Jobs at Sun International

Description

• Sun International: Head Office provides a uniquely exciting and memorable gaming and entertainment experience, we are a passionate Team that takes pride in everything we do & we ensure that our guests & staff are treated with dignity and respect, Sun International: Head Office is looking for a Marketing Management to start with as soon as possible.
• The best suitable candidate will gain the best practical experience in the Marketing field.

Application Criteria

• Engage with customers to compile action plans and co-ordinate arrangements for events, and communicate these through to business unit properties
• Co-ordinate and communicate logistics for appointments, site visits, meetings, presentations and events
• Follow-up with clients and / or customers around their level of satisfaction and the way forward with regards business opportunities
• Make bookings and reservations in the system, recording accurate customer profiles
• Communicate any details with customers and other relevant stakeholders

Requirements

Job Requirements

• Grade 12
• Studying towards a qualification Marketing
• Internship should be a requirement for institutions to complete the qualification
• Valid South African ID

Skills and competencies

• Strong interpersonal skills
• Ability to build relationships.
• Engages professionally.
• Ability to communicate at all levels in the business.
• Planning and organizing skills.
• Ability to multitask.
• Attention to detail.
• Exceptional communication skills
• Handle confidential information.

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Description

• The Brand Communications Manager: Sunbet will be responsible for providing leadership, strategic communication to positively position and protect the Sunbet image and ongoing online reputation management.
• This will include developing and executing communication initiatives that enhance Sunbet’s brand visibility, engagement, and presence.
• This role encompasses influencer management, PR strategy, media relations, brand activations, events, content development, supplier management, and budgeting, ensuring a cohesive and impactful brand presence across all channels with the objective of growing Sunbet’s reputation as the online gaming and sports betting brand of choice.

Requirements

Qualifications

• 3-Year Degree in Marketing, Communications , Public Relations or related field

Experience

• 5-8 years experience in brand communications, PR, content production, or influencer marketing
• Experience within the sports, entertainment, or betting industry is advantageous
• Strong media contacts and experience managing press and influencer relationships
• Proven experience in event planning, brand activations, and stakeholder engagement
• Proven ability to lead and execute high-impact campaigns and activations
• Experience managing budgets and external suppliers.

Skills & Knowledge

• Conceptualising
• Problem solving
• Analysing
• Innovating and Creating Solutions
• Integrating (Connecting, Collaborating; Managing Conflict)
• Organising and Implementing
• Exceptional relationship-building and negotiation skills
• Emotional Maturity
• People management
• Campaign planning and management
• Brand management
• Networking
• Proficient Computer Skills – MS Office
• Excellent written and verbal communication skills, with the ability to craft compelling narratives
• Deep understanding of influencer marketing, PR, and media relations
• Strong content development and storytelling expertise
• Ability to manage multiple projects in a fast-paced environment
• Measure campaign effectiveness and ROI
• Budget management and supplier coordination experience.
• Passion for the sports and betting industry is an advantage

Key Performance Areas

Influencer & Partnership Management

• Identify, onboard, and manage influencer and ambassador partnerships aligned with Sunbet’s brand values and strategic goals.
• Develop and oversee influencer campaigns, ensuring alignment with brand messaging and ROI tracking.
• Maintain strong relationships with key influencers and brand partners to drive long-term advocacy.
• Monitor and report on influencer performance and engagement metrics.

Public Relations & Media Management

• Develop and execute Sunbet’s PR strategic plans to enhance brand reputation and awareness.
• Cultivate relationships with media outlets, journalists, and industry influencers to secure positive press coverage.
• Manage crisis communication strategies and provide media training where necessary.
• Oversee the development of press releases, media kits, and thought leadership content.
• Track and analyse media coverage to assess the effectiveness of PR campaigns.

Communications Strategy Development & Execution

• Develop integrated brand communication strategies that align with business objectives and marketing campaigns.
• Oversee brand messaging across all communication touchpoints, ensuring consistency and effectiveness.
• Collaborate with internal teams to create compelling storytelling that drives engagement and brand affinity.
• Manage the execution of communication plans across digital, social, and traditional media channels.

