Jobs at Redefine Properties

Purpose:

• To manage the marketing function of the relevant mall / malls. Focus on the development and execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.

Main duties and responsibilities:

Summary of duties below:

Marketing Strategy:

• Develop and execute the malls marketing strategy
• Include input and support from centre and portfolio management and regional and head of retail marketing
• Secure approval from portfolio and asset management 

Campaign Plans and Strategy Execution:

• Develop and present campaign plans
• Include input and support from centre management and regional and head of retail marketing
• Include measurable KPI’s and provide post campaign reports (results v objectives)
• Include sponsorship targets as key KPI 

Digital Strategy:

• Develop and execute digital strategy
• Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)

CSI Strategy:

• Develop and execute CSI strategy
• Manage and report on free on Alternative Income and GLA space for CSI
• Align with Red Thread (where relevant)
• Keep detailed reports and add to monthly reports 

Tenant Marketing and relationship management:

• Develop and execute tenant marketing and relationship strategy
• Focus on relationships:
• Manager tenant database
• Welcome new tenants / tenant welcome pack
• Tenant meetings
• Tenant communication (including monthly newsletter)

Other tenant focus areas:

• Secure participation in marketing initiatives
• Report on tenant performance
• Drive and execute tenant initiatives 

Footprint awards:

• Entry into Footprint awards
• Ensure at least 1 big idea is conceptualized and executed each year (or more as per KPI’s) 

Alternative Income:

• Drive income and ensure the mall reaches targets
• Sell promo and kiosk space or assist the Alternative Income team
• Assist in set up’s and strike downs of all exhibitions (in line with process)
• Include Alternative Income ideas and campaigns in the marketing strategy
• Completion and submission of check lists 

Reporting:

• Development and submission of monthly report
• Focus on post campaign / initiatives reporting to show results v objectives 

Other:

• Execute crisis communication when required (in line with policy)
• Track, manage and report on all shopper complaints
• Management of all guest relation officers and marketing assistants (if relevant / on-site)
• Loading and vetting of new suppliers
• Management of all suppliers / strategic partners (such as media agencies, design studio’s / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
• Management and storage of all marketing stock / materials
• Management and storage of Christmas Décor

Qualification and Experience:

• Degree / diploma
• 5-7 years of marketing / retail / brand or other relevant experience

Job Knowledge:

• An understanding of retail marketing and brand marketing and all related functions
• Ability to execute a strategy and achieve results
• An understanding of digital marketing / social media
• Ability to interact confidently with all levels of people within the organization
• Ability to manage teams effectively
• Ability to manage marketing partners and suppliers effectively
• Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
• Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
• Makes timely decisions.
• Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
• Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.

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Primary Purpose of the Job:

• To assist and support the Centre Manager in the planning, management and monitoring of all aspects related to the management of the centre and inspection of work to ensure that quality standards are maintained or improved. Also, to ensure strong customer relationships are built and expectations are met and managed.

Key Performance Areas (KPA’s):

• Ensure effective business relations with tenants.
• Takes charge of all emergencies and ensures responsible back-up is available in order to take corrective action as necessary.
• Manage the outsourced service provider’s teams, including any specialized services team.
• Conduct regular inspections of the buildings.
• Implement and manage a planned maintenance schedule.
• Implements all maintenance and general procurement of materials and parts, scheduled installations and oversees that such repairs are accomplished in a safe and timely manner.
• Manage any ad hoc repairs and maintenance as required.
• Take responsibility for the maintenance of all critical equipment in buildings.
• Establish and maintain a safe, clean, attractive and effective environment for all employees.
• Provide services and support in a high-quality, cost-effective manner by motivating the maintenance workforce.
• Provide and maintain the necessary tools, materials and equipment for efficient and safe work.
• Maintains accurate records with regard to annual inspection of equipment and general preventative maintenance including rotational work assignment and over-time allowances and staff related matters.
• Demonstrate responsible management of budgetary resources

Job Specific Requirements

Job Knowledge:

• OHSA knowledge and its application
• General building maintenance
• Functional knowledge of procurement processes

Job Related Skills:

• Computer literacy skills
• Speak, read and write English
• Time management skills – ability to prioritize own workload to meet deadlines
• Functional numeracy skills
• Problem solving skills
• People management skills
• Attention to detail
• Flexible work approach

Job Experience:

• 6 years Building management or technical or similar experience
• Green building management

Education:

• Grade 12 (essential)
• Relevant technical/trade certification (desirable)

Competency Requirements:

• Essential
• Reliable
• Safety Conscious
• Organizing
• Technically Capable
• Manually Capable
• Communicating
• Quality Conscious
• Team Working
• Problem Solving
• Dynamic
• Cost Conscious