Insights manager at British American Tobacco

Job description

British American Tobacco currently has a very exciting opportunity for an Insights Manager to join our team based in Cape Town, South Africa.

You will lead the process of market and business environment insight generation within the company and identify business risks/opportunities based on an analysis of market trends and quality integration of different information sources. Your role will be to manage the marketing information platform and ensure the availability of marketing information and relevant market insights. You will also provide related tactical and strategic advice and solid information to the Management Team on market and consumer dynamics to support Marketing Strategy formulation and business decision-making.

Essential Requirements

• Post graduate degree in Business/ Marketing Management, Psychology, Econometrics, Ec
• Sound understanding of Brand and Trade Strategy development
• In-depth understanding of the inter-relationship between different consumer and trade research data sources and sample structures, i.e. strengths and limitations. Application thereof in the development of business insights
• Minimum 8 years experience in similar FMCG category with an in-depth understanding of all facets of marketing information, the strengths and limitations of different data sources
• Experience in interpreting marketing information data and presenting conclusions to senior management.

Desirable requirements

Would be a plus

• Good report writing skills; logical, structured, and concise
• Motivating, coaching and developing people
• Research & Information experience