Activations & Events (Media-Related)

• Plan and implement high-impact brand activations and media-focused events to enhance Sunbet’s industry presence.
• Manage event sponsorships, guest lists, and media engagement for maximum brand exposure.
• Collaborate with external agencies and internal stakeholders to ensure seamless execution.
• Measure and report on event performance, ROI, and media coverage.

Content Development & Brand Building Narratives

• Develop and manage compelling brand narratives that strengthen Sunbet’s positioning in the market.
• Oversee the planning and execution of content production, including shoots, filming, and multimedia storytelling.
• Manage creative suppliers, agencies, and production teams to ensure high-quality output aligned with brand guidelines.
• Ensure content is engaging, relevant, and on-brand across all communication channels.
• Monitor and evaluate content performance, adjusting strategies as needed.

Budgeting & Supplier Management

• Develop and manage budgets for brand communications, PR, activations, and content production.
• Oversee supplier contracts, negotiations, and performance evaluations to optimize cost efficiency.
• Ensure financial accountability by tracking expenditures and providing regular budget reports.

Team Management

• Team management; staff conditions of employment, e.g. attendance, absenteeism, leave, adherence to policies and procedures
• Manage productivities and payroll costs
• Manage performance and on the job training and coaching to close developmental gaps and build a competent team and succession for banqueting
• Manage employee relations, staff discipline and motivation within the department
• Recruit and onboard new staff members

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Description

• Responsible for the design and development of online campaigns and an affiliate programme through search, affiliations, data feeds, email and the development of new platform features, tools and functionalities to attract and acquire new sports betting customers.

Requirements

Qualifications

• Grade 12
• 3-Year Tertiary qualification in marketing is an advantage
• GAIQ certification (Google Analytics Certification) is an advantage

Experience

• Minimum of 8 years experience working with affiliation programmes within the online gaming environment
• Experience managing PPC and Adwords accounts
• Experience with CPA, Revenue Share, CPC and CPM models
• Must have an established affiliate network in the Gaming industry
• Track record in managing multiple projects on various levels with different and converging timelines.

Skills & Knowledge

• Analytical skills
• Deciding
• Planning
• Building & Developing relationships
• Problem-solving
• Influencing
• Encouraging co-operation
• Selling skills
• Dealing with customers
• Negotiating skills
• Networking skills
• Energetic
• Presentable self-starter
• Knowledge Affiliate Programme Management
• Have a love for sports and an interest in sports betting
• Direct Marketing
• Digital acumen
• Online Media / Advertising buying
• Interpretation of Data analytics
• Knowledge of Sun Bet products
• Knowledge of online gaming industry and the sports betting context
• Strong verbal and written communication skills
• Proficiency in the use of Google Analytics and Adwords
• Advanced proficiency in MS-Office Suite (Excel, PowerPoint, Database software)
• Social Media Platforms (including how to use these to effectively support paid media).
• Google & Revenue Reporting skills

Key Performance Areas

• Affiliate Program Management
• Have a complete knowledge and understanding of all Sunbet products and facilities
• Be the subject matter expert on sports betting platforms and how these can be used to create affiliates and leverage growth in online reputation and business growth for Sunbet
• Conduct analyses that yield rich insights into consumer online behaviour and key motivational/attitudinal behavior and online habits
• Understand the sports betting strategy and marketing plans value chain and execute the affiliate programme across various online sports betting assets and platforms in line with objectives
• Build relationships and negotiate deals and pricing with preferred affiliates for web advertising space and coverage
• Partner with affiliates to advertise and build reputation and brand awareness for the growth of the Sunbet business
• Develop multi-channel initiatives and online content to promote Sunbet with different affiliate partners to build upon current client strategies within the online sports betting arena to meet/exceed objectives
• Identify unmet needs, goals, opportunities and challenges to leverage new business and relationships
• Communicate and raise awareness with relevant stakeholders with regards the Affiliate Programme framework and how it can be utilized
• Defines overall project scope and budget guidelines for the affiliate programme
• Executes action plans in line with scheduled timelines in implementing the affiliate programmes
• Develops strong, trusting relationships between clients and affiliate partners, and provide leadership and support during conceptualisation, planning and implementation for online affiliate campaigns

