Pavago is an offshore recruitment company that helps small and medium-sized businesses source global talent in operations, marketing, sales, and more. Founded in 2022, Pavago is fully remote, with 15 team members in Latin America, Europe, Asia, and the United States. In addition to using Plane to hire and pay its team members, Pavago also refers its own c...
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About the Role
- We’re hiring a Paid Ads Specialist to plan, execute, and optimize high-performing digital advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms.
- This is a hands-on role where you’ll manage the full funnel — from campaign strategy and targeting to optimization and reporting — with a clear focus on ROI, lead generation, and scalable growth.
- If you’re analytical, data-driven, and experienced in improving CPA, ROAS, and conversion rates, this role is for you.
Responsibilities
Strategy & Planning
- Develop and execute paid advertising strategies aligned with business goals
- Manage and scale campaigns across Google Ads, Meta, LinkedIn, and other channels
- Conduct audience research, keyword analysis, and targeting strategy
- Forecast budgets and expected performance with marketing leadership
Campaign Management & Optimization
- Create, test, and optimize ad creatives, copy, and landing pages
- Monitor campaigns daily and optimize for CTR, CPC, CPA, and ROAS
- Run structured A/B tests to improve performance
- Use automation features such as Performance Max and Dynamic Search Ads
- Continuously improve conversion rates and campaign efficiency
Collaboration & Coordination
- Work with content, design, and analytics teams to ensure campaign alignment
- Align paid media efforts with overall marketing and brand strategy
- Stay updated on platform features and coordinate with platform representatives
Analytics & Reporting
- Track and analyze campaign performance across platforms
- Prepare weekly and monthly performance reports
- Identify trends and provide actionable insights and recommendations
- Refine targeting, creative, and budget allocation based on data
Requirements
- Proven experience managing paid ad campaigns (Google Ads and Meta required)
- Strong understanding of PPC metrics, attribution models, and conversion tracking
Hands-on experience with:
- Google Analytics
- Google Tag Manager
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication, organization, and project management skills
- Comfortable working remote during U.S. business hours
Nice to Have
- Experience with additional platforms (YouTube, LinkedIn Ads, TikTok Ads)
- Familiarity with automation tools, scripts, and dynamic campaigns
- Experience with landing page optimization and funnel strategy
- Experience managing ad budgets of varying sizes
- Knowledge of remarketing and multi-touch attribution
Tools & Tech
- Google Ads
- Meta Ads (Facebook/Instagram)
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Paid media and reporting tools
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About the Role
- At Pavago, one of our clients is hiring a Senior Full Stack Software Engineer to build, scale, and maintain modern web applications and the infrastructure behind them.
- This is a highly technical, hands-on engineering role where you’ll own features end-to-end — from front-end interfaces and APIs to deployments, scalability, and infrastructure reliability.
You’ll work across:
- Front-end development
- Back-end systems
- Cloud infrastructure
- CI/CD pipelines
- Performance optimization
- Technical architecture
- If you enjoy shipping production-ready features, solving complex engineering problems, and building scalable systems, this role is built for you.
What You’ll Own
Front-End Development
Build responsive, high-performance applications using:
- React
- Angular
- Vue.js
- Translate Figma or Sketch designs into polished UI experiences
Optimize:
Performance
- Accessibility
- Responsiveness
- User experience
- Build reusable front-end components and scalable UI architecture
- Back-End Development
Design and build:
- REST APIs
- GraphQL APIs
- Develop services using:
- Node.js
- Python (Django, Flask, FastAPI)
- Java
Implement:
- Authentication
- Authorization
- Role-based access control
- Design efficient schemas and database queries using:
- PostgreSQL
- MySQL
- MongoDB
- Cloud Infrastructure & DevOps
Deploy and manage applications on:
- AWS
- GCP
- Azure
- Configure CI/CD pipelines using:
- GitHub Actions
- Jenkins
- CircleCI
Manage containerized deployments with:
- Docker
- Kubernetes
- Monitor infrastructure scalability, uptime, and reliability
- Testing & Code Quality
Write:
- Unit tests
- Integration tests
- End-to-end tests
- Use frameworks such as:
- Jest
- Mocha
- PyTest
- Cypress
- Maintain strong code coverage and engineering standards
- Conduct peer reviews and enforce clean architecture practices
Monitoring, Security & Reliability
Monitor applications using:
- Datadog
- Grafana
- Prometheus
- New Relic
Implement:
- Secure API practices
- OWASP security standards
- Infrastructure security best practices
- Ensure systems remain compliant with:
- GDPR
- SOC 2
- HIPAA (when applicable)
Collaboration & Technical Leadership
Partner with:
- Product Managers
- Designers
- Engineers
- Participate in:
- Technical planning
- Architecture discussions
- Sprint reviews
- Mentor junior engineers and review pull requests
- Contribute to long-term engineering scalability and technical direction
What Success Looks Like
- Features delivered reliably and on time
- Stable, scalable, and high-performing applications
- Strong system uptime and infrastructure reliability
- Clean, maintainable, production-ready code
- Fast and reliable deployments through CI/CD
- Positive engineering collaboration and mentorship impact
What Makes You a Strong Fit
- Strong full-stack engineering mindset
- Comfortable owning features from architecture to deployment
- Strong debugging and problem-solving abilities
- Balances speed with long-term maintainability
- Strong communicator and collaborative engineer
- Passionate about scalable infrastructure and product quality
Requirements (Must-Have)
Experience
- 5+ years of professional full-stack software engineering experience
- Experience building and scaling production-grade web applications
Core Technical Skills
Strong proficiency with:
- JavaScript / TypeScript
- React
- Node.js
Experience with:
Cloud infrastructure experience with:
Strong understanding of:
- Git workflows
- CI/CD pipelines
- API development
- Containerized deployments
- Nice to Have
Experience with:
- Terraform
- Pulumi
- CloudFormation
Background in:
- SaaS platforms
- High-traffic systems
- Enterprise applications
Familiarity with:
- Microservices
- Event-driven systems
- Serverless architecture
- Experience leading technical design reviews or mentoring engineers
What a Typical Day Looks Like
- Participate in standups and sprint planning
- Build front-end and back-end features
- Design APIs and optimize database performance
- Review pull requests and mentor engineers
- Monitor deployments and troubleshoot production issues
- Collaborate with product and design teams on new features
- Improve infrastructure reliability and scalability
- In short: you build and maintain scalable applications while helping engineering teams ship high-quality software efficiently.
Key Metrics (KPIs)
- On-time delivery of engineering tasks and features
- Application uptime ≥ 99.9%
- Automated test coverage and deployment reliability
- Reduced technical debt and improved code quality
- Infrastructure scalability and performance improvements
- Positive engineering collaboration and mentorship impact
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Method of Application
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