Jobs at Beiersdorf

Your Tasks

• Oversee project management for all PM campaigns, ensuring timely and high-quality delivery focused on KPIs and generating insights to enhance stakeholder capabilities (category/media/agency teams) for future implementations.
• Facilitate ideation sessions and consequent media plans to ensure campaign designs effectively address key business challenges and strategic questions, aligned with global and regional guidance and local insights.
• Ensure agencies adhere to brand safety guidelines and digital execution best practices.
• Lead optimization meetings during campaigns, actively monitoring KPIs and recommending adjustments to enhance effectiveness and efficiency.
• Engage and coach category teams and external agencies on PM principles, ensuring compliance with the digital campaign framework.

Your Profile

• Education: BComm Degree or suitable tertiary qualification
• Experience: 8-10 years of experience in digital marketing, with a proven track record in digital performance and leading performance marketing campaigns.
• Knowledge of advertising tech: GMP, DSP, DMP, Social Media Campaign Managers etc.
• Skills: PC/IT: Computer literate i.e. proficient in Microsoft office (Excel, Word, Power point).
• Experience in attribution modelling, consumer segmentation & targeting, journey optimization, simulation, and/or decision analysis.
• Abilities: Excellent interpersonal skills and communication skills. Strong analytical and problem-solving skills with high level of curiosity. Agile ways of working & strong project management skills.

go to method of application »

Your Tasks

Media Strategy

• Effectively collaborate with the Media Agency to craft Category TTL Media Strategies.
• Develop annual media channel strategies that align with marketing and brand objectives, performance targets, and integrated media frameworks.

Data Analytics & Reporting

• Analyse data from multiple sources to gauge content performance and make data-driven decisions to optimize media strategies.

Media Campaigns

• Develop and implement comprehensive marketing campaigns that utilize both digital and traditional media to maximize reach and impact, including planning, execution, and analysis of campaign effectiveness.
• Manage the local media plan, ensuring implementation and delivery of global media guidelines and local media performance KPIs.

Budget Management and Performance Tracking

• Manage timely TTL Media CE / Invoice / PO internal approvals and implementation plan sign-off aligned with approved TTL media strategies, ensuring local industry EBDs are consistently met.

Your Profile

• A minimum of 4 to 6 years’ experience in Media from either a media agency, media auditor, or a similar corporate position within media across traditional and digital.
• Stakeholder management experience, ideally within a global or regional company.
• Budget responsibility for large media investments.
• Hands-on experience overseeing media billing and/or media reconciliation workflows.
• Experience in media negotiations is preferable.
• Strong knowledge of media key performance indicators (KPIs) for media and advertising success including SOV/ SOI / Reach Curves / GRP’s / TRP’s.