Digital Specialist SEO at Sun International

Job description

Job purpose

The Digital Specialist: SEO will be responsible for on and off-site search engine optimisation plans, analyses, implementation and reporting to maximise the company’s organic search results, expand Sun International’s online digital audience and help grow online revenue.

Education

•     3 Year Bachelor’s Degree / NQF Level 7, preferably in marketing or relevant digital marketing certifications
•     GAIQ certification (Google Analytics Certification) is an advantage

Experience

•     At least 5 years’ experience working within a digital role, with 3 years’ experience as an SEO Specialist
•     Experience targeting specific goals, focused metrics and KPIs when providing input to the SEO strategy.
•     Experience in the use of SEO Tools and Google Analytics for measuring and reporting
•     Exposure / knowledge of the hotel and gaming industry is a strong advantage

Responsibilities

• SEO Planning
• Detail SEO framework and objectives that complement overall marketing strategy and business objectives
• Communicate and raise awareness with relevant stakeholders with regards the SEO framework and how it can be utilized
• Be the subject matter expert on SEO
• Create the SEO strategy across all digital assets and platforms including focus on:
• mobile
• keyword strategy,
• page purpose,
• on and off-site link strategy (including influencers and ambassadors)
• social,
• SEO targeting,
• SEO content for all digital assets
• Design of SEO friendly website architecture