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  • Posted: Oct 5, 2024
    Deadline: Not specified
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  • Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focu...
    Read more about this company

     

    Precision Marketing Lead

    Your Tasks

    • Oversee project management for all PM campaigns, ensuring timely and high-quality delivery focused on KPIs and generating insights to enhance stakeholder capabilities (category/media/agency teams) for future implementations.
    • Facilitate ideation sessions and consequent media plans to ensure campaign designs effectively address key business challenges and strategic questions, aligned with global and regional guidance and local insights.
    • Ensure agencies adhere to brand safety guidelines and digital execution best practices.
    • Lead optimization meetings during campaigns, actively monitoring KPIs and recommending adjustments to enhance effectiveness and efficiency.
    • Engage and coach category teams and external agencies on PM principles, ensuring compliance with the digital campaign framework.

    Your Profile

    • Education: BComm Degree or suitable tertiary qualification
    • Experience: 8-10 years of experience in digital marketing, with a proven track record in digital performance and leading performance marketing campaigns.
    • Knowledge of advertising tech: GMP, DSP, DMP, Social Media Campaign Managers etc.
    • Skills: PC/IT: Computer literate i.e. proficient in Microsoft office (Excel, Word, Power point).
    • Experience in attribution modelling, consumer segmentation & targeting, journey optimization, simulation, and/or decision analysis.
    • Abilities: Excellent interpersonal skills and communication skills. Strong analytical and problem-solving skills with high level of curiosity. Agile ways of working & strong project management skills.

    go to method of application »

    Media Operations Manager

    Your Tasks

    Media Strategy

    • Effectively collaborate with the Media Agency to craft Category TTL Media Strategies.
    • Develop annual media channel strategies that align with marketing and brand objectives, performance targets, and integrated media frameworks.

    Data Analytics & Reporting

    • Analyse data from multiple sources to gauge content performance and make data-driven decisions to optimize media strategies.

    Media Campaigns

    • Develop and implement comprehensive marketing campaigns that utilize both digital and traditional media to maximize reach and impact, including planning, execution, and analysis of campaign effectiveness.
    • Manage the local media plan, ensuring implementation and delivery of global media guidelines and local media performance KPIs.

    Budget Management and Performance Tracking

    • Manage timely TTL Media CE / Invoice / PO internal approvals and implementation plan sign-off aligned with approved TTL media strategies, ensuring local industry EBDs are consistently met.

    Your Profile

    • A minimum of 4 to 6 years’ experience in Media from either a media agency, media auditor, or a similar corporate position within media across traditional and digital.
    • Stakeholder management experience, ideally within a global or regional company.
    • Budget responsibility for large media investments.
    • Hands-on experience overseeing media billing and/or media reconciliation workflows.
    • Experience in media negotiations is preferable.
    • Strong knowledge of media key performance indicators (KPIs) for media and advertising success including SOV/ SOI / Reach Curves / GRP’s / TRP’s.

    Method of Application

    Use the link(s) below to apply on company website.

     

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