Jobs at AVI Limited

Key Performance Areas:

Deliver performance targets for portfolio across all target brands     

• Ongoing market and industry analysis to provide recommendations for brand development
• Ongoing competitor intelligence
• Ongoing review of portfolio activity effectiveness to update or change plans as required
• Budgeting & forecasting

Deliver local portfolio and brand strategy      

• Insights from pulling together existing research, market trends (global & local), competitors and internal data
• SWOT analysis
• Conduct consumer and market research in order to keep up to date with consumer trends, as well as trying to predict future trends
• Portfolio positioning – Identify how our brand is positioned in the market
• Develop brand plans/brand strategy for profitable company growth
• Development of 3-year portfolio strategy

Deliver consumer communication strategy    

• Define and manage brand positioning and communication strategy using a variety of media
• Prepare/Review all promotional, advertising, media, research and R&D briefs
• Participate in media strategy process, agreement & delivery of plans
• Develop and execute marketing campaigns aimed at communicating our brand message
• Maintain relationships (both internal and external partners)
• Monitor communication/promotional spend

Management of all New Product Development projects

• Development of commercial rational and justification
• Project management of all new product development projects
• Work with Research and Development (R&D) team and technical team to convert innovative business ideas into saleable products
• Product / packaging development
• Implement launch and launch support plan
• Participate in monthly marketing & NPD meetings

 Qualifications : 

• A completed commercial degree majoring in Marketing, Business Management or similar

Experience :

• A minimum of 2 - 3 years’ brand and marketing experience gained in an FMCG environment
• Knowledge of IRI / Nielsen data required

 Knowledge:

• SAP is advantageous
• Proficient in MS Word, MS Excel, MS Outlook, and MS PowerPoint
• Strong focus on analytical skills (turning data into actionable insights)
• Knowledge of consumer, trader, customer, and shopper
• Project management knowledge or expertise
• Innovation Management
• Advertising experience from briefing to execution
• High levels of numeracy
• Ability to travel essential

 Competencies:

• Thinking analytically
• Interpreting data
• Building relationships
• Embracing change
• Working together
• Attention to detail
• Maintaining productivity
• Taking initiative

Closing Date 21 September 2023

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Job Specification:

Key Performance Areas:

Target achievement

• Calculate the rate of sale and negotiate orders with buyers accordingly.
• Manage stock levels, expiry dates, and returns in store.
• Monitor and communicate pricing to Key accounts
• Negotiate promotional activity
• Implement promotional plans
• Communicate product range changes to management and Key accounts
• Monitor target achievements
• Use deals provided by Key accounts to negotiate deals at the buyer level
• Manage the process of sell in prior to price increases and expiry
• Address all pricing and delivery issues
• Sell new lines into stores
• Negotiate ad hoc displays
• Negotiate forward share in relation to market share
• Ensure shelf health is maintained according to Perfect outlet standards

Effective administration

• Assess stock requirements for merchandising
• Count stock in backup and on shelf
• Calculate rate of sale and requirements for next order.
• Merchandise stock on shelf according to Principal brief, planogram or flow.
• Ensure products listed are on display
• Ensure stock rotation procedures are followed
• Ensure adequate stock available for displays
• Optimize cross merchandising opportunities
• PI labels must be accurate
• Ensure all damaged stock is removed from display
• Returns must be up to date

Effective customer and Business Unit relationships

• Ensure a good working relationship is maintained with both management and floor staff in stores.
• Communicate all issues and provide solutions where possible.
• Follow the call cycles and communicate any changes to customers.
• Ensure the merchandiser follows the call cycle
• Handle all queries in a professional and effective manner.
• Adhere to store policies and procedures at all times.

Effective management of merchandiser

• Conduct floor walks with the Merchandiser
• Brief merchandiser on all cycle priorities
• Ensure a clear understanding of objectives
• Provide on-the-job coaching if required
• Keep the Area Sales manager up to date on conduct issues.
• Manage staff in line with company policy and procedures.
• Feedback to Area Sales Manager on all conduct and absenteeism issues

Experience:

• 2-3 years Sales experience in an FMCG

Qualifications:

• Completed Grade 12 (Matric)
• Completed course or tertiary qualification in Sales, Marketing and or Retail Management

Additional Requirements:

• Supervisory skills will be an added advantage
• Knowledge of the FMCG is essential
• Driver’s License essential

Competencies:

• Plan and think ahead
• Impact and influence others
• Composed and resilient
• Focus on achieving results
• Deliver customer service
• Communicate clearly

Closing Date 05 September 2023