New Jobs at Diageo

KEY DELIVERABLES

Understand the commercial opportunity

• Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans.
• Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans.
• Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends.

Develop strategy and plan execution

• Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers.
• Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers.
• Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders.
• Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables.
• Operates proactively – and where necessary, reactively – in order to beat the competition.

Brilliant execution

• Turning strategy into action through leadership, planning and disciplined activation.
• Able to build plans to customise activity to deliver against the nominated growth drivers for priority customers.
• Demonstrates consistently high standards of execution.
• Always operates the DWS 8 Steps of the structured call/appointment.
• Can articulate key features and benefits of brands and their role in the category in a relevant way to customers.
• Skilled negotiator.

EXPERIENCE REQUIRED

• A background in any area of sales, particularly within the luxury goods sector, is valuable but not mandatory.
• Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable.
• Experience with other luxury selling models useful but not mandatory.
• Good understanding of Reserve category.
• Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level.

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Job Description :

• The innovations team is charged with the responsibility of delivering business growth and recruitment of new consumers in the next years through brilliant execution of new insights that delight consumers and are compelling to trade partners.
• This team plays a critical role in crafting the future of the business; delivering innovations that respond to consumer and customer needs, setting trends, redefining, and crafting the choices available to our consumers.
• The role will be accountable for the commercialisation of allocated projects in support of the Diageo innovation agenda in SWC Africa by building channel specific innovation and category execution guidelines and standards plus collaborating with the sales team to guide and ensure brilliant execution.
• Establish competitive advantage through Innovation and customer marketing expertise, demonstrating operational excellence.
• Ensure integration of Innovations into the commercial planning calendar, aligning with strategic objectives; develop commercial plans and collaborate to secure commercial alignments required for successful launches.
• Drive flawless planning and execution through the Brilliant Execution Process, supporting transformational change initiatives; deliver the tools and execution materials required to drive world class innovations commercial execution.
• Develop a comprehensive understanding of channel outlet profiles to drive commercial standards implementation. Leverage market trends and internal opportunities to develop effective innovation channel plans.
• Leverage strong analytical skills to uncover insights, track progress, implement corrective action and deliver against business KPIs.
• Tracks and evaluate point of purchase execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.

Qualifications ·

• Suitable degree
• Driver’s license Experience ·
• 3-5 years of experience in sales and/or customer marketing/trade marketing areas with a clear understanding of how sales organisations operate and how to drive its effectiveness