Acquisition Campaign & Content Management

• Collaborate with the Business Intelligence team and Digital Analysts to understand and interpret the results of Google Reporting and Revenue Reporting, in order to draw meaningful conclusions from data reports and translate them into a recommendations for campaigns
• Collaborate with Acquisition Manager for sports betting / online gaming to develop acquisition plans and campaigns to identify opportunities for new acquisition
• Conduct a competitor analysis to identify gaps and new business opportunities
• Develop and co-ordinate multi-channel acquisition campaigns both online and offline in line with available budget
• Co-ordinate and manage logistics and execution of promotions and activation events
• Execute on A/B and multivariate campaigns to optimise the acquisition funnel and conversion rates across all channels
• Provide innovative solutions and campaign objectives for the delivery of strategic objectives at a unit level
• Monitors implementation to ensure that the campaigns and objectives are rolled out as per plan
• Collect feedback from internal stakeholders regarding campaign success and postmortems
• Make decisions and recommendations on the best form of media and durations for specific clients and campaigns;
• Co-ordinate and manage key sponsorship events and paid media campaigns
• Sign off and manage proposals, including cost schedules with internal key stakeholders
• Facilitate project meetings and supervise the implementation and delivery of campaign and / or event plans through specific initiatives to meet the objectives of the events and / or campaigns.
• Manage key stakeholder expectations, escalating risks before they become problems
• Offer potential solutions, and advise on potential delivery delays
• Budget management of paid media campaigns
• Develop marketing collateral to promote the Sunbet brand at property level
• Write communications briefs, ensuring that creative and media are effectively integrated
• Collaborate with the media agency or in-house Digital Content Team to help them understand sports betting business objectives and advertising requirements
• Liaise with the creative team and internal clients to develop media concepts, programmes and campaigns to suit the business requirements

Sports betting VIP Player/ Affiliate Development

• Leverage existing relationships to initiate and develop relationships with potential clients and affiliates to acquire clients to Sunbet operation
• Communicate and conduct regular follow-ups with existing and potential sports betting clients and affiliates to maintain the relationship
• Conduct face-to-face meetings with clients at sports events to initiate, build and secure business for Sunbet
• Conduct meet-and-greet’s; and familiarization trips; and entertain and host clients and affiliates whenever required

Affiliate Analytics & Reporting

• Perform data analysis of affiliate activity on a monthly basis
• Use insights and customer intelligence to execute and improve the end-to-end (plan, test, execute, measure and refine) programme.
• Regularly review affiliate partnerships and initiatives to ensure ongoing optimisation ideas are implemented
• Regular reviews of performance within Google analytics and revenue reporting systems
• Monitor and evaluate affiliate campaign performance in order to optimise future campaigns
• Conduct analyses in order to draw meaningful conclusions from data reports around the success of campaigns and translate them into a recommendations for future campaigns

Stakeholder Engagement

• Collaborate with the Acquisition Manager in formulating the targets and plans for the affiliate programme of new business and activations of inactive business
• Liaise with land-based properties to leverage and cross-sell customers
• Collaborate with the Sales Team, CRM and Sunbet teams to enhance and increase campaign success
• Liaise with the business units and Group marketing / digital on content produced for multiple channels
• Work with editorial and marketing teams to drive content creation for paid media channels
• Verify with business management that the content will meet business requirements
• Cooperate with property management to create opportunities to promote the Sunbet brand and to participate at sports and gaming events to build strong relationships with potential clients
• Continuously engage with clients to establish and grow loyal relationships for Sunbet
• Maintains positive relationships with all clients, colleagues, sports betting and affiliate networks
• Attends Sunbet meetings and provide relevant feedback and information to management
• Build effective relationships with commercial/brand/technical teams and content creators.
• Collaborates closely with account management, content and reports team as well as external resources and stakeholder partners to ensure flawless, on-time, and high impact delivery of campaign components.