Media Operations Manager at Beiersdorf

Your Tasks

Media Strategy

• Effectively collaborate with the Media Agency to craft Category TTL Media Strategies.
• Develop annual media channel strategies that align with marketing and brand objectives, performance targets, and integrated media frameworks.

Data Analytics & Reporting

• Analyse data from multiple sources to gauge content performance and make data-driven decisions to optimize media strategies.

Media Campaigns

• Develop and implement comprehensive marketing campaigns that utilize both digital and traditional media to maximize reach and impact, including planning, execution, and analysis of campaign effectiveness.
• Manage the local media plan, ensuring implementation and delivery of global media guidelines and local media performance KPIs.

Budget Management and Performance Tracking

• Manage timely TTL Media CE / Invoice / PO internal approvals and implementation plan sign-off aligned with approved TTL media strategies, ensuring local industry EBDs are consistently met.

Your Profile

• A minimum of 4 to 6 years’ experience in Media from either a media agency, media auditor, or a similar corporate position within media across traditional and digital.
• Stakeholder management experience, ideally within a global or regional company.
• Budget responsibility for large media investments.
• Hands-on experience overseeing media billing and/or media reconciliation workflows.
• Experience in media negotiations is preferable.
• Strong knowledge of media key performance indicators (KPIs) for media and advertising success including SOV/ SOI / Reach Curves / GRP’s / TRP’s.