Latest Jobs at Red Bull

• The On Premise is a sales and marketing channel and Red Bull is the undisputed marked leader in this field. On one side over 1 bn cans are sold in the On-Premise annually and 2.5 bn of sales are driven by On Premise occasions. On the other side On Premise is the main trial generator, building the brand in a aspirational environment.
• The On Premise Key Account Manager will be responsible for driving both the current as well as future distribution and sales of our product portfolio in Key Group Accounts across the channels of Bars, Pubs, Casinos and Lodging in South Africa.
• The On Premise Key Account Manager will maximize business opportunities in a profitable way while developing long-term, mutually beneficial relationships with our top chained On-Premise customers.
• The On Premise Key Account Manager will build powerful strategies based on industry- and consumer insights to derive impactful measures which ensure a continuous development of our brand at each of your customers.
• As a result, On Premise Key Account Manager deliver business plan targets for sales and distribution for the On-Premise channel.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

STRATEGY AND PLANNING

• Maximization of existing customer performance via effective joint business planning
• Acquisition of new customers from the relevant national universe
• Negotiate commercial agreements, promotional campaigns and range.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to F&B managers, sales- & marketing managers, GM’s, logistic managers and CEOs) to leverage business success
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- On Premise Marketing and Consumer-Collecting teams
• Managing agreed budget forecast and spend for each account.
• Monitoring customer performance and margin against investment and taking corrective action where necessary

UNDERSTAND NATIONAL KEY ACCOUNTS

• Strong routines and stakeholder management.
• Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
• Continually research to understand customer needs better and respond with initiatives that are mutually beneficial.
• Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
• Define “common ground” while keeping “Bullish” win-win in mind.
• Explore and identify value of all possible variables for the customer.
• Maintains a strong in-field presence.

DEFINE NATIONAL KEY ACCOUNTS STRATEGY AND TACTICS (PLAN)

• In cooperation with On Premise Marketing and Leadership teams, develop and build the National Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.

MANAGING KEY ACCOUNTS

• Maximization of existing customer performance via effective joint business planning and good routines.
• Acquisition of new customers from the relevant national universe
• Negotiate commercial agreements and promotional campaigns.
• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business
• Collaborating with internal (other departments) and external stakeholders (including, but not limited to F&B managers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
• Excellent communication and stakeholder management capabilities.

TRACKING, ANALYZING AND REPORTING

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.
• Analyses promotions effectiveness, asses and then implement any changes to have a stronger ROI for Red Bull and the customer
• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations

LEADING BY EXAMPLE

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players , on site F&B or Ops managers, store and site managers as well as staff)
• Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
• Delivering excellence with Red Bull`s premium brand image in all activities and execution
• Stay on top of industry trends.
• Respect and promote the Red Bull brand and company values within the team.

SELF MANAGEMENT

• Take responsibility for his/her own personal development in accordance with the annual performance objectives.
• Continual communication and consultation with the Management in the related region / group.
• Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
• Share best practices within the regional and national teams.
• Ability to work in a fast paced, high performance environment.
• Understanding and passion for the South African nightlife and hospitality industry.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• University – Bachelor’s degree preferred (business, marketing or similar).
• Atleast 3-5 years of outstanding performance and a proven track record in account management (beverage industry preferred)
• Strong On Premise industry knowledge, contacts and experience in the On Premise environment.
• Good understanding of the route-to-market for these channels.
• Entrepreneurial mindset with strong ownership mentality
• Strong negotiation and commercial planning skills.
• Ability to work in a fast paced environment
• Willingness to travel nationally as required.
• Outstanding record of accomplishments in sales and trade marketing
• Successful track record in leading, managing and motivating Field Sales Forces
• Fearless Tenacity to win new business and form new relationships
• Excellent verbal and written communication skills
• Ability and skills to effectively sell and negotiate
• Excellent presentation skills
• Entrepreneurial approach and mindset
• Highly developed analytical skills
• Strong planning, prioritization and organizational ability
• Proficient in MS office especially Excel and Power Point
• Self-motivated and ability to work independently
   

go to method of application »

• Our goal is to be at the forefront of shaping the Energy Category and the be only reasonable choice when deciding on an Energy Category partner. The Category Manager will be play an integral role in building, developing and maintaining credible, long-term, category lead relationships with Red Bull’s retail and gas station partners.  In addition to this, the Category Manager will work closely with the National Key Account Sales Team to leverage category insights and identify strategic and innovative opportunities for our teams to leverage in order to grow Red Bull sales and market share. The Category Manager will utilise the category management process to address Customer needs while improving Total Category as well as Red Bull sales. They will analyse syndicated data and shopper data to uncover actionable insights. The Category Manager is also responsible for the management and development of the respective Category Specialists within the team.

RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:

CATEGORY CAPTAINCY & CUSTOMER CONSULTANT

• Establish and maintain strong partnerships with Red Bull Sales Leaders, National Account teams, and key Retail Partners to support strategic category management planning.
• Act as the partner of choice for category expertise, building category captaincy credentials with priority retail customers.
• Use deep customer, shopper, and category knowledge to influence customer business planning and support joint business plan development.
• Lead category conversations with National Accounts and Retail Partners, providing insight-led recommendations that support both retailer and Red Bull business objectives.
• Develop strategic customer category management plans aligned to the customer’s commercial goals, shopper needs, and overall category growth opportunities.
• Translate insights into clear, actionable recommendations for the sales team, identifying opportunities for Red Bull to drive category growth, improve execution, and increase in-store impact.
• Educate and enable the sales team to understand and capitalise on category opportunities through tools, presentations, and ongoing support.

THE IN-STORE SALES DRIVER

• Lead the development and implementation of category growth initiatives with retail customers, focusing on in-store execution and shopper conversion.
• Present Red Bull’s category credentials and recommendations to key development retailers in a credible, compelling, and commercially relevant way.
• Provide best-in-class Category Management solutions across:
• SKU optimisation, optimum product mix
• Development of effective pricing/merchandising principles
• Proper shelf position
• Shopper insights and recommendation

THE CATEGORY EXPERT

• Analyse multiple data sources to build a deep and credible understanding of the Energy & Beverage category, shopper behaviour, market dynamics, and retail performance.
• Use Nielsen syndicated scanning data, shopper loyalty data, market demographics, global and local shopper insights, and retailer data to generate recommendations for category reviews.
• Develop and deliver regular category reviews, strategic plans, and growth recommendations for retail partners.
• Partner with Retail Partners to develop, review, and manage planograms for the Energy & Beverage category.
• Ensure close collaboration with Sales Teams so category tools, planograms, and recommendations are accessible, actionable, and effectively implemented.
• Conduct shopper research studies based on the needs of the sales team, retail customers, and key business priorities.
• Track market trends, competitor activity, innovation, pricing, promotions, and shopper behaviour to identify risks and opportunities.
• Act as the internal subject matter expert for the category, sharing relevant insights and recommendations across the wider business.

KEY RESULTS AND DELIVERABLES

• Develop, implement, and track category initiatives, providing regular performance feedback and recommendations to customers and internal stakeholders.
• Deliver measurable gains for the Energy category and Red Bull across shelving, merchandising, range, distribution, pricing, and promotional execution.
• Track results, risks and opportunities on a monthly basis with customers and the Red Bull Sales Team, ensuring clear actions are identified and followed through.
• Drive innovative and insight-led solutions that unlock category growth, while partnering with Sales to support customer engagement and in-store execution.
• Deliver high-quality category reviews, presentations, and recommendations that influence customer decision-making and support joint business planning.
• Ensure category tools, insights, and recommendations are easily accessible to Sales Teams and retail partners to drive execution and commercial impact.

EXPERIENCE
Your areas of knowledge and expertise that matter most for this role:

• Bachelor’s degree in Business, Marketing, Commerce, Economics, Data Analytics, or a related field.
• Minimum 5 years’ experience in Off-Premise Sales, Category Development, Category Management, Key Account Management, or a related FMCG role.
• Strong analytical capability, with the ability to interpret multiple complex data sources and translate them into clear, meaningful, and actionable insights.
• Experience working with syndicated data sources such as Nielsen and/or IRI, shopper metrics, loyalty data, and customer performance data.
• Strong understanding of category management principles, including range, space, pricing, promotions, merchandising, shopper behaviour, and in-store execution.
• Customer-facing experience, with the ability to confidently present to, influence, and negotiate with senior stakeholders and key retail partners.
• Familiarity with planogram software, such as JDA, and strong proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong project management, planning, organisational, communication, and stakeholder management skills.
• Self-motivated, commercially minded, and detail-oriented, with a proactive approach to identifying opportunities and driving category growth.
• Willingness to travel (up to 25% of the time) to work with retail partners, attend customer meetings, and support market execution.