthly quality audits on all network related SOP’s- utilisation, claims to capitation fee ratio and effect of managed care interventions.
- Ensure data and information is maintained and accurate for the business unit and its functions.
- Ensure that volumes and strategic objective targets are met for the assigned business functions.
- Maintain data and information relevant to service and operations for the purpose of conducting analyses that influence service specific decision making.
- Identify opportunities and the development of a financially viable long-term service and operational plans.
Best Practise and Continuous Improvement:
- Identify opportunities by evaluating current business trends, best practise research and principles.
- Work closely with all business units to enhance and promote positive feedback loops and improvements.
People and Team management:
- Ensure participative leadership and strong communication within the team.
- Collaborate with all business areas
- Coach and manage peer to peer learning
- Develop the team and ensure staff are well-trained on the relevant technologies that they support/manage.
- Manage the team’s budgets, targets, performance objectives, standards and projects.
Planning and Assessments:
Determine service centre and claims operational strategies by conducting:
- Assessments
- Performance Review
- Capacity Planning
- Productivity Quality
- Customer service standards
Qualifications;
PERSON DETAILS : WORK EXPERIENCE
REQUIRED;
- At least 5 years’ experience in the healthcare Industry/ Insurance at a senior level
- 3 years project management/paralegal experience
PREFERRED;
- EDUCATION: QUALIFICATIONS : ACCREDITATIONS WITH PROFESSIONAL BODY
REQUIRED;
- Project Management
- Business management
PREFERRED;
- Health Regulatory or Paralegal
TECHNICAL SKILLS OR KNOWLEDGE:
REQUIRED;
- Knowledge of the Healthcare Industry
- Proficiency in financial analysis