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  • Posted: Dec 11, 2025
    Deadline: Not specified
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  • We partner with clients who look to us for sourcing talent across South Africa & EMEA. We specialize in sourcing outstanding sales talent from entry level to executive level. We collaborate with our clients to source talent across many job functions predominantly sales but also marketing, business analytics, compliance, regulatory, finance and supply cha...
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    Trade Marketer | Hardware Products | Johannesburg

    Job Description

    • Our client is seeking a dynamic Trade Marketer to drive product visibility and demand across retailers, wholesalers, and distributors, while also engaging directly with end users through sampling, activations, and on-the-ground brand experiences.

    Responsibilities:

    • Works with retailers to optimize product placement (e.g., eye-level shelving, end-cap displays, feature areas).
    • Activates in-store displays, cross-merchandising opportunities, and both on and off-shelf promotions.
    • Conducts product sampling activities directly with end users to increase trial and conversion.
    • Analyze customer and sales performance to understand what’s selling and why.
    • Ensures branding, packaging, and point-of-sale materials are appealing and aligned with brand guidelines.
    • Collaborates with sales teams to increase product distribution and strengthen brand presence across the region.
    • Provides product training to retail staff and trade partners.
    • Plans and executes weekly promotional activities, including retail activations and trade/consumer sampling events

    Requirements

    • Minimum of 3 years’ experience in trade marketing.
    • Strong communication skills
    • Confidence working with retailers and cross-functional teams
    • Must have a valid motor vehicle driver’s license.
    • A criminal background check will be done on all candidates. Clear criminal background required

    go to method of application »

    Product Specialist and Marketing | Hardware | Cape Town

    Job Description

    • Our client is seeking a hands-on, energetic Product Specialist & Marketing Coordinator to drive growth, enhance visibility, and elevate product excellence for the iconic WD-40 brand.

    Responsibilities:

    Product Expertise & Support

    • Develop a deep and comprehensive understanding of all WD-40 products, including features, benefits, applications, and technical specifications.
    • Act as the organisation’s primary product knowledge expert for internal teams,distributors, and external customers.
    • Conduct formal training sessions for the sales team, key accounts, and customers to enhance product knowledge and application expertise.
    • Provide technical support by answering product-related inquiries,troubleshooting issues, and offering professional usage recommendations.

    Brand Management & Execution

    • Ensure all marketing materials, packaging updates, POS elements, and communications are fully aligned with WD-40’s global brand guidelines.
    • Manage brand assets including logos, imagery, content libraries, and approved marketing elements.
    • Liaise closely with the WD-40 Regional Marketing Manager to ensure correct rollout and localization of global campaigns.

    Marketing Campaigns

    • Coordinate national promotions, in-store activations, tactical campaigns, and retailer-specific programs (Builders, Makro, BUCO, etc.).
    • Assist in compiling promotional calendars and collaborate with the sales team to identify growth opportunities.
    • Evaluate promotion effectiveness, monitor ROI, and prepare post-campaign performance reports.

    Digital Marketing & Social Media Collaboration

    • Support the development and management of digital assets including social media posts, website updates, and digital campaign materials.
    • Provide product-accurate content for retailers’ online listings and distributor platforms.
    • Analyse digital engagement metrics and recommend improvements to enhance online presence.
    • Collaborate daily with the Digital Marketing team to generate targeted, product-driven content that supports brand visibility and customer education.

    Trade Marketing & Merchandising

    • Develop and maintain planograms, merchandising guidelines, and shelf layout documents.
    • Coordinate the rollout of POS materials such as wobblers, shelf-talkers,banners, gondola ends, and activation kits.
    • Provide sales representatives with product knowledge sheets, technical documentation, and sales enablement tools.
    • Ensure brand visibility and compliance across key retail stores through photos, feedback, and regular trade visits.

    Market Analysis & Insights

    • Monitor industry trends, competitor activity, pricing changes, packaging developments, and innovation within the FMCG/DIY category.
    • Gather customer and distributor insights to support product positioning, new product development, and strategic decision making.
    • Analyse sell-in vs sell-out data and identify opportunities for improved distribution or range optimisation.
    • Present insights and strategic recommendations to the internal leadership team and WD-40 Europe.

    Sales Team Support

    • Provide the sales team with up-to-date product information, technical guidance, and promotional tools to assist in closing deals.
    • Help create impactful product presentations and sales collateral.
    • Identify opportunities for product enhancements or potential new product introductions based on customer feedback and market needs.

    Customer Engagement

    • Build and maintain strong relationships with distributors, retailers, and key customers to ensure satisfaction and resolve technical concerns.
    • Prepare and deliver professional product demonstrations at trade shows, client meetings, and marketing events.
    • Support customer education through training, structured feedback sessions, and follow-up on product quality issues where required.

    Budget Management

    • Maintain and update the marketing budget tracker to reflect spend on campaigns, POS materials, digital assets, events, and agencies.
    • Process supplier invoices and ensure compliance with WD-40’s financial and procurement guidelines.
    • Monitor spend versus budget and highlight cost efficiencies or overruns.

    Reporting & Documentation

    • Maintain accurate records of customer interactions, product inquiries, trade visits, and market observations.
    • Produce comprehensive monthly market intelligence reports including:Sales data and trends, Competitor analysis and pricing reviews, Market observations and photographic evidence, Trade day promotions and activity summaries
    • Participate in regular Teams feedback sessions with WD-40 Europe and provide detailed product and market insights

    Requirements

    • Minimum of 3 years’ experience in marketing, trade marketing and product support.
    • Strong communication, organizational, and analytical skills
    • Confidence working with retailers, distributors, and cross-functional teams
    • Must have a valid motor vehicle driver’s license.
    • A criminal background check will be done on all candidates. Clear criminal background required.

    Method of Application

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