Retail Online Coordinator at The Estée Lauder Companies Inc

Job description

Position Summary

Responsible for supporting the online team in planning, coordinating, facilitating On Line Retailer activities, with aim of accelerating Brands sales via Retailers’ online platforms. The Retailer Online coordinator is responsible for maintaining and growing existing Brand boutiques, and identifying/fostering further Brands' online ecommerce opportunities via retailers and 3rd parties.
Omni channel functionality and customer loyalty/reward/CRM opportunities via online channels are key focuses for this role, be it via ELC’s own CRM framework, or within Retailer’s reward programs.

Key Roles & Responsibilities

• Ensures Customer and Market Growth
• Work with Online Coordinator to determine retailers specific online shopping marketing calendars and programs to drive sales, accelerate Brands' share of voice opportunities, and provide commercial points of differentiation versus Own Brand sites and in store commercial offers
• Update the refresh schedule and online sales & marketing calendar for Retail Partners ecommerce stores; including supply of products/digital advertising assets.
• Assist with content doc creation for monthly refreshes and digital production agency when applicable.
• Create and manage updates on all product launches in new product worksheet, including changes to, launch dates, product metrics, shade and product names as well suggested retail price.
• Manage retailers online forecasting, such as for gift sets, including budgeting/allocation with brand and regional teams
• Update interactive tools where applicable in line with relevant product launches
• Ensure correct implementation with Retail partners, performing Q&A and ongoing brand boutiques validation – liaising with local and regional brand/Online teams when needed.
• Support Brands’ retail and online strategy using digital marketing channels, online activations, CRM and omnichannel opportunities
• Continuously look for additional online Brand retail opportunities with existing authorized Retailers, to increase contribution of Retailer Online sales to total Online retail performance

Manages Operational effectiveness

• Assist with managing the Online Retailer P&L in conjunction with Key Account Manager and Brands Marketing managers
• Work closely with retailers to ensure timely submission of Sales reports – provide monthly Sales estimates per brand/retailer website, detailed Category and Top Sku level analysis and reporting.
• Provide general support to the corporate online director/manager.
• SEM and Display advertising
• Campaign & Project Management
• Manage the launch and implementation of new online brand boutiques with retailers and 3rd Parties to drive incremental sales and increase ELC’s direct to consumer reach.

Improves Business Processes

• Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to retailers, external partners and internal teams
• Ensure budget spend efficiency
• Create monthly and ad hoc reports to analyze marketing results. Run analysis of sales, traffic and conversion.
• Develop and manage ongoing strong relationship with retailers’ Online/marketing/merchandising teams to ensure that ELC brands benefit from strong visibility and support to drive recruitment and sales.

Job Specification And Experience

• The Retail /Omni Channel Online Coordinator is a Head office based position, but travelling to, and spending time in Retail Stores will be required on a d-hoc basis, as per nature of projects implemented. Limited Regional Travel may be required from time to time.
• Keen interest in Retail innovation to improve customer experience via new online and Omni channel services
• Be Commercially minded, to drive Sales Revenue opportunities across online retail channels
• Strong Negotiation capability essential, to align retail partners and ELC stakeholders (local and regional) in collaborative partnerships
• Solid Project Management capability and experience essential. Semi-Technical Ability to perform online content refresh within existing frames and templates
• In depth understanding of Consumer Engagement via Digital and Social media platforms

Key Personal Characteristics

• Must have a solid team orientation with the ability to engage, focus, and influence others toward achieving specified goals within committed timeframe
• Excellent oral and written communication skills
• Presentation skills
• Ability to prioritize and respond effectively to daily requests for information, and solicit information from others.
• Demonstrated organizational and project management skills with the ability to prioritize multiple tasks/projects based on business needs and drivers.
• Ability to analyze issues, trouble shoot effectively and provide quick resolutions to technical fault
• Very systematic, precise, logical, accurate and thorough approach to problem handling and project management
• Business Development mindset.