Social Media Manager at Cartrack

Job description

Do you have social media skills worth bragging about? Are you a master at balancing strategic thinking with creativity? Are you prepared to disrupt the status quo in a constant quest to creatively change the world of social media through innovation and out the box thinking? Do you thrive on all things digital and is trend-watching part of your daily diet?

Main responsibilities 
This exciting role requires a high level of strategic thinking and a comprehensive understanding of social media and content marketing. These will be your main responsibilities:

• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
• Identify threats and opportunities in user generated content surrounding the business.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
• Long-term planning of social media for achieving business objectives is required.
• Explore and research new social networks and make recommendations to optimise reach and engagement.
• Manage the social media budgets effectively.
• Responsible for Facebook Customer interaction and responses on Hootsuite seven days of the week.
• Execute innovative, creative social media marketing campaigns and day-to-day activities including:
• Curate relevant content to reach the company’s ideal customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “social” way while cultivating leads and sales.
• Conduct online advocacy and open stream for cross-promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).

Requirements

• Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays in-depth knowledge and understanding of social media platforms and software programs, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest, Hoootsuite, Mention, FaceBook Adverts Manager etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “search and social”.
• Possesses functional knowledge and/or personal experience with WordPress
• Experience in developing and implementing social media strategies
• Seven+ years' in a digital agency with social media management experience.
• Bachelor’s degree and/or digital marketing qualification.
• Available seven days a week to respond to Customer queries etc