Manager II: Marketing & Online Strategy at University of Johannesburg

Job description

Job Specification

• The Johannesburg Business School (JHB Business School) is one of the Schools within the College of Business & Economics. The School is actively recruiting for a Manager II: Marketing and Online Strategy to join its dynamic team.
• The incumbent will be responsible to manage the marketing, branding, online strategy and communication of the School. His/her duties will include the following:
• To plan, implement and control and evaluate internal marketing and communication activities within the School.
• Engage on brand strategy and marketing strategy within the School and UJ.
• To position the School among relevant stakeholders and build a favourable public profile.
• To implement internal marketing communication initiatives
• Manage and roll out Online and blended learning.
• Manage online outputs and learning with the departments of the School.
• Build an Online strategy.
• Update and manage content of the School’s website that is appropriate for all targeted audiences.
• Utilise social networking platforms to communicate with targeted audiences.
• Establish and maintain an internal network within the School to promote the position of the School within the College and UJ.
• Create and foster relations with external organisations to build mutually beneficial collaborations.
• Create and foster relations with external organisations in order to obtain sponsorships.
• Conduct market research to effectively promote the School within the relevant markets.
• Write articles on current research topics within the School to support the communication to internal and external stakeholders.
• Provide marketing support service to various departments (e.g. community outreach programmes/ conferences etc.) to ensure adherence to corporate marketing guidelines / regulations.
• Develop marketing and communication programmes to achieve set objectives in events management, advertising, publications, etc.
• Ensuring that the School’s marketing strategy adheres to the corporate marketing strategy, policies and procedures of the University of Johannesburg (Governance).
• Implement, control and evaluate these programmes.
• Keep abreast of the environment, developments and trends of the internal and external marketing segments
• Compile, manage and implement marketing strategy for the School.
• Compile and manage the School’s marketing budget.
• Budget control and management of School marketing.
• Support third-stream income to maximise resource generation for the School.

Minimum Requirements:

• An Honour's degree (on NQF 8 level) in Marketing/Communication.
• A valid Code B (formerly Code 08) driver’s licence.
• Operational-level experience in marketing and communication (three to five years).
• Experience in marketing, branding and advertising.
• Deep understanding of Brand Strategy.
• Good understanding of the environment and networks and mediums of marketing: from broadcast, to print to social media etc.
• Training and experience in the above-mentioned mediums.
• Deep understanding of Online and experience in running or launching online education – preferably in the business school.
• Strong business network.
• Deep understanding of SA and African business education.
• Interest and understanding in market development in Africa and beyond.

COMPETENCIES AND BEHAVIOURAL ATTRIBUTES:

• Exceptional written and oral communication skills and the ability to adapt communications to a range of audiences.
• Marketing and communication strategy skills are essential.
• Ability to merge marketing and online.
• Good planning and organising skills.
• Results driven.
• Good interpersonal skills.
• Good listening skills.
• Good financial management and budgeting skills.

RECOMMENDATIONS:

Experience in Business School Marketing and Business